Hollywood Branded's Influencer Marketing Survey 2018
Influencer marketing continues to evolve, making it important for brands to keep up and better understand just how the landscape is changing and how they can most effectively engage with social influencers and their audiences. Influencers are more and more becoming part of every brand's marketing landscape, and their experiences of what has worked in past campaigns, and what they believe are essential components of future brand campaigns makes their feedback invaluable.
Hollywood Branded interviewed over 650 influencers to discover what they believe are best practices, and to learn how brands can find higher campaign success in the partnerships they form together. In this blog, Hollywood Branded provides a general overview of our 2018 Influencer Marketing & Brand Partnerships Report, infographic takeaway and a guide for brand and agency marketers for the years to come.