Tags: Social Influencers
The Global Phenomena Of Influencers On Instagram
Throughout the world, Influencer Marketing has become increasingly popular in the past few years with many brands dedicating a portion of their marketing budgets towards the increasingly effective marketing practice. However, influencers did not grow at the same pace worldwide, with influencers slowly sprouting in popularity.
The United Kingdom has recently seen the trend of influencers become popular just in the past year or so. In this blog, Hollywood Branded takes a look at brand influencer marketing in the UK and what marks a good campaign.
Tags: Social Influencers
The Crackdown Brands & Their Agencies Should Fear
With influencer marketing on social media becoming increasingly popular over the last few years, it comes as no surprise that the practice would have to adapt to mainstream advertising regulations as it became more mainstream. As a result, the Federal Trade Commision (FTC), who regulates all things advertised to consumers, has recently clamped down on influencer marketing in order to make sure consumers are aware that it is indeed advertising - and as noticeable as other forms as marketing.
While some influencers and brand partners are open to hashtagging their posts, not everyone fully adheres to the guidelines. In this blog, Hollywood Branded delves into the recent action of the FTC regarding social influencers sponsored posts the legal requirements brands and agencies need to know.
The Future Of Streaming Services And Apple
With streaming services rising in popularity many content providers are making the move to on demand services in the hopes of competing with the big two of the streaming world, Netflix and Hulu. The two services already have much competition with Amazon Prime, YouTube Red, Disney’s newly announced on demand service and Sony’s free Crackle service.
If the success of Netflix is anything to go by, what draws users to the service most is unique original programming such as the successful series Orange is the New Black, Stranger Things and House of Cards. In this blog, Hollywood Branded discusses how Apple is adding more original video content to its music streaming services to compete with streaming services such as Hulu and Netflix.
Tags: Creative Content
Theme Parks and Movie Studios
In an age where Disney and Universal dominate the theme park industry, it is no surprise that other movie studios may want to get in on the action. Although other studios have had failed attempts at trying to gain a presence in the market... another studio is making waves to try to earn some of that massive theme park following.
Lionsgate is the latest studio to dab its hand into the world of theme parks, having just announced the construction of a brand new theme park in South Korea. In this blog, Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.