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    Take Flight With Airline Product Placement

    Posted by Stacy Jones on December 26, 2017 at 10:16 AM

    Calculated Product Placement For Airline Companies Makes A Positive Impact

    If you saw Batman v Superman: Dawn Of Justice, it would have been impossible to miss Turkish Airlines as a massive part of the film - for both product placement and promotion with a co-branded TV ad that debuted long before the film.

    For airlines, partnerships with movies open up huge global opportunities for brand marketing and promotional partnerships.  And with films having scenes that take place around the world, all airlines have the opportunity to reap in the rewards of brand awareness these films and TV shows offer. In this blog, Hollywood Branded looks at partnerships between airlines and films, and how the brand integration partnership is a strategic benefit for both.

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    Topics: International Partnerships, Strategic Partnerships, Product Placement & Branded Content

    Toy Story Effect: How Film's Product Placement Increased Sales Of Toys

    Posted by Stacy Jones on December 25, 2017 at 10:05 PM

    Entertainment Content Has Long Been Considered A Major Sales Tool

    Entertainment content is considered a major sales tool for toy brands, and one of the films that has the biggest impact on toys in recent years is the Toy Story franchise, the first computer animated film in Hollywood. Kids everywhere watched and wanted to join the lives of Woody, Buzz and the Toy Story gang.  Having released 3 Toy Story films to date (with a 4th in 2019), Disney and Pixar have made some of the film's featured toys household names to younger generations.  From Etch-A-Sketch, Slinky to Mr. Potato Head, Generation X's favorite toys have been introduced to children all over the world.
    In fact, one of these toys was actually out of business when the first Toy Story came out in 1995 by director John Lasseter.  And demand brought the toy (and jobs) back!
    In this blog, Hollywood Branded takes a look at how Toy Story product placement increased sales of toys.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Celebrities In TV Ads:  Miley Cyrus, Maya Rudolph and Russell Wilson

    Posted by Stacy Jones on December 21, 2017 at 7:02 AM

    From Music To Acting To Sports - A Celebrity Type For Every Brand

    One of the most interesting and engaging ways a brand can grab consumer's attention is by leveraging their fan favorite's celebrities.  From music to acting to sports... and all sorts of other types of celebritydom in between, TV ads that use celebrities just stand out. 

    One strategy we've been seeing are brands who re-use their celebrity partners for more than one ad spot - often spanning multiple years.  Below we have shared three different scenarios - single ad, multiple ads in one year, and multiple ads across the years to see which strategy you find the most effective. In this blog, Hollywood Branded shares a look at celebrities in TV ads for Converse, Seventh Generation and Bose.

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    What The Disney-Fox Deal Means For Hollywood

    Posted by Jessica Moore on December 19, 2017 at 8:09 AM

    Mickey Makes A Major Hollywood Shake Up

    While California continues to burn in the wake of tremendous wildfires, even more major news is coming out SoCal and shaking up Hollywood, in the form of on of the largest merger deals of all time. On Thursday, December 14th Disney acquired key 21st Century Fox assets with the price tag of (only) $66.1 billion. Despite the dust still settling, questions continue to swirl about studios, not to mention other businesses within the entertainment industry... Hollywood Branded included.

    So what exactly will happen afterwards? What does the future of the entertainment world look like? Just how big of a deal is this? In this blog, Hollywood Branded will explore this new merge, answer prominent questions, and explain Disney-Fox deal means for Hollywood.

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    Topics: Behind-The-Sign Of Hollywood, Strategic Partnerships

    The Most Effective Celebrity Endorsements For Super Bowl 2017

    Posted by Stacy Jones on December 12, 2017 at 9:59 AM

    The Price Tag You Are Forgetting For Super Bowl's Enormous Costs

    We are gearing up to that time of year when football is on everyone's minds - and more so... one game in general.  The Super Bowl! And all that advertising that goes with it.  Our agency's attention is not typically focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV. In 2017 brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever.

    But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.  Kia, Tide and T-Mobile were just 3 of the 26 brands to feature high profile celebrities in their TV ads. In this blog, Hollywood Branded looks at the 30 brand spots which showcased celebrities, and the best and worst of the Super Bowl 2017 commercial celebrity endorsements.  

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    Topics: Celebrity Initiative, Strategic Partnerships

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