Creative Campaigns That Will Make You Green With Envy

It's that time of year again, and both brands and studios are in the final stretch before 2018 closes out, and they've been saving the best for last. With the holidays around the corner Universal Pictures and Illumination Entertainment bring us Dr. Seuss' The Grinch, along with fantastic campaigns. Don't worry, you needn't wait for Santa to put these gifts under your tree, we have you covered.

In this blog Hollywood Branded brings you the top brand partnerships with The Grinch that will warm every heart, even if they're two sizes too small...

Campaigns With Fright Who Did It Right

It's the most wonderful time of the year, and by wonderful I mean frightful. Around Halloween, both the box office and brands alike are dusting off their cobwebs and carving out pumpkins in preparation for the spooky season.There is a brand partner movie vehicle for every demographic from super scary (for adults) to kid-friendly (for the whole family.)

With Goosebumps 2: Haunted Halloween's theatrical release we've seen some creatively creepy campaigns, as well as true out of the Jack-in-the-Box thinking. In this blog, Hollywood Branded braves spooky campaigns and brings you the top brand partnerships of Goosebumps 2: Haunted Halloween...

Celebrity Brand Endorsements Take Home Décor By Storm

As lifestyle influencers become a bigger piece to the puzzle of advertising in the interior design and home decor industry, we are seeing an increasing number of celebrities honing in on the social media influencer space and even launching their own lines of home decor and furniture. In fact, you'll be surprised to see who else has announced their own line as well!

Recently the alternative R&B artist, Solange Knowles (you may know her as Beyonce's sister) announced a brand partnership with the famously affordable home décor brand, IKEA.In this blog post, Hollywood Branded examines the growing trend of celebrity endorsement partnerships in the home decor industry, and shares 9 of the celebrities doing it right now.

A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

It's Good To Be Bad... Or At Least Morally Ambiguous

With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide Squad, Deadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.

With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising.  In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…