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    Linn Andersson

    Linn Andersson
    Linn is a current UCLA marketing student from Sweden.

    Recent Posts

    4 Ways To Trick Instagram’s Latest Algorithm Changes

    Posted by Linn Andersson on May 18, 2018 at 2:09 PM

    How To Work Around The New Algorithm On Instagram

    A lot of people have been discussing the latest algorithm change that Instagram made. Some influencers are claiming they’re losing followers because of it.

    But what changes did Instagram really do, and can you work around them?  In this blog, Hollywood Branded provides 4 tricks to keep your current Instagram algorithm changes to keep your posts active.



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    Topics: Social Media Strategy

    9 Tips To Organically Market Your Brand on Instagram

    Posted by Linn Andersson on April 17, 2018 at 8:07 AM


    Instagram Is a Growing Platform

    Successful Instagram pages are based on inspiration, driven by photo and video content that captures the true essence of a brand.  But there is actually an art to creating a page that consumers want to view.  There is an enormous opportunity to grab attention (and engagement!) on the platform, as the users are  50 times more engaged in their feeds compared to Facebook users. And it’s not a platform that is going to go away.

    Instagram is steadily growing and gaining more and more users every year, and has become a phenomenal channel for companies to market their brand. It’s an effective and affordable way to organically reach out to both existing and new customers. But there are some tricks to leveraging the platform to its fullest. In this blog, Hollywood Branded provides 9 tips to organically market your brand on Instagram to increase follower engagement.  



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    Topics: Digital Marketing, Social Media Strategy, Product Placement & Branded Content

    Why Brands Can Benefit From Micro-Influencer Partnerships

    Posted by Linn Andersson on April 6, 2018 at 2:21 PM

    Why Micro-Influencers?

    In the shadow of famous well-known social influencers, a new trend has arisen:  the micro-influencer. These individuals have fewer, but very faithful followers.  They often focus on a niche topic, such as health, exercise, food or beauty.  And, what makes them so powerful to brands, is that they also have a very high percentage of likes and comments.

    These influencers can generate a higher, more organic reach and engagement on social-media platforms for brands as well.  Why? Well, because a micro-influencer, who posts a photo on their social media account is perceived to be more realistic than compared to a “celebrity-influencer” who you automatically think is posting things as a paid collaboration.  No, the biggest isn't always the best option for every brand. In this blog, Hollywood Branded discusses why brands can benefit  from micro-influencers who have higher engagement than other larger social influencers.  



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    Topics: Social Influencers

    Car Product Placement As Movie Stars In Action Films

    Posted by Linn Andersson on March 23, 2018 at 9:57 AM

    Lexus, Volvo And BMW

    Every winter and spring the studios bring blockbuster feature films to the big screen, and this year is no different.  Three of the standout hits for action packed movie action have included Marvel's Black Panther, 20th Century Fox's Red Sparrow and Paramount's much anticipated reboot, Tomb Raider.

    One thing these three films have in common is that each features a 'main car' for the hero action stars to drive.  Each of these films feature a different auto manufacturer which allowed the brand's to have the ability to build comprehensive promotional campaigns bringing the on screen exposure into real life through the brand's various media channels.  Which each brand did beautifully through co-branded TV spots. In Black Panther we get to see the Lexus LC 500 throughout a chase scene own the streets of South Korea. Red Sparrow features the BMW 7 series in various scenes throughout the film.  And in the new rendition of the Tomb Raider franchise we are introduced to the Volvo XC40.  In this blog post, Hollywood Branded explores car product placement as movie stars in three recent blockbuster action films: Black Panther, Red Sparrow and Tomb Raider. 



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Valentine's Day: Spreading Love With Celebertising

    Posted by Linn Andersson on February 21, 2018 at 11:01 AM

    There's Nothing Better Than Celebrities and Advertising

    Valentine's Day is not only a big day for Hallmark, but also for brand and the  advertising industry.  When it comes to marketing, this is a day when you try to make things a little bit more special, sharing and leveraging the day of love. It is also a day when you have the chance to reach out to a very wide range of audiences because love is a universal thing, it’s something that everyone celebrates -- almost around the world.

    Valentine’s Day is a perfect day for brands to create campaigns with a celebrity or influencer. Celebrity endorsement are a very effective marketing tactic, as they increase brand attention, brand awareness and creates customer interest. In this blog, Hollywood Branded discusses brand advertising with celebrities and influencers, and celebvertising for Valentine's Day.



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    Topics: Social Influencers

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