All About The Alc
Alcohol brands are incredibly profitable. Consumers love it, and it's an easy product to market or get endorsed. In fact, even a number of celebrities have tried to cash in on this biz, and make a brand of their own!
Today, we decided to revisit some of our blogs about alcohol brands in order to highlight the success of this industry. In this blog, Hollywood Branded recaps some of our blogs about alcohol brands, and the successful marketing strategies these brands have partaken in.
20 Celebrities And Their Alcohol Beverage Brands
One of our favorite celebrity partnerships is when a brand and celebrity partner together to create a new product line. It's the direction many brand marketers are taking their celebrity endorsement campaigns now, and there is a good reason.
When a celebrity truly partners with a brand and has a stake in the game, you can get a lot more of their attention and involvement. It moves the needles from asking a celebrity to simply show up - to actually taking authentic actions to help drive sales and profits. One of the biggest categories beyond fashion and beauty for these types of celebrity collaborations is alcohol. Typically celebrities will partner with an already established brand line - but some take it upon themselves to launch an entirely new product. In this blog, Hollywood Branded dives in to share a look at 20 celebrities who have their own alcohol brand lines.
Read more here!
3 New Celebrity Alcohol Brands: Just In Time For Summer
Summer 2021 is just around the corner and you know what that means – warm weather, pool parties, beach days, cocktail parties, and with COVID restrictions loosening across the country, GOING OUT! Can you tell that I am excited?
Now hear me out, what better way to ask your friend who you haven’t seen in a year and half what kind of shot they got – “Did you get Pfizer? Moderna? J&J?” - then over a nice adult beverage. Sure you could indulge over a nice beer or vodka on the rocks, but why not try one of the new, celebrity-owned alcohol brands that have just hit the stores? In this blog, Hollywood Branded discusses 3, new celebrity-owned alcohol brands that have launched just in time for summer!
Read more here!
3 Game Of Thrones Brand Partnerships With Alcohol Brands
With the last season airing in April 2019, many brands are trying to hop on the Game of Thrones train and expand their appeal to very tuned-in consumer base. Meanwhile, HBO's also trying to capture as much licensing dollars as it can before the series finally comes to an end.
Just as 2018 is about to come to an end, HBO's presenting us with more Game of Thrones alcohol collections, including Johnnie "White" Walker and a collection of eight bottles of single malt scotch whiskey that represent each House and the Night's Watch. In this blog post, Hollywood Branded shares the three most successful Game of Thrones alcohol brand partnerships perfect for your new year celebrations.
Read more here!
Case Study: Kendall Jenner's Tequila Brand, 818
Model and reality TV star, Kendall Jenner, recently announced that she is launching her own tequila brand named after her home neighborhood’s area code, 818. The liquor brand has yet to launch, however it has already been picking up a lot of controversy and causing a lot of excitement.
Jenner isn’t the only celebrity who has recently taken her own venture into the business world, in fact; this is a trend many celebrities are following this year. Why are celebrities starting their own companies and how can you take advantage of it? In this blog, Hollywood Branded will talk about the model’s tequila brand, the cleverness of their early marketing, the future of celebrity brands, and how you can take advantage of them.
Read more here!
Want More?
Have an alcohol brand that you want to market like Kendall Jenner's 818? A Hollywood face can help with that! Check out some of our blogs on celebrity partnerships in order to learn how to leverage these figures for your brand.
- HB Round-Up: Celebrity Partnerships
- Influencer And Celebrity Endorsements 101
- Top 10 Celebrity Endorsements
- Branded Celebrity Partnerships And Mistakes To Avoid
- The Most Effective Celebrity Endorsements For Superbowl 2020
Celebrities aren't the only way to help boost-up your brand! Social media can, too. In today's digital age, this tool is important! Check out our webinar below to learn more!
