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    Car Product Placement As Movie Stars In Action Films

    Posted by Linn Andersson on March 23, 2018 at 9:57 AM

    Lexus, Volvo And BMW

    Every winter and spring the studios bring blockbuster feature films to the big screen, and this year is no different.  Three of the standout hits for action packed movie action have included Marvel's Black Panther, 20th Century Fox's Red Sparrow and Paramount's much anticipated reboot, Tomb Raider.

    One thing these three films have in common is that each features a 'main car' for the hero action stars to drive.  Each of these films feature a different auto manufacturer which allowed the brand's to have the ability to build comprehensive promotional campaigns bringing the on screen exposure into real life through the brand's various media channels.  Which each brand did beautifully through co-branded TV spots. In Black Panther we get to see the Lexus LC 500 throughout a chase scene own the streets of South Korea. Red Sparrow features the BMW 7 series in various scenes throughout the film.  And in the new rendition of the Tomb Raider franchise we are introduced to the Volvo XC40.  In this blog post, Hollywood Branded explores car product placement as movie stars in three recent blockbuster action films: Black Panther, Red Sparrow and Tomb Raider. 

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Protect Your Brand From Negative Celebrity Endorsement Deals

    Posted by Stacy Jones on March 13, 2018 at 4:19 PM

    The Celebrity Impact

    Celebrities are sales drivers who strongly influence consumer engagement. Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance their skills on the court, and Proactiv acne treatment became a successful brand due to Justin Bieber, Jessica Simpson and Katy Perry saying it worked.

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown. In this blog, Hollywood Branded discusses how to protect your brand from the negative when a celebrity endorsement deal has a bump in the road.

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    Topics: Celebrity Initiative, Strategic Partnerships

    18 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist

    Posted by Stacy Jones on March 6, 2018 at 6:50 PM

    Hiring A Brand Strategy Partner

    Creating partnerships between brands and TV and film content is not such an easy process.  And that difficulty is one of the prime reasons that a production company should hire a brand marketing strategist to become part of their team from day one of pre-production.

    One major reason besides assisting in offsetting below the line budget, is to ensure the production team can see the big brand partnership picture, and not leave things on the table (or in the TV series or film) that will hamper their ability to have a brand sponsor come on post-production to assist with marketing the film.  In this blog, Hollywood Branded provides insight to 18 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Celebrities In Multiple TV Ads:  Jennifer Gardner, David Harbour, Tiffany Haddish

    Posted by Stacy Jones on February 27, 2018 at 12:28 PM

    Getting The Most From Your Celebrity Endorser - Multiple Commercials

    Ad content that stands out is often voiced or starring a familiar face recognized by TV viewers. Why do they do the trick of getting us to pay more attention than just an ad featuring unknown actors and voices?  That ring of familiarity.  We've already bought in and trusted or liked or some how feel connected to celebrity.  When we hear a voice like Morgan Freeman's, we know it's him and he rubs off onto the brand, giving it some of his star dust of trust power. 

    Brands who choose to work with celebrities on occassion go one step further - they make that celebrity the face of their entire campaign.  Sometimes it's for a set period of time - a quarter or 6 months, maybe even a year, like Group On is currently doing with Tiffany Haddish.  Other times it spans multple years, such as with Jennifer Gardner and Capital One's partnership.  And that's when the brand really wins.  Not only are they getting E.V.E.R.Y. L.I.T.T.L.E. T.H.I.N.G. they can from the MILLIONS of dollars they are paying the celebrity, but they are really creating a campaign that connects to their consumers.  In this blog, Hollywood Branded shares some of the recent celebrities in TV ad campaigns where brands have leveraged the celebrity to the max.

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    Topics: Strategic Partnerships, Celebrity Initiative

    Top Celebrity Beverage Endorsers

    Posted by Stacy Jones on February 6, 2018 at 10:02 AM

    How Celebs Sell Sports Drinks And Soda Pop

    With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

    And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees.  In this blog, Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

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