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    Case Study On How Movie Product Placement Sells A Brand

    Posted by Jessica Moore on February 18, 2019 at 11:07 AM

    Chevrolet's Transformation Through Brand Integration

    As the fifth installment of the widely popular Transformers franchise hit theaters June 2017, fans and dealerships alike became enthralled not just for the movie, but also for Camaro sales. If you took a walk down any dealership lane with a child, they’d be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grew among those with a drivers license.

    But how did a muscle car gain such incredible popularity that it’s become a household name?  And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro?  In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.



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    Topics: Strategic Partnerships

    Movies Are A Brand Markter's Best Friend - Box Office Is Growing

    Posted by Mohamad Awadallah on February 15, 2019 at 11:00 AM

    More Opportunities To Get High Brand Engagement

    What could be better than going out and catching the sequel of your favorite film in the Dolby 3-D experience while relaxing in a reclining chair? As you're munching on some warm, buttery popcorn then proceed to wash it down with your crimson red AMC cup filled with Coca-Cola; pure bliss. The average American goes to their local movie theater at least five times a year and the box office results show it. In just over ten months, the box office generated ten billion dollars in revenue during this year alone. 

    And here's the thing - movies offer a phenomenal platform for brands to advertise in.  There is product placement in the content, and co-branded advertising in the theater as well.  All to the enjoyment of the millions who watch. In this blog, Hollywood Branded discusses the power of movies proven by box office success,  and how brands can leverage movies for strategic partnerships.



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    Topics: Product Placement & Branded Content

    New Ad Buy: Pause Ads In SVOD Content

    Posted by Tyra Dumont on February 14, 2019 at 8:58 AM

    Life Is But A Stream

    Are you a binge watcher? Who doesn’t want to keep watching their favorite TV series long into the night over a two day period and never go to sleep. Today, binge watching is the current trend and streaming video on demand (SVOD) shows no signs of diminishing.

    And you have to admit, it is really nice not having ads play in the middle of an intense episode. However, there are times when you need a pause break (ahem restroom? rehydration? snack time?) and streaming services are going to learn to take advantage of that. And that lead to the latest development in streaming advertsing: pause ads. In this blog, Hollywood Branded discusses pause ads in SVOD content and what brands need to know about the future of advertising in streaming content.



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    Topics: Digital Marketing, Product Placement & Branded Content

    How To Leverage PR And Secure Free Publicity

    Posted by Greg Smith on February 13, 2019 at 11:00 AM

    From Print To Clicks

    Publicists will always tell you, "it's not who you know, it's who knows you." This saying continues to be true for all brands regardless of the industry but one of the most important things to understand about public relations is that it is not an overnight success.

    In fact, our CEO Stacy Jones, recently sat down with Heather Burgett who has been working as a publicist for over twenty years to discuss some of the biggest misconceptions of a successful PR campaign. In this blog post, Hollywood Branded shares insights on public relations and how to secure free publicity from PR STAR's founder, Heather Burgett's experience and expertise.



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    Topics: Public Relations, Podcast Interviews

    How Entertainment Is A Growing Market For Branded Content Media Advertisers

    Posted by Dumisa Moyo on February 12, 2019 at 11:00 AM

    Product Placement Opportunities In Your Consumers Favored Media Content

    Many moons ago, branded content popped onto the scene with the quest to revitalize collaboration between editorial and advertising.  This has led to both traditional and digital publishers launching full-service content studios including the New York Times’ T Brand Studios, Refiner29’s Brand Experiences, and CNN’s Courageous Studios.

    This move has installed attention-grabbing content that seeks awards and praise from all. The overall idea is that brand marketers looking for more creative flexibility, total message control, and cheaper pricing will be arriving at these content studios’ front doors. And the media outlets are banking on brands interest in being able to provide quickly consumable content versus boring old ads. In this blog, Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.  



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    Topics: Product Placement & Branded Content