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We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?
Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.
And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are. In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.
Stranger Things Has Led To Major Brand Sales
Hit TV shows offer prime opportunities for brands to show off and promote their product. And that is no exception with Stranger Things, one of the most popular TV series currently on TV or SVOD. And while many brands may have been a little slow to realize the power of a TV show that takes place in the 80's, other brands have found product placement nirvana.
In fact, even brands who haven't been featured in the content, but have found ways to still be associated, have seen sales success. And one brand in particular has actually seen sales (and stock) drop after their meteoric rise in popularity and sales driven by the Stranger Things storyline, after the season ended. In this blog, Hollywood Branded discusses the effects of product placement and licensing partnerships on brand sales, with two case studies proving it works from Stranger Things.
The Celebrity Impact For Brands
Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?
But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown. There are absolutely ways you can protect yourself. In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe.
The Smallest Heroes With Large Brand Promotions
With the latest Disney/Marvel superhero installment hitting theaters July 6th, the brand partnerships are out in force. Riding the coattails of the cinematic universe's success this year with Black Panther in February (which broke the $1 Billion mark), and Avengers: Infinity War, who went on to surpass $2 Billion worldwide, Ant-Man and The Wasp hopes to add to the impressive 2018 tally.
So, what brands can we see this time around? Let's count them down. In this blog, Hollywood Branded brings you the top brand partnerships with Ant-Man and the Wasp, and explains why the smallest of supers make for some of the biggest promotions...
With Three Billion People Tuning In... Marketing Dollars Join The Game
As the World Cup tournament heads down the final stretch, the on-field battle for soccer supremacy isn’t the only fierce competition taking place. Off the field, brands -- both big and small -- are competing for consumers’ attentions in more ways than ever before. According to FIFA, three billion people watched the 2014 World Cup, with another estimated 280 million tuning in online or on a mobile device.
This digital trend is expected to grow exponentially for the 2018 World Cup in Russia, and the tournament's even been dubbed the first truly digital World Cup. In this blog post, Hollywood Branded looks at how brands are making a digital impact at the 2018 World Cup, and taking advantage of the spike in online fan engagement.