Why 007 Has Been The King Of Product Placement Through The Decades
Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.
One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.