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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Top Brand Partnerships For Goosebumps 2: Haunted Halloween

    Posted by Jessica Moore on October 31, 2018 at 11:20 AM

    Campaigns With Fright Who Did It Right

    It's the most wonderful time of the year, and by wonderful I mean frightful. Around Halloween, both the box office and brands alike are dusting off their cobwebs and carving out pumpkins in preparation for the spooky season.There is a brand partner movie vehicle for every demographic from super scary (for adults) to kid-friendly (for the whole family.)

    With Goosebumps 2: Haunted Halloween's theatrical release we've seen some creatively creepy campaigns, as well as true out of the Jack-in-the-Box thinking. In this blog, Hollywood Branded braves spooky campaigns and brings you the top brand partnerships of Goosebumps 2: Haunted Halloween...



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Case Study Of Brand Partnership Promotions In An Animated Film: Smallfoot

    Posted by Jessica Moore on October 23, 2018 at 1:20 PM

    Get Yeti For Some Big Partnerships

    Breaking the myth that brand partnerships are only successful with live-action movies, Smallfoot set out to find new, creative ways to help bolster box-office success, and more than one brand heeded the yodel, I mean, call. But what exactly did those partnerships look like? We have you covered.

    Animated movies offer a brand mecca of advertising partnerships. In fact, some of the most successful brand partnerships we have ever seen have been with films that have no options for product placement within them - either due to being a period film, or an animated family friendly movie that is going to crush the box office.  In this blog Hollywood Branded explores the legendary brand partnerships with Smallfoot (no parkas needed)... and how brands leveraged co-branded promotional partnerships in an animated movie to target families.



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    Topics: Product Placement & Branded Content

    Top Brand Partnerships With Sony's Venom

    Posted by Jessica Moore on October 12, 2018 at 2:57 PM


    It's Good To Be Bad... Or At Least Morally Ambiguous

    With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide SquadDeadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.

    With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising.  In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Top Brand Partnerships With Mission: Impossible - Fallout

    Posted by Jessica Moore on August 9, 2018 at 3:27 PM

    Marketing Mission: Possible For This Summer's Action Flick

    Ethan Hunt is back, and he's here to save the world... again, in an action-packed, high-octane, edge of your seat summer blockbuster you won't want to miss! With every huge franchise comes even larger than life brand partnerships, with some of the most creative, unique, and memorable promotions the ad-game has to offer, and this film is no exception.

    With a sure fire box office win, this franchise sequel is again one of the most talked about films of the summer.  In this blog Hollywood Branded brings you the top brand partnerships with Mission: Impossible - Fallout, no stunts or safety harnesses required.



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    Topics: Product Placement & Branded Content

    Studio Properties As A Form Of Product Placement

    Posted by Jessica Moore on July 17, 2018 at 8:47 AM

    How Self-Awareness Doubles As Clever Self-Promotion

    The times they are a changing, at least as far as product placement goes, and no we're not just talking about the work we do over at Hollywood Branded, and other agencies.  Taking a brand, placing it in a movie - when you think of product placement that is the exact image you get, isn't it? A Coke can in the hands of an A-List actor while they're having lunch, or cracking open a cold Bud Light after surviving an alien robot attack (we're looking at you Transformers: Age of Extinction).

    While those overt placements are top of mind there's another level that exists, one that's much more subversive in nature, one that you may not even consider to be product placement in the first place since it's so natural, or in some cases, expected - like in Ralph Breaks the Internet: Wreck-It Ralph 2. So, what exactly are we talking about? Well, we're glad you asked.  In this blog, Hollywood Branded delves into a trend in movies by using studio properties as a form of product placement, and see just how successful this new form of promotion is...



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    Topics: Strategic Partnerships, Product Placement & Branded Content