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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    The Most Memorable Super Bowl Ad And How Tide Won The Ad Game

    Posted by Jessica Moore on March 21, 2018 at 8:33 AM

    No Dirty Laundry Here, It Must Be A #TideAd

    Super Bowl, the time of year large social gatherings huddle around a television set donned in the same colors, boasting a cornucopia of chicken wings, food platters, and ever-flowing alcohol, all with the sole intention of observing their team claim ultimate victory... for some, it's to see the commercials. Yes, you heard me correctly. Commercials.

    Though, it must be emphasized these are not just ordinary commercials, these are Super Bowl commercials; a transcendent form of advertising if ever there has been. Over the years these coveted slots have seen their fair share of commercials from humor to political, heart warming and even tear-jerking (we're looking at you, Budweiser). However, this year one brand asked what it meant to be named a Super Bowl ad and found its answer: a Tide ad. In this blog, Hollywood Branded explores the most memorable ad of Super Bowl LII, and how Tide went from old and dingy to new and bright and found success through the celebrity endorsement campaign.  Wait, this is starting to sound like a Tide ad, maybe it is... 

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    Topics: Creative Content, Celebrity Initiative

    PVOD:  How To Watch Movies From Home While Still In Theater 

    Posted by Jessica Moore on February 1, 2018 at 8:29 AM

    Inside What May Become The Next Trend Of Entertainment

    Over the holidays whispers circulated through the industry that a Paid Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and theatrical titles could be available within as fast as a three-week window after initial release in cinemas.

    The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses the future of watching newly released movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.

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    Topics: Creative Content, Product Placement & Branded Content, Strategic Partnerships

    Inside Nissan & Star Wars: The Last Jedi Partnership

    Posted by Jessica Moore on January 17, 2018 at 1:27 PM

    The Intergalactic Integration

    From a galaxy (not so) far, far away comes one of seven custom show cars Nissan has made as a partnership with Lucasfilm for Star Wars: The Last Jedi, and the team at Industrial Light & Magic (ILM). Hot off their successful partnership with the 2016 Nissan/Rogue One: A Star Wars Story campaign, the car brand set their sights on the Last Jedi and delivered looks that would rival any ship in the First Order's fleet.

    Wondering just how this deal came to be and curious to get a peek behind the curtain? In this blog, Hollywood Branded discusses how the Last Jedi Partnership came togethr for Nissan and Star Wars.  

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    Topics: Product Placement & Branded Content

    What The Disney-Fox Deal Means For Hollywood

    Posted by Jessica Moore on December 19, 2017 at 8:09 AM

    Mickey Makes A Major Hollywood Shake Up

    While California continues to burn in the wake of tremendous wildfires, even more major news is coming out SoCal and shaking up Hollywood, in the form of on of the largest merger deals of all time. On Thursday, December 14th Disney acquired key 21st Century Fox assets with the price tag of (only) $66.1 billion. Despite the dust still settling, questions continue to swirl about studios, not to mention other businesses within the entertainment industry... Hollywood Branded included.

    So what exactly will happen afterwards? What does the future of the entertainment world look like? Just how big of a deal is this? In this blog, Hollywood Branded will explore this new merge, answer prominent questions, and explain Disney-Fox deal means for Hollywood.

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    Topics: Behind-The-Sign Of Hollywood, Strategic Partnerships

    Top 10 Brands In Stranger Things Season 2

    Posted by Jessica Moore on December 1, 2017 at 11:30 AM

    80's Nostalgic Branding Surges With Season 2

    Hot off their global success, the sci-fi drama phenomenon Stranger Things is back and spared no expense when it came to integrating our favorite brands within the quaint town of Hawkins, Indiana. Season 2 promised us more of the Upside Down, more Demogorgon, more Will, and yes, more Eggos -- for which the show provided with flying colors. However, those were not the only appearances that saw an increase this season.

    More than two dozen brands appear in Stranger Things Season 2, a stark contrast between that of Season 1 which only featured a small handful of noticeable placements. Of all the brands that joined in on the sci-fi throwback there were ten who stood out amongst them. In this blog, Hollywood Branded brings you the top ten list of brands in Stranger Things Season 2 that'll bring back all the 80's nostalgia (with as few spoilers as possible)...

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    Topics: Product Placement & Branded Content, Strategic Partnerships

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