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Matthew McConaughey Created A Lasting Impression In Lincoln Ads
Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.
It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years. And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and how it has impacted the brand.
I believe there really are two types of Oscar viewers- those who watch to see the previous years’ worth of motion picture magic be rewarded, and those who watch to see who’s going to kill or be killed on the red carpet. I am the latter. My Oscars evening did not start when the show started at 5pm PST, but rather three hours earlier, stalking my favorite celebs on social media to see if they were offering a sneak peek at their look on their Instagram stories. The opportunity that beauty, jewelry and fashion brands around the world vie for.
The real show for people like me is the red carpet, when one by one Hollywood’s elite take their chance at going down in fashion history. In this blog, Hollywood Branded takes a look at the impact beauty, jewelry and fashion brands on the red carpet made at the 2019 Oscars.
Chevrolet's Transformation Through Brand Integration
As the fifth installment of the widely popular Transformers franchise hit theaters June 2017, fans and dealerships alike became enthralled not just for the movie, but also for Camaro sales. If you took a walk down any dealership lane with a child, they’d be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grew among those with a drivers license.
But how did a muscle car gain such incredible popularity that it’s become a household name? And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro? In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.
Topics: Strategic Partnerships
A Consumer Engagement Tactic That Is Often Misunderstood
With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.
One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog, Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.
Brand Campaigns That Were The Bees Knees
Following the worldwide success of its predecessors, Bumblebee drove into theaters with high anticipation, and surpassed them all. The classic tale of a young, scrappy underdog continues to come out on top at the box office, and the franchise continues to prove it's transformative ability to fill seats.
Unsurprisingly, this family friendly blockbuster proved a goldmine of opportunities for branded partnerships. So, just who took a chance on the little yellow Beetle? In this blog, Hollywood Branded brings you the top brand partnerships with Bumblebee, and the best campaigns this side of Cybertron.
Topics: Strategic Partnerships