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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Inside Nissan & Star Wars: The Last Jedi Partnership

    Posted by Jessica Moore on January 17, 2018 at 1:27 PM

    The Intergalactic Integration

    From a galaxy (not so) far, far away comes one of seven custom show cars Nissan has made as a partnership with Lucasfilm for Star Wars: The Last Jedi, and the team at Industrial Light & Magic (ILM). Hot off their successful partnership with the 2016 Nissan/Rogue One: A Star Wars Story campaign, the car brand set their sights on the Last Jedi and delivered looks that would rival any ship in the First Order's fleet.

    Wondering just how this deal came to be and curious to get a peek behind the curtain? In this blog, Hollywood Branded discusses how the Last Jedi Partnership came togethr for Nissan and Star Wars.  

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    Topics: Product Placement & Branded Content

    What The Disney-Fox Deal Means For Hollywood

    Posted by Jessica Moore on December 19, 2017 at 8:09 AM

    Mickey Makes A Major Hollywood Shake Up

    While California continues to burn in the wake of tremendous wildfires, even more major news is coming out SoCal and shaking up Hollywood, in the form of on of the largest merger deals of all time. On Thursday, December 14th Disney acquired key 21st Century Fox assets with the price tag of (only) $66.1 billion. Despite the dust still settling, questions continue to swirl about studios, not to mention other businesses within the entertainment industry... Hollywood Branded included.

    So what exactly will happen afterwards? What does the future of the entertainment world look like? Just how big of a deal is this? In this blog, Hollywood Branded will explore this new merge, answer prominent questions, and explain Disney-Fox deal means for Hollywood.

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    Topics: Behind-The-Sign Of Hollywood, Strategic Partnerships

    Top 10 Brands In Stranger Things Season 2

    Posted by Jessica Moore on December 1, 2017 at 11:30 AM

    80's Nostalgic Branding Surges With Season 2

    Hot off their global success, the sci-fi drama phenomenon Stranger Things is back and spared no expense when it came to integrating our favorite brands within the quaint town of Hawkins, Indiana. Season 2 promised us more of the Upside Down, more Demogorgon, more Will, and yes, more Eggos -- for which the show provided with flying colors. However, those were not the only appearances that saw an increase this season.

    More than two dozen brands appear in Stranger Things Season 2, a stark contrast between that of Season 1 which only featured a small handful of noticeable placements. Of all the brands that joined in on the sci-fi throwback there were ten who stood out amongst them. In this blog, Hollywood Branded brings you the top ten list of brands in Stranger Things Season 2 that'll bring back all the 80's nostalgia (with as few spoilers as possible)...

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Implied Celebrity Endorsement: How Arby's Capitalized on Game of Thrones Success

    Posted by Jessica Moore on September 21, 2017 at 10:29 AM

    For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.

    In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.

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    Topics: Strategic Partnerships

    Hyatt's "Coming Together" Charlottesville Political Advertisement

    Posted by Jessica Moore on August 23, 2017 at 7:06 AM

    How Brands Are Using Politically Charged Scenarios to Support And Educate

    A growing trend for commercial advertising is for brand marketers to use political charged issues to create branding campaigns, much like this last year with Johnnie Walker and Tecate's campaigns when they supported Hispanics amid the wall conversations.  In the wake of the racially charged tragedy following the August events of Charlottesville, one brand marketer has sought to voice a message of unity in hours filled with voices filled with hate and animosity. 

    Hyatt has stepped outside of their box to put their brand beliefs front and center.  But how did one commercial acheive so much? In this blog, Hollywood Branded explores the impact of politically charged advertisements in a hyper-aware society, and offers ideas on how best to adapt your brand to the changing times.

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    Topics: Creative Content

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