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The Smallest Heroes With Large Brand Promotions
With the latest Disney/Marvel superhero installment hitting theaters July 6th, the brand partnerships are out in force. Riding the coattails of the cinematic universe's success this year with Black Panther in February (which broke the $1 Billion mark), and Avengers: Infinity War, who went on to surpass $2 Billion worldwide, Ant-Man and The Wasp hopes to add to the impressive 2018 tally.
So, what brands can we see this time around? Let's count them down. In this blog, Hollywood Branded brings you the top brand partnerships with Ant-Man and the Wasp, and explains why the smallest of supers make for some of the biggest promotions...
Products With Courtside Seats To The Hottest Ticket In Town
Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend. (And has barely broken a sweat in the process.)
This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.
How The Merc With A Mouth Mastered Marketing
He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.
In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer. In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...
How Brands Capitalized On The Million Year Old Market
With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.
When brands build smart strategies to leverage huge summer blockbusters, they win big time. They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general. In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top brand partnerships with Jurassic World: Fallen Kingdom...
Taking Product Placement Further By Buying Storylines
ABC's Black-ish has never been one to shy away from current culture and climate in the past, regularly integrating narratives within the show to echo larger scale topics ranging from popular culture to politics. In a recent episode pop culture again permeated our world and integrated itself as the central focus, more specifically, an ad campaign by Procter & Gamble titled 'The Talk'.