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    Greg Smith

    Recent Posts

    Creating Your Podcast And Mistakes To Avoid

    Posted by Greg Smith on December 12, 2018 at 11:30 AM

    Stephen Woessner And Pioneering The World of Podcasts

    Starting a podcast is a real undertaking in today's world of streaming content. What was once a primarily DIY operation has become a full industry with advertising opportunities just like film, television and (its predecessor) radio.

    Our CEO at Hollywood Branded, Stacy Jones, recently sat down with the author of Profitable Podcasting, Stephen Woessner, to discuss his knowledge of exactly how a company can get started podcasting, and the advice he has for brands and agencies who are interested in leveraging this marketing practice. In this blog post, Hollywood Branded examines the best marketing practices for creating your podcast and mistakes to avoid from Stephen Woessner's experience.



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    Topics: Podcast Interviews

    Branded Celebrity Partnerships And Mistakes To Avoid

    Posted by Greg Smith on December 5, 2018 at 10:54 AM

    Making Moves With Movie Stars

    There's a lot involved in crafting a celebrity endorsement partnership and there are a lot of mistakes you can make. Identifying the right celebrity and the best way to approach them is a feat in and of itself.

    Recently, Our CEO Stacy Jones, had a chance to sit down and chat with Lori Sale of Brand & Artist Management, who has extensive experience in branded deals and celebrity endorsements and discussed her experience in creating branded talent deals from the side of the celebrity.  In this blog post, Hollywood Branded examines branded celebrity partnerships and the best methods to approach celebrities from the expertise and experience of Brand & Artist Management's Lori Sale.



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    Topics: Celebrity Initiative, Social Media Strategy, Podcast Interviews

    Developing Marketing Personas And Mistakes To Avoid

    Posted by Greg Smith on November 28, 2018 at 10:30 AM

    Understanding Personas

    In order for any brand to successfully market itself, it must first understand who the key demographic is for their product(s.) While this may seem like an easy part of marketing, you'd be surprised how often this can be a struggle for brands of all sizes. With this in mind, it's crucial for brands to develop personas, or representations of their ideal marketing demographic base.

    Last week, our CEO, Stacy Jones sat down with an expert in the field of developing personas to discuss the most and least successful methods to identifying a brand's persona. In this blog post, Hollywood Branded examines some of the best practices to developing a marketing persona for your brand from the expertise and experience of Susan Baier from Audience Audits.



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    Topics: Inbound Marketing, Business Advice, Digital Marketing

    Technology Product Placement And Mistakes To Avoid

    Posted by Greg Smith on November 14, 2018 at 12:50 PM

    Dell. Purely Product Placement.

    There's a lot involved in crafting a product placement program, so much more than just sending out products like computers and keeping your fingers crossed, hoping they are going to show up on screen. It takes strategy and connections to properly deliver successful product placement, regardless of the size and clout of your brand.

    Last week, Stacy Jones sat down with Gary Moore from Dell, where he runs the brand's global product placement program, and has been instrumental in achieving astronomical success on screen. In this blog post, Hollywood Branded shares successes and pitfalls of Dell's technology driven product placement program from Gary Moore's expertise and experience.



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    Topics: Product Placement & Branded Content

    The Legal Side of Influencer Marketing And Mistakes To Avoid

    Posted by Greg Smith on November 7, 2018 at 10:58 AM

    The Price of Influence

    There's a lot more involved than just choosing that perfect influencer and figuring out what they're going to do for you. In fact, not just consumers- but even brands and influencers would be surprised to learn about the ways and methods that your brand can be legally protected when working with a social influencer.

    Recently the CEO of Hollywood Branded, Stacy Jones sat down with Sharon Tourek of Tourek Law to discuss this topic for our Marketing Mistakes podcast. In this blog post, Hollywood Branded examines the legal side of influencer marketing and the mistakes Sharon Tourek's legal advice can protect your brand from accidentally making.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

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