In the shadow of famous well-known social influencers, a new trend has arisen: the micro-influencer. These individuals have fewer, but very faithful followers. They often focus on a niche topic, such as health, exercise, food or beauty. And, what makes them so powerful to brands, is that they also have a very high percentage of likes and comments.
These influencers can generate a higher, more organic reach and engagement on social-media platforms for brands as well. Why? Well, because a micro-influencer, who posts a photo on their social media account is perceived to be more realistic than compared to a “celebrity-influencer” who you automatically think is posting things as a paid collaboration. No, the biggest isn't always the best option for every brand. In this blog, Hollywood Branded discusses why brands can benefit from micro-influencers who have higher engagement than other larger social influencers.