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    Greg Smith

    Recent Posts

    Integrating Strategy And Tactical Plans

    Posted by Greg Smith on April 4, 2019 at 9:00 AM

    Ready, Set Strategize!

    As many readers will know first hand, having an amazing product or service is only half the battle for every brand. Once your product is ready for the market, you must ask yourself is your brand ready to market it? Total commercialization is the combined efforts of sales, marketing, operations and management and ultimately the final step to succesful marketing of your brand.

    Recently, our CEO Stacy Jones sat down with marketing expert John Rohe to discuss what strategies brands can embrace to successfully implement total commercialization. In this blog post, Hollywood Branded examines integrating strategy and tactical plans for total commercialization through the expertise of HyCap's John Rohe.

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    Topics: Podcast Interviews

    Tips To Maximize LinkedIn For Your Brand

    Posted by Greg Smith on April 2, 2019 at 9:00 AM

    Leaning In To LinkedIn

    As social media plays a key role in digital marketing efforts, it becomes a question of which social channels are best suited for your brand's needs and audience. As LinkedIn becomes increasingly important in today's market, it's clear that this medium is important both for your brand and yourself in a professional capacity.

    But knowing this, it can be daunting trying to approach where to start and how best to tackle this social channel. In this blog post, Hollywood Branded covers tips to maximize LinkedIn for your brand from the expertise of Ajax Union's Joe Apfelbaum.

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    Topics: Digital Marketing, Podcast Topic

    Developing Smarter Marketing Programs

    Posted by Greg Smith on March 28, 2019 at 9:00 AM

    Gone Fishing

    Marketing is both constant and evolving all the time - while some practices are tried and true, others must always adapt to ever-changing climate. For better or worse, media sources often cite millennials as changing the landscape of businesses and how they function - be it through new digital processes or "killing" businesses that fail to compete as time goes on.

    Regardless of what the cause is, it's crucial for brands to always be implementing new strategies to increase both their awareness and ROI. In this blog post, Hollywood Branded examines how brands can effectively develop smarter marketing programs through the expertise of Futurety's Sam Underwood.

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    Topics: Business Advice, Podcast Topic

    Web Optimization Best Practices With Chris Dayley

    Posted by Greg Smith on March 26, 2019 at 9:00 AM

    When You SEO The Light

    Digital marketing is one of the most essential functions for all brands operating in our today's climate. It's not enough just to have a website but to understand what the targeted key words for your industry are and how to incorporate them into a strategy that understands your audience.

    Truthfully, SEO is just the beginning in developing a plan to make your brand stand out and convert your site traffic into sales. In this blog post, Hollywood Branded examines some web optimization  best practices from the advice and expertise of Disruptive Advertising's Chris Dayley.

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    Topics: Digital Marketing, Podcast Interviews

    Law And Privacy Order With Richard Chapo

    Posted by Greg Smith on March 21, 2019 at 9:00 AM

    Every Move You Make, Every Step You Take

    After several recent major cases of cyber fraud occurring (particularly the Cambridge Analytica breach on Facebook), people are more apprehensive and skeptical of cyber security than ever before. The advent of highly optimized digital ads being informed by user history doesn't help in combating this paranoia either. 

    If you're a California resident, the hot topic in 2019 is the new California Consumer Privacy Act that goes into effect this next January and has been described as GDPR light for the United States and how it's going to impact the majority of online businesses that gather personal data from residents in California. In this blog, Hollywood Branded examines cyber law and privacy order from the expertise and experience of attorney of Richard Chapo.

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    Topics: Business Advice