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    High TV Consumption Results In Traditional Advertising Alternatives

    Posted by Justin Holvey on July 3, 2018 at 12:47 PM

    Product Placement, The Ad Alternative To Keep In Mind

    The average American watches 4 hours of TV every day.  For brands who do traditional advertising, TV ad buys are still a solid option.  And while that still is a strategy that should be kept in a brand's marketing arsenal, that alone isn't going to cut it any longer as it is just too easy to skip those ads.

    Brands who embrace alternative options such as product placement to become part of the content and storyline win as they aren't able to be ad skipped or fast forwarded. And there is a plethora of options for every brand now, as TV networks are very niche focused content, to help guarantee their own audiences.    In this blog, Hollywood Branded looks at how today's high TV consumption results in traditional advertising alternatives like product placement.



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    Topics: Product Placement & Branded Content

    How Hollywood Celebrities Are Used For Global Endorsements

    Posted by Stacy Jones on July 2, 2018 at 10:30 AM

    The Global Hollywood Celebrity Phenomena

    You know a celebrity has made it to the top if they are well known in Los Angeles or New York.  But these Hollywood celebrities aren’t just famous in the United States – they are recognizable to a massive scale around the world.  And in fact, many of these celebrities make a lot of money endorsing an international brand that targets both the US and foreign audience.

    Celebrities who are known globally range from A-listers to reality TV stars in such shows as X Factor, Big Brother, or Master Chef. They also include social influencers, individual personalities who have made names for themselves on social media sharing sites such as Instagram and YouTube. In this blog, Hollywood Branded looks at how international countries view the Hollywood celebrity and shares some of the top brand celebrity endorsements around the world. 



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    Topics: Celebrity Initiative

    How We Create Team Motivation For Employees And Interns

    Posted by Chelsea Collins on June 29, 2018 at 8:33 AM

    A Look Behind Our Curtain

    Every company strives for employee comradery. It doesn’t matter what industry you’re in, a positive work environment ultimately breeds better quality of work. Here at Hollywood Branded, we take this cohesiveness very seriously. In fact, when interviewing with us, after an initial one on one interview, we bring potential employees in again for a group interview with the team where we all determine whether or not this person will vibe with the group.

    Once you’re here, that dedication to teamwork doesn’t stop, and it’s this mindset that motivated us to start what we call the ‘Thank You Box.’ In this blog, Hollywood Branded offers insight on how we create team motivation for employees and interns using a method we use to motivate and show appreciation for each other, culminating in a more positive and productive work environment. 



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    Topics: Business Advice

    How Nostalgic Films Help Brands Connect With Consumers

    Posted by Bree Bregman on June 28, 2018 at 1:53 PM

    Turn the Past Into Profits For Your Company

    Most of us didn’t grow up on purpose, but while we were busy earning college degrees, developing relationships and building our careers, we somehow arrived at ‘adulthood’ whether or not we wanted to. There are undeniable perks that come with not being a child; you can stay awake as long as you’d like, spend your money as you wish, and enjoy a glass of wine at the end of the day. Still, we find ourselves reminiscing about carefree summer days spent by the pool.

    And being able to be taken back to these past moments and memories in our lives is a gift from Hollywood. Hollywood loves revisiting the past through favorite movie sequels, and when it does, brands can jump on board all the hoopla by becoming part of the content, or leveraging the allure of the film in their own marketing efforts. In this blog, Hollywood Branded uncovers how nostalgic films help brands connect with consumers and increase sales from highly anticipated sequels, reboots and spinoffs.



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    Topics: Product Placement & Branded Content

    5 Reasons Why Celebrity Controversy Doesn't Always Damage The Brand

    Posted by Luis Vargas on June 26, 2018 at 1:11 PM

    How To Spin The Negative Into A Positive When Things Go Awry

    There has been a major shift in the last decade where words and sentiments that would have previously been safeguarded and never spoken to media outlets are now shared freely.  Technology is to thank for that, as social media allows one's instant thoughts to be broadcast around the world in less time than it takes to type out that opinion and use social media as a loudspeaker.  Which for most of us is not a giant concern, as there are not so many watching our social stream like a hawk.  And people feel protected to say what they feel behind the near anonymity of social media.

    But for brands, celebrities and those larger than life influencers, it's a whole new world where being vocal about one's beliefs can cause the absolute perfect storm of a PR nightmare.  And how one deals' with the aftermath is what controls the consequences that are felt, which are surprisingly often not overly damaging.  In this blog, Hollywood Branded discusses five of the reasons why celebrity controversy is not always damaging to their brand, or those associated with it.  



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    Topics: Celebrity Initiative

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