Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Generating Content During COVID-19 with Harry Lowell
Business Advice
May 7, 2020
Hollywood Branded learns how production companies are managing to continue creating content from the expertise of Harry Lowell of NiteLite Pictures.
Greg Smith
Greg Smith
9 min read
Case Study: Covid-19 Cause Marketing By Brands
Public Relations
May 1, 2020
Hollywood Branded explores case studies of how major brand marketers like Frito-Lay and Dove have been responding to the COVID-19 through cause marketing.
Greg Smith
Greg Smith
4 min read
How To Get Booked On A Podcast With Andrew Alleman
Business Advice
April 30, 2020
Hollywood Branded examines how to get on a podcast and leverage it to build authority and establish expertise in your field from the advice of Andrew Alleman.
Greg Smith
Greg Smith
7 min read
Measures Agencies Can Take To Make It Through COVID-19 With Drew McLellan
Business Advice
April 23, 2020
Hollywood Branded examines measures agencies can take to best prepare to make it through COVID-19 from the advice and expertise of Drew McLellan.
Greg Smith
Greg Smith
10 min read
Reporting the Trends in the World of Streaming Video with Ashley Rodriguez
Creative Content
April 16, 2020
Hollywood Branded explores the trends in the world of streaming video content from the expertise of Business Insider's Ashley Rodriguez.
Greg Smith
Greg Smith
8 min read
Using Digital Marketing to Drive Your Business with Ryan Cote
Digital Marketing
April 9, 2020
Hollywood Branded explores how brands can better use digital marketing to drive your business from the advice and expertise of Ryan Cote.
Greg Smith
Greg Smith
6 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.