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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Implied Celebrity Endorsement: How Arby's Capitalized on Game of Thrones Success

    Posted by Jessica Moore on September 21, 2017 at 10:29 AM

    For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.

    In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.



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    Topics: Strategic Partnerships

    Hyatt's "Coming Together" Charlottesville Political Advertisement

    Posted by Jessica Moore on August 23, 2017 at 7:06 AM

    How Brands Are Using Politically Charged Scenarios to Support And Educate

    A growing trend for commercial advertising is for brand marketers to use political charged issues to create branding campaigns, much like this last year with Johnnie Walker and Tecate's campaigns when they supported Hispanics amid the wall conversations.  In the wake of the racially charged tragedy following the August events of Charlottesville, one brand marketer has sought to voice a message of unity in hours filled with voices filled with hate and animosity. 

    Hyatt has stepped outside of their box to put their brand beliefs front and center.  But how did one commercial acheive so much? In this blog, Hollywood Branded explores the impact of politically charged advertisements in a hyper-aware society, and offers ideas on how best to adapt your brand to the changing times.



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    Topics: Creative Content

    Franchise Fatigue: Hollywood’s Newest ‘F’ Word

    Posted by Jessica Moore on June 29, 2017 at 12:03 PM

    What Film's Latest Trend Means For Brands

    With June nearly at a close movie goers and producers are in the midst of the summer blockbuster rush, however, while the forecast for LA may say there’s nothing but sunshine, those in the film industry can sense something brewing in the horizon…

    While in the past summer blockbusters have been regarded as prime-time for theater goers, boasting the loudest, funniest, and most exciting films of the year, slowly there has been a change in the tide. Original ideas now make way instead for sequels and remakes, and it’s taking a toll on the brands who once flourished during this season.  In this blog, Hollywood Branded will explore Hollywood’s newest ‘F’ word – Franchise Fatigue – a phenomenon grappling the film industry, and investigate how brands can navigate these new waters…



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    Topics: Strategic Partnerships

    May The Branding Force Be With You - Brands Leverage Star Wars

    Posted by Jessica Moore on May 8, 2017 at 10:55 AM

    How Companies Capitalize On A Galaxy Far, Far Away

    May the Fourth be with you!”  The common greeting, slogan, phrase, and social media tag deriving from the once inside joke amongst Star Wars fans has swelled into a new pop cultural phenomenon, dubbing May 4th an unofficial Star Wars holiday amongst fans and onlookers alike.

    As with every pop culture movement companies have leapt onto the bandwagon, taking part in the nerd culture with a full embrace in the hopes of pulling the large audience to their side.

    In this blog, Hollywood Branded explores how companies have capitalized on this galaxy far, far away, and the overall effectiveness of branding and brand integration amongst Star Wars fans.



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    Topics: Social Media Strategy, Strategic Partnerships

    The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash

    Posted by Jessica Moore on April 7, 2017 at 3:59 PM

    How To Avoid Backlash While Making A Statement

    We are living in a time when popular and political culture have become so closely related the two topics create more and more overlap with every passing day. Really, it’s no wonder most advertisements and the brands whom they represent are taking a stance on the latest issues facing not only the United States, but the world as well.

    In the wake of the most recent public discourse extravaganza dubbed “The Kendall Jenner Pepsi Ad”, In this blog, Hollywood Branded explores the impact of politically charged advertisements in popular culture, and how to effectively showcase your brand without the backlash.



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    Topics: Celebrity Initiative, Creative Content

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