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    Top Celebrity Beverage Endorsers

    Posted by Stacy Jones on February 6, 2018 at 10:02 AM

    How Celebs Sell Sports Drinks And Soda Pop

    With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

    And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees.  In this blog, Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

    A Look At Snoop Dogg's Licensing And Endorsement Deals

    Posted by Hadeel Saab on February 5, 2018 at 9:08 AM

    Snoop Dogg's Endorsement Deals

    It is no secret that celebrities endorse many brands to be the face of their campaign if they feel like they have a connection to the products or the cause of the brand.  And in some cases, they develop licensed lines as well.  Snoop Dogg is one such example of a celebrity who does licensing - and he is probably one of the more sought out celebrities by brands of a certain ilk. 

    Snoop is quite active and involved in creating his contracts and setting the terms of his deals, which vary among different industries and include fashion, food, and of course, marijuana, which he known as purveyor of, and advocate for legalization. In this blog, Hollywood Branded looks at a variety of licensing and endorsement deals Snoop Dogg has made with brands.

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    Topics: Strategic Partnerships, Celebrity Initiative

    The Most Effective Celebrity Endorsements For Super Bowl 2018

    Posted by Stacy Jones on February 4, 2018 at 10:10 PM

    The Price Tag You Are Forgetting For Super Bowl's Enormous Costs

    We are gearing up to that time of year when football is on everyone's minds - and more so... one game in general.  The Super Bowl! And all that advertising that goes with it.  Our agency's attention is not typically focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV. In 2017 brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever. And this year it's even more expensive!  

    But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  And many brands actually ran :60 ads or bought two ads. $10 million plus! It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances. In this blog, Hollywood Branded looks at the 32 brands who showcased celebrities, and the best and worst of the Super Bowl 2018 commercial celebrity endorsements.  

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    Topics: Celebrity Initiative, Strategic Partnerships, Product Placement & Branded Content

    PVOD:  How To Watch Movies From Home While Still In Theater 

    Posted by Jessica Moore on February 1, 2018 at 8:29 AM

    Inside What May Become The Next Trend Of Entertainment

    Over the holidays whispers circulated through the industry that a Paid Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and theatrical titles could be available within as fast as a three-week window after initial release in cinemas.

    The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses the future of watching newly released movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.

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    Topics: Creative Content, Product Placement & Branded Content, Strategic Partnerships

    How British Product Placement Law Is Different

    Posted by Stacy Jones on January 30, 2018 at 2:14 PM

    A Comparison Between Product Placement In British And American Television

    Not all countries are the same with regard to their rules about product placement. For years product placements have been integrated in American film and television, with many audiences viewing them as a fundamental component of the show. We all remember such mega brand presence as Reese’s Pieces in E.T., or Pizza Hut in Wayne’s World and Starbucks in Austin Powers. 

    But it surprises many TV viewers to find out that there is no standard to product placement laws, and in certain countries the product placement laws can be so strict that certain products and product types are completely banned from film and television altogether! In this blog, Hollywood Branded shares insight on how British Product Placement law is different than that of the US or many other countries.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

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