Lexus, Volvo And BMW
Every winter and spring the studios bring blockbuster feature films to the big screen, and this year is no different. Three of the standout hits for action packed movie action have included Marvel's Black Panther, 20th Century Fox's Red Sparrow and Paramount's much anticipated reboot, Tomb Raider.
One thing these three films have in common is that each features a 'main car' for the hero action stars to drive. Each of these films feature a different auto manufacturer which allowed the brand's to have the ability to build comprehensive promotional campaigns bringing the on screen exposure into real life through the brand's various media channels. Which each brand did beautifully through co-branded TV spots. In Black Panther we get to see the Lexus LC 500 throughout a chase scene own the streets of South Korea. Red Sparrow features the BMW 7 series in various scenes throughout the film. And in the new rendition of the Tomb Raider franchise we are introduced to the Volvo XC40. In this blog post, Hollywood Branded explores car product placement as movie stars in three recent blockbuster action films: Black Panther, Red Sparrow and Tomb Raider.