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    6 Brand Partnerships Going Solo For New Star Wars Story

    Posted by Jessica Moore on March 27, 2018 at 1:20 PM

    Set Phasers To Success With Promotional Partnerships

    While the countdown still may be on until Solo: A Star Wars Story hits theaters, some of the brands helping to promote the movie have been recently named by way of Lucasfilm. While product placement is pretty much impossible within the film franchise due to it being a long time ago and in a galaxy far, far away... that doesn't stop brands from leveraging the film by bringing it into their own advertising platforms.  A little Star Wars star dust can be incredibly beneficial.

    The six brands signed on for worldwide promotional campaigns – while familiar with Star Wars movie leverage and even vaguely expected – still bring added excitement to awaiting fans… and we'll tell you how.  In this blog, Hollywood Branded brings you the six brand partnerships for Solo: A Star Wars Story who’ll take us back to our favorite galaxy far, far away, and explore how their strategic promotional powers are a force to be reckoned with…

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Car Product Placement As Movie Stars In Action Films

    Posted by Linn Andersson on March 23, 2018 at 9:57 AM

    Lexus, Volvo And BMW

    Every winter and spring the studios bring blockbuster feature films to the big screen, and this year is no different.  Three of the standout hits for action packed movie action have included Marvel's Black Panther, 20th Century Fox's Red Sparrow and Paramount's much anticipated reboot, Tomb Raider.

    One thing these three films have in common is that each features a 'main car' for the hero action stars to drive.  Each of these films feature a different auto manufacturer which allowed the brand's to have the ability to build comprehensive promotional campaigns bringing the on screen exposure into real life through the brand's various media channels.  Which each brand did beautifully through co-branded TV spots. In Black Panther we get to see the Lexus LC 500 throughout a chase scene own the streets of South Korea. Red Sparrow features the BMW 7 series in various scenes throughout the film.  And in the new rendition of the Tomb Raider franchise we are introduced to the Volvo XC40.  In this blog post, Hollywood Branded explores car product placement as movie stars in three recent blockbuster action films: Black Panther, Red Sparrow and Tomb Raider. 

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Protect Your Brand From Negative Celebrity Endorsement Deals

    Posted by Stacy Jones on March 13, 2018 at 4:19 PM

    The Celebrity Impact

    Celebrities are sales drivers who strongly influence consumer engagement. Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance their skills on the court, and Proactiv acne treatment became a successful brand due to Justin Bieber, Jessica Simpson and Katy Perry saying it worked.

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown. In this blog, Hollywood Branded discusses how to protect your brand from the negative when a celebrity endorsement deal has a bump in the road.

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    Topics: Celebrity Initiative, Strategic Partnerships

    18 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist

    Posted by Stacy Jones on March 6, 2018 at 6:50 PM

    Hiring A Brand Strategy Partner

    Creating partnerships between brands and TV and film content is not such an easy process.  And that difficulty is one of the prime reasons that a production company should hire a brand marketing strategist to become part of their team from day one of pre-production.

    One major reason besides assisting in offsetting below the line budget, is to ensure the production team can see the big brand partnership picture, and not leave things on the table (or in the TV series or film) that will hamper their ability to have a brand sponsor come on post-production to assist with marketing the film.  In this blog, Hollywood Branded provides insight to 18 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Celebrities In Multiple TV Ads:  Jennifer Gardner, David Harbour, Tiffany Haddish

    Posted by Stacy Jones on February 27, 2018 at 12:28 PM

    Getting The Most From Your Celebrity Endorser - Multiple Commercials

    Ad content that stands out is often voiced or starring a familiar face recognized by TV viewers. Why do they do the trick of getting us to pay more attention than just an ad featuring unknown actors and voices?  That ring of familiarity.  We've already bought in and trusted or liked or some how feel connected to celebrity.  When we hear a voice like Morgan Freeman's, we know it's him and he rubs off onto the brand, giving it some of his star dust of trust power. 

    Brands who choose to work with celebrities on occassion go one step further - they make that celebrity the face of their entire campaign.  Sometimes it's for a set period of time - a quarter or 6 months, maybe even a year, like Group On is currently doing with Tiffany Haddish.  Other times it spans multple years, such as with Jennifer Gardner and Capital One's partnership.  And that's when the brand really wins.  Not only are they getting E.V.E.R.Y. L.I.T.T.L.E. T.H.I.N.G. they can from the MILLIONS of dollars they are paying the celebrity, but they are really creating a campaign that connects to their consumers.  In this blog, Hollywood Branded shares some of the recent celebrities in TV ad campaigns where brands have leveraged the celebrity to the max.

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    Topics: Strategic Partnerships, Celebrity Initiative

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