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    Greg Smith

    Recent Posts

    The Increasing Trend Of Political Branding

    Posted by Greg Smith on November 6, 2018 at 10:47 AM

    Brands Rock The Boat With Calls To Vote

    Regardless of where you stand on the political spectrum we can definitely all agree that times are now more overtly political than ever before. While avoiding politics was previously a standard tactic in branding, we’re seeing an increasing shift away from this practice, specifically in this most recent 2018 election.

    In fact, brands of many different industries and sectors have begun using their platform to address political issues in both partisan and nonpartisan efforts. In this blog post, Hollywood Branded examines the growing trend of brands using political messaging as a part of their marketing strategy.



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    Topics: Public Relations

    9 Celebrity Brand Endorsements In Home Décor

    Posted by Greg Smith on October 25, 2018 at 3:46 PM

    Celebrity Brand Endorsements Take Home Décor By Storm

    As lifestyle influencers become a bigger piece to the puzzle of advertising in the interior design and home decor industry, we are seeing an increasing number of celebrities honing in on the social media influencer space and even launching their own lines of home decor and furniture. In fact, you'll be surprised to see who else has announced their own line as well!

    Recently the alternative R&B artist, Solange Knowles (you may know her as Beyonce's sister) announced a brand partnership with the famously affordable home décor brand, IKEA.In this blog post, Hollywood Branded examines the growing trend of celebrity endorsement partnerships in the home decor industry, and shares 9 of the celebrities doing it right now.



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    Topics: Strategic Partnerships, Celebrity Initiative

    Streaming Service Reduces Ads In Favor Of Branded Content

    Posted by Greg Smith on October 2, 2018 at 12:03 PM

    Hulu Drops Advertising In Favor of Brand Integration

    Perhaps the biggest change in the way we engage with media is the ability to stream video content, shifting away from the traditional television. Keeping up with the change in the medium, commercial ad breaks have become increasingly shorter- with ads decreasing from segments of 30 seconds to only 18 or sometimes even shorter.

    It's clear that viewers are less interested with watching commercials than ever. How then will marketers continue to reap the benefits of one of the most expensive outlets of advertising? In this blog post, Hollywood Branded examines the changing landscape of television advertising, focusing on the new direction Hulu announced, as the streaming service will be reducing traditional ad breaks in favor of branded content.  



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    Topics: Product Placement & Branded Content

    4 Ways Brands Use Podcast Advertising To Drive Sales

    Posted by Greg Smith on September 28, 2018 at 4:44 PM

    Advertising And Product Placement In Podcasts

    For a long time, common questions you'd hear people ask in passing conversation have typically included TV, music and movies. And now a new conversation starter has firmly placed itself in the ring: what podcasts do you listen to? Since the NPR podcast, Serial, took the world by storm in 2014, podcasts have become one of the most popular forms of entertainment and news media.

    As the market for podcasts has expanded, so has the ability for advertisers and podcasters to collaborate and effectively support each other. In this blog, Hollywood Branded examines 4 ways brands use podcast advertising to drive sales, and discusses the benefits of marketing through the medium of podcasts.



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    Topics: Product Placement & Branded Content

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