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    Greg Smith

    Recent Posts

    How To Hire The Best Agency And Avoid Potential Issues

    Posted by Greg Smith on February 19, 2019 at 11:00 AM

    Identifying The Right Agency

    In a perfect world, we would all love it if it were possible to solve every problem your brand was hit with was one that you could perfectly handle on your own. Realistically though, you will face curve balls that will require help from an agency.

    Brands will often turn to agencies (like ours) to help them with a multitude of issues like securing deals, improve procedures, solving problems and adapt new methods. But often, the relationship with the brand and agency may sour and end before the reason the agency was brought is fully resolved. In this blog post, Hollywood Branded examines how to hire the best agency from the experience and expertise of North Side Metrics' Dave Rohrer. 

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    Topics: Digital Marketing, Podcast Interviews

    How To Leverage PR And Secure Free Publicity

    Posted by Greg Smith on February 13, 2019 at 11:00 AM

    From Print To Clicks

    Publicists will always tell you, "it's not who you know, it's who knows you." This saying continues to be true for all brands regardless of the industry but one of the most important things to understand about public relations is that it is not an overnight success.

    In fact, our CEO Stacy Jones, recently sat down with Heather Burgett who has been working as a publicist for over twenty years to discuss some of the biggest misconceptions of a successful PR campaign. In this blog post, Hollywood Branded shares insights on public relations and how to secure free publicity from PR STAR's founder, Heather Burgett's experience and expertise.

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    Topics: Public Relations, Podcast Interviews

    Effective Digital Media Marketing With Sharifah Hardie

    Posted by Greg Smith on February 6, 2019 at 11:00 AM

    Marketing Your Brand Online

    For many brands, digital marketing is still a new frontier (yes, even in 2019.) But ultimately a lot of the basic principles of understanding consumer shopping trends and effectively delivering a digital marketing plan is really not that different so many other aspects of marketing.

    Recently, our CEO Stacy Jones, sat down with radio host, business consultant and digital marketing expert, Sharifah Hardie to discuss her in marketing. In this blog post, Hollywood Branded shares insights on digital marketing and strategy from X Roads TV's founder, Sharifah Hardie's experience and expertise.

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    Topics: Digital Marketing, Inbound Marketing

    Celebrity Lounge And Swag Bags

    Posted by Greg Smith on January 30, 2019 at 11:00 AM

    Getting Your Brand In the Bag

    Celebrity gifting is perhaps one of the best ways to increase your brand awareness and your sales as well! It's no coincidence that brand products fly off the shelves the day after a celebrity is seen sporting them, especially on the red carpet.

    As awards season is upon us, brands have utilized so many unique ways (often by the guidance of agencies like ours) to find a way to gift their products to celebrities. In this blog, Hollywood Branded shares insights on celebrity lounges and swag bags during red carpet events from Distinctive Assets' founder, Lash Fary's experience and expertise.

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    Topics: Celebrity Initiative

    Marketing Your Brand At Awards Ceremonies

    Posted by Greg Smith on January 17, 2019 at 2:56 PM

    FIJI Water Makes Biggest Win At Golden Globes

    The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

    At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.

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    Topics: Celebrity Initiative, Public Relations

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