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    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on May 14, 2018 at 11:32 AM
     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

    Posted by Stacy Jones on May 4, 2018 at 6:14 AM

    A Marketing Force Of Its Own

    Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

    Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 



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    Topics: Strategic Partnerships, Creative Content

    Celebrity Endorsement Deals Gone Wrong: When Brands Cross The Line

    Posted by Stacy Jones on April 23, 2018 at 11:30 AM

    How Celebrity Endorsement Misuse Leads To Lawsuits 

    A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.

    But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears.  Lawsuits.  In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.



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    Topics: Celebrity Initiative, Public Relations, Strategic Partnerships

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!



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    Topics: Celebrity Initiative, Strategic Partnerships, International Partnerships, Social Influencers

    6 Brand Partnerships Going Solo For New Star Wars Story

    Posted by Jessica Moore on March 27, 2018 at 1:20 PM

    Set Phasers To Success With Promotional Partnerships

    While the countdown still may be on until Solo: A Star Wars Story hits theaters, some of the brands helping to promote the movie have been recently named by way of Lucasfilm. While product placement is pretty much impossible within the film franchise due to it being a long time ago and in a galaxy far, far away... that doesn't stop brands from leveraging the film by bringing it into their own advertising platforms.  A little Star Wars star dust can be incredibly beneficial.

    The six brands signed on for worldwide promotional campaigns – while familiar with Star Wars movie leverage and even vaguely expected – still bring added excitement to awaiting fans… and we'll tell you how.  In this blog, Hollywood Branded brings you the six brand partnerships for Solo: A Star Wars Story who’ll take us back to our favorite galaxy far, far away, and explore how their strategic promotional powers are a force to be reckoned with…



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    Topics: Product Placement & Branded Content, Strategic Partnerships

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