The Brand-Production Connection
Have you ever considered reasons why productions want to work with brands? Not every brand is the right brand for product placement. Why? Well because the brand needs to have something to offer to the production to make it worth their while.
And any brand, in almost any category, is capable of making a production absolutely want to work with you. It just can take some insider knowledge to make it happen
In this blog, Hollywood Branded provides three reasons why productions use product placement. See if you can spot the theme!