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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie

    Posted by Jessica Moore on May 30, 2018 at 9:43 AM

    How Brands Capitalized On The Million Year Old Market

    With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.

    When brands build smart strategies to leverage huge summer blockbusters, they win big time.  They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general.  In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top  brand partnerships with Jurassic World: Fallen Kingdom...

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Leveraging Brands As A Plot Storyline In TV

    Posted by Jessica Moore on May 11, 2018 at 8:17 AM

    Taking Product Placement Further By Buying Storylines 

    ABC's Black-ish has never been one to shy away from current culture and climate in the past, regularly integrating narratives within the show to echo larger scale topics ranging from popular culture to politics. In a recent episode pop culture again permeated our world and integrated itself as the central focus, more specifically, an ad campaign by Procter & Gamble titled 'The Talk'. 

    Now, it's no secret that advertiser-funded programming marks itself as a crucial source of money for broadcasters, and in fact, numerous TV shows have taken that one step further by creating storyline driven advertiser-funded dialogue.  In this blog, Hollywood Branded explores how advertisers are leveraging brands as a plot storyline in TV, and provides case study examples of this not-so-new advertising practice your brand should know about. 

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    Topics: Product Placement & Branded Content

    The Marketing Opportunities Of eSports And How 3 Brands Got Involved

    Posted by Jessica Moore on May 3, 2018 at 7:42 AM

    The Marketing Options Of A Whole New Sports League

    Today’s world of eSports is incredibly exciting to watch grow. ESports is one of the fastest growing industries in the world, with the total global viewer base expected to reach 380 million in 2018 and revenue expected to reach $906 million. From a brand’s standpoint, eSports is a business ripe with marketing opportunities to a demographic that isn't so easy to typically reach.

    Brands that don’t already have eSports on their radar surely should be looking to find ways to take advantage of this growing industry, while it still offers affordability and ability to test market partnership campaigns. In this blog, Hollywood Branded explores the marketing opportunities of eSports and how 3 brands leveraged the world of eSports, and capitalized on one of the largest up and coming industries.

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    Topics: Product Placement & Branded Content, Social Influencers

    6 Brand Partnerships Going Solo For New Star Wars Story

    Posted by Jessica Moore on March 27, 2018 at 1:20 PM

    Set Phasers To Success With Promotional Partnerships

    While the countdown still may be on until Solo: A Star Wars Story hits theaters, some of the brands helping to promote the movie have been recently named by way of Lucasfilm. While product placement is pretty much impossible within the film franchise due to it being a long time ago and in a galaxy far, far away... that doesn't stop brands from leveraging the film by bringing it into their own advertising platforms.  A little Star Wars star dust can be incredibly beneficial.

    The six brands signed on for worldwide promotional campaigns – while familiar with Star Wars movie leverage and even vaguely expected – still bring added excitement to awaiting fans… and we'll tell you how.  In this blog, Hollywood Branded brings you the six brand partnerships for Solo: A Star Wars Story who’ll take us back to our favorite galaxy far, far away, and explore how their strategic promotional powers are a force to be reckoned with…

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    The Most Memorable Super Bowl Ad And How Tide Won The Ad Game

    Posted by Jessica Moore on March 21, 2018 at 8:33 AM

    No Dirty Laundry Here, It Must Be A #TideAd

    Super Bowl, the time of year large social gatherings huddle around a television set donned in the same colors, boasting a cornucopia of chicken wings, food platters, and ever-flowing alcohol, all with the sole intention of observing their team claim ultimate victory... for some, it's to see the commercials. Yes, you heard me correctly. Commercials.

    Though, it must be emphasized these are not just ordinary commercials, these are Super Bowl commercials; a transcendent form of advertising if ever there has been. Over the years these coveted slots have seen their fair share of commercials from humor to political, heart warming and even tear-jerking (we're looking at you, Budweiser). However, this year one brand asked what it meant to be named a Super Bowl ad and found its answer: a Tide ad. In this blog, Hollywood Branded explores the most memorable ad of Super Bowl LII, and how Tide went from old and dingy to new and bright and found success through the celebrity endorsement campaign.  Wait, this is starting to sound like a Tide ad, maybe it is... 

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    Topics: Creative Content, Celebrity Initiative

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