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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    Why Sponsorship Marketing Is Vital To Powerful Brand Marketing

    Posted by AJ Henry on April 3, 2019 at 8:58 AM

    Hey, Sponsor Me!

    Ahhh sponsorship marketing. Whether or not you’re aware of it, you’ve definitely seen it. Sponsorship marketing is the fastest growing form of marketing in the U.S.

    From sponsoring local community events, to internationally known sports events, brands are always looking for ways to get their product, message or service in front of their target consumer. Why? In this blog, Hollywood Branded explores why sponsorship marketing is vital to powerful brand marketing, and what brand marketers need to know to get started. 

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    Topics: Celebrity Initiative, Event Activations

    Influencer Marketing Trends To Look Out For In 2019

    Posted by AJ Henry on January 25, 2019 at 11:57 AM
    2018 Was A Big Year 

    2018 was a big year for influencer marketing. Nearly 80% of businesses increased their influencer marketing spend, millions of pieces of influencer generated content were created and the strategy further solidified itself as a necessary component to any marketing strategy.

    For any brand marketers that haven’t hopped on the influencer train yet, you better get on soon! Influencers have the ability to showcase a product, message or service to your target market in an effective and authentic way. As we enter into 2019, it’s important to keep in mind how the influencer space will develop over the next 12 months. In this blog, Hollywood Branded discusses the influencer marketing trends to look out for in 2019.

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    Topics: Social Influencers

    3 Influencer Marketing Practices That Need To Be Left In 2018

    Posted by AJ Henry on January 18, 2019 at 7:21 AM

    Some Things Need To Be Let Go Of

    2018 was a big year for influencer marketing. Over 80% of brands increased their influencer budget in 2018, hundreds of new influencer specific platforms were developed, and thousands of new influencers came to light. Influencer marketing provide brands with a direct alley to reach their target audience in an authentic way.

    While influencer marketing has matured over the past year, there are few different practices that are holding back brand marketers from achieving great results. In this blog, Hollywood Branded goes over three (3) different influencer marketing practices that must be left in 2018.

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    Topics: Social Influencers

    6 Of The Highest Earning Social Media Influencers

    Posted by AJ Henry on January 4, 2019 at 1:36 PM

    So Much Social Media, So Much Money

    Remember when parents used to yell at their kids to get off the “stupid” *insert whatever social media platform their children were using at that time*. Social media used to be seen as no more than a time-waster. That was until people started realizing that money could be made on social media. And when I say money...I mean REAL MONEY.

    Today, some social media influencers are making more money than some of the highest paid positions do in three years. Now, of course, most people on social media aren't making this kind of money but there are certainly some who do. In this blog, Hollywood Branded examines 6 of the highest earning social media influencers and the impact they've made both with brands and their own following.

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    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    4 Trends For Influencer Marketing In 2019

    Posted by AJ Henry on December 17, 2018 at 9:51 AM

    The Opportunity For Brands

    Influencer marketing has continued to grow exponentially in the last year. In just two years, this strategy has actually grown four times its size -- making it no longer just an exciting marketing tactic, but an essential marketing tactic for several companies’ marketing budgets.

    And, this growth trend shows no signs of slowing down any time soon, especially not in 2019. In this blog, Hollywood Branded explores four (4) influencer marketing trends that brand marketers should pay attention to in 2019.

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    Topics: Social Influencers