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Products With Courtside Seats To The Hottest Ticket In Town
Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend. (And has barely broken a sweat in the process.)
This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.
Movie Goers Rejoice
If you haven’t heard of the monthly subscription service MoviePass, it is simply amazing and quite honestly, you’ve been missing out. And even if going to the theater hasn't been on the top of your to-do list recently, the new and innovative Moviepass membership program is bound to get more people going to the theater than ever before. (At least they hope it does.)
And of course whenever an innovative and revolutionary idea or concept comes along, there are always bound to be other competitors and copy cats jumping on board to cash in on the craze. For every Netflix there is a Hulu or Amazon Video ready to swoop in on customers. And the same goes for the idea of watching unlimited films in theaters. In this blog, Hollywood Branded discusses what you need to know about Moviepass’ competitors including Sinemia and AMC Stubs A-list.
Night Falls As The Agents Prepare For Battle
Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. Central to the plot of last summer's critically acclaimed Sicario, this scene had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.
So how does a brand manage to become central to an action scene and incredibly important to a film? In this blog post, Hollywood Branded shares a case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.
How The Merc With A Mouth Mastered Marketing
He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.
In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer. In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...
How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust
No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy. And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up. Effective immediately, and possibly at the cost of millions of dollars.
And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in. In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand.