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    Animated Product Placement:  Audi And Spies In Disguise

    Posted by Chloe Wang on January 15, 2019 at 7:26 AM

    Is Self-Driven Car The Future Of Automobile?

    We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

    However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Beauty Influencers Impact on Sales

    Posted by Tyra Dumont on January 10, 2019 at 9:23 AM

    Do You Have A Favorite Beauty Guru? Your Consumers Do...  

    We are in the age of viral videos and taking the perfect selfie, and millions of beauty videos are watched on YouTube every single day.  Viewers are absorbed in these makeup tutorials and are captivated with their favorite beauty vloggers.

    Beauty brands (and other lifestyle brands) partner with these makeup gurus to boost their sales because they know all eyes are on these superstars. However, are brand sales really being impacted by these famous vloggers using their products? In this blog, Hollywood Branded discusses why beauty influencers drive sales and increase brand awareness, offering a very specific niche influencer who can catapult brand sales. 



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    Topics: Strategic Partnerships, Social Influencers

    Branded Content, Product Placement And Mistakes To Avoid

    Posted by Greg Smith on January 9, 2019 at 10:00 AM

    Integrating Your Brand In Film & Television

    Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!

    From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.



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    Topics: Strategic Partnerships, Product Placement & Branded Content, Podcast Topic

    Top Brand Partnerships With Mary Poppins Returns

    Posted by Jessica Moore on December 28, 2018 at 1:10 PM

    Campaigns That Are Better Than A Spoonful Of Sugar

    The highly-anticipated and long-awaited sequel to the iconic Mary Poppins is finally in our midst, having swept into theaters just in time for the holidays. Extensive work went into promoting the film and its premiere was met with glee from eager audiences. 

    With the boundless imagination and creativity of the source material, just how did brands capitalize on this magical opportunity and soar above the rest? We'll tell you in this blog, where Hollywood Branded brings you the top brand partnerships with Mary Poppins Returns, in the most delightful way...



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    Topics: Strategic Partnerships

    3 Game Of Thrones Brand Partnerships With Alcohol Brands

    Posted by Greg Smith on December 26, 2018 at 11:00 AM

    Stock Up For The Last Season

    With the last season airing in April 2019, many brands are trying to hop on the Game of Thrones train and expand their appeal to very tuned-in consumer base. Meanwhile, HBO's also trying to capture as much licensing dollars as it can before the series finally comes to an end.

    Just as 2018 is about to come to an end, HBO's presenting us with more Game of Thrones alcohol collections, including Johnnie "White" Walker and a collection of eight bottles of single malt scotch whiskey that represent each House and the Night's Watch. In this blog post, Hollywood Branded shares the three most successful Game of Thrones alcohol brand partnerships perfect for your new year celebrations.



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    Topics: Strategic Partnerships