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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Top Brand Partnerships With Ant-Man And The Wasp

    Posted by Jessica Moore on July 10, 2018 at 9:38 AM

    The Smallest Heroes With Large Brand Promotions

    With the latest Disney/Marvel superhero installment hitting theaters July 6th, the brand partnerships are out in force. Riding the coattails of the cinematic universe's success this year with Black Panther in February (which broke the $1 Billion mark), and Avengers: Infinity War, who went on to surpass $2 Billion worldwide, Ant-Man and The Wasp hopes to add to the impressive 2018 tally.

    So, what brands can we see this time around? Let's count them down.  In this blog, Hollywood Branded brings you the top brand partnerships with Ant-Man and the Wasp, and explains why the smallest of supers make for some of the biggest promotions...

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    How A TV Ad Became A Movie: Top 5 Brand Partnerships With Uncle Drew

    Posted by Jessica Moore on July 6, 2018 at 11:41 AM

    Products With Courtside Seats To The Hottest Ticket In Town

    Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend.  (And has barely broken a sweat in the process.)

    This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Top Brand Partnerships With Deadpool 2

    Posted by Jessica Moore on June 12, 2018 at 12:17 PM

    How The Merc With A Mouth Mastered Marketing

    He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

    In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...

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    Topics: Strategic Partnerships, Social Media Strategy, Creative Content, Digital Marketing

    Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie

    Posted by Jessica Moore on May 30, 2018 at 9:43 AM

    How Brands Capitalized On The Million Year Old Market

    With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.

    When brands build smart strategies to leverage huge summer blockbusters, they win big time.  They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general.  In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top  brand partnerships with Jurassic World: Fallen Kingdom...

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Leveraging Brands As A Plot Storyline In TV

    Posted by Jessica Moore on May 11, 2018 at 8:17 AM

    Taking Product Placement Further By Buying Storylines 

    ABC's Black-ish has never been one to shy away from current culture and climate in the past, regularly integrating narratives within the show to echo larger scale topics ranging from popular culture to politics. In a recent episode pop culture again permeated our world and integrated itself as the central focus, more specifically, an ad campaign by Procter & Gamble titled 'The Talk'. 

    Now, it's no secret that advertiser-funded programming marks itself as a crucial source of money for broadcasters, and in fact, numerous TV shows have taken that one step further by creating storyline driven advertiser-funded dialogue.  In this blog, Hollywood Branded explores how advertisers are leveraging brands as a plot storyline in TV, and provides case study examples of this not-so-new advertising practice your brand should know about. 

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    Topics: Product Placement & Branded Content