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    Sophia Sun

    Sophia Sun
    Sophia is a communications major, studying public relations at Cal State Dominguez Hills, and is an intern at Hollywood Branded.

    Recent Posts

    Day In The Life Of An Internship At Hollywood Branded

    Posted by Sophia Sun on December 20, 2017 at 8:15 AM

    So What Is It Like Being an Intern

    A normal day for an intern at Hollywood Branded is never the same. Coming into any internship, many believe you won’t be able to participate in and hear about all the aspects of the job, with duties being more around admin, research, filing and general boringness.  But here at Hollywood Branded, that was not the case at all during my internship.

    Every day is, in fact, an exciting day where I learned something new and gained even more knowledge about brand integration, product placement, celebrities and influencer partnerships. In this blog, Hollywood Branded intern, walk you through the day in the life of an internship at Hollywood Branded.



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Product Placement & Branded Content

    Why Social Media Influencers Are Beneficial For Your Brand This Holiday Season

    Posted by Sophia Sun on December 13, 2017 at 10:39 AM

    It's That Time of Year Again....

    This is the best time of year to cuddle up on your couch and binge-watch those Christmas YouTube videos and surf the web. The holidays are here in full force and the best way to kick off the season is for brands to launch a holiday marketing campaign. Why?

    Well, this time of the year is the most beneficial time to release a campaign because of the number of eyes on the internet scouting for the perfect gift. In this blog, Hollywood Branded shares our thoughts on why social media influencers are beneficial for your brand this holiday season.  



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    Topics: Social Influencers

    Starbucks Holiday Cups: Key to Good Social Media Marketing

    Posted by Sophia Sun on November 29, 2017 at 9:21 AM

    How Starbucks Holiday Cups are Good Marketing for Starbucks

    The holiday season is the perfect time to indulge in decadent food and go over the top with decorations. Stores are starting to release their seasonal food and drinks trying to help get their brands into the holiday spirit.

    One popular chain store has just released their new holiday cups, which typically get some pretty great social media attention.  Each year Starbucks comes out with their new festive cups just in time for the holidays. In this blog, Hollywood Branded discuses how Starbuck’s holiday cups are key to good social media marketing and beneficial way of marketing their brand.



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    Topics: Social Media Strategy

    Top 10 Most Followed Celebrities on Instagram For Your Brand

    Posted by Sophia Sun on November 2, 2017 at 6:42 AM


    Most Followed Celebrities on Instagram 

    Instagram is one of the most used social media platforms of 2017, having over 800 million active users around the globe.  It's become the chosen platform for celebrities and influencers due to that popularity, and its ease of storytelling is used to let fans in on their lives.  And in that, it's become a major way for celebrities to have grown their own brand.

    Fans can get insider access and insight to their favorite celebrities lives with just a click of a button, and a perceived feel of an exclusive look just from regular posts and Instagram Stories. In this blog, Hollywood Branded shares the top 10 most followed celebrities on Instagram for your brand if you are interested in audience reach. 



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    Topics: Celebrity Initiative, Social Influencers

    Brands Can Learn From Kylie Jenner and Rihanna's Secrets to Self Advertising

    Posted by Sophia Sun on October 17, 2017 at 5:25 PM


    How Kylie Jenner and Rihanna Self Advertise their Makeup Brand

    During these past few years, Kylie Jenner and Rihanna have joined beauty moguls like Huda Kattan and Jacqueline Hill as some of the most successful figures in the makeup industry. While Kylie Jenner has approximately earned up to $420 million dollars from her company, Kylie Cosmetics, Rihanna has also made a massive impact in the makeup industry with her recently launched makeup line, Fenty Beauty.

    With the rise of social media in the past three years, celebrities and influencers have been more prevalent in the makeup world and even expanding their own brand into driving sales. In this blog, Hollywood Branded shares some important lessons that brands can learn from Kylie Jenner and Rihanna's secrets to self advertising, and how it leads to sales.  



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    Topics: Celebrity Initiative

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