The Jet Ski Everyone Is Talking About
In 2014, the biggest brand moment of The Oscars was Samsung's shining moment in Ellen DeGeneres hand when she broke the internet with the largest followed social post ever - at that time. That same year, Lupita Nyong'o helped sell out overnight Clarins' HydraQuench Moisture Replenishing Lip Balm when she shared what was inside her purse. And then Starline tours in 2017 had a headline role when a tour bus stopped at the show for a brand appearance (which we bet had many sign up for a tour again this year on Oscars night just in case it was repeated.)
And this year? The big winner is Kawasaki's Jet Ski, which took the Oscars by storm in its game showesque front and center and tongue in check prime time product placement that was seen around the world. Despite that the 90th Academy Awards averaged only 24.4 million viewers, with only 8.2 million adults 18 to 49 tuning in - resulting in the lowest viewership, ever with a 24% drop in audience. In this blog, Hollywood Branded shares a look at 2018 Oscar brand moments, including Kawasaki's Jet Ski, Days Inn's cameo role, and some sugary candy treats.