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HB Round-Up: Product Placement

Posted by Alexa Mancilla on February 15, 2021 at 7:30 AM

Product Placement Is The New Commercial

In case you don't know, product placement is a huge aspect of Hollywood Branded's success. While consumers may not give a whole lot of thought to it in the moment, product placement is vital in getting products in front of millions of eyes, for a very cheap price. 

Product placement is the cause of success for a myriad of brands. And, if you're anything like us, you can't help but keep a careful eye out for every instance of product placement in pop culture! In this blog, Hollywood Branded recaps some of our favorite blogs on product placement. 


HB ROUND-UP_PRODUCT PLACEMENT


James Bond Product Placement: The Definitive Timeline Of Brands In Bond

Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.

Read more here. 

James Bond product placement: a timeline of brands in Bond


How To #29: How Much Does Product Placement Cost

The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost.  And quite frankly, that's a hard question to give an instant answer to. It is not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C.  And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.

And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline.  But I'm willing to give it a shot! In this blog, Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.

Read more here. 

how much does product placement cost brands?

Hot In Hollywood Hollywood Branded eNewsletter


Case Study: Product Placement In 5 Music Videos [Infographic]

Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win? In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.

Read more here.

music videos with product placement


Transformers Product Placement History [Infographic]

Michael Bay’s hugely successful Transformers movie franchise currently consists of seven movies, released over the span of ten years.  Since 2017, the studio has been releasing a new movie in the blockbuster action series will every year, including this past December's Bumblebee and soon there will be a Netflix show!

One of the main characteristics of the franchise is product placement, that brands round the world vie to be chosen for - often at high price tags. In this blog post we provide a detailed infographic and glimpse into the history Transformers and what brands have made it onto the big screen.

Read more here.

product placement infographic - free download

the transformers franchise product placement history


[Infographic] The Crazy Product Placement World of Wayne's World

When people talk to our agency about the origins of product placement, they often say to us "oh, E.T. and Reese's Pieces!" or "Top Gun and Rayban" - and while those two are certainly some of the most easily memorable and impactful product placements from the 1980's, there is one man who took it a step further.  And that man is... Austin Powers - we mean Mike Myers.

Mike Myer's films have, in almost all instances, taken product placement to an entirely new level.  And that goes back to his first big hit.  In this blog post Hollywood Branded looks at how Wayne's World made history with some of the most over-the-top product placements ever shown - and still remembered today.

Read more here.

the crazy product placement world of Wayne's World


So, What's Next For Product Placement? 

Product placement, like everything in the entertainment industry, is always changing and adapting. We're always trying to stay on top of the new trends in marketing, and we always want to share it with you! Take a look at some of our other blogs related to product placement below to stay in the know. 

While product placement is oftentimes the cheapest option in entertainment marketing, there are still some costs that you should be aware of. Download our pricing guide to learn all about the costs that may sneak up on you and what you need to know when starting your own product placement venture! 

download agency pricing guide for product placement


 

Topics: Product Placement & Branded Content, In Action