Why Product Placement In Content Works
The big buzz words in marketing today are driven by two facets of pop culture: influencer marketing and content marketing. And having your brand become embedded and partnered with that content that either influencers are generating, production companies are creating or that which your brand creates itself are the sure-fire ways to get noticed. The problem with producing your own content, is that you as a brand also have to figure out how to distribute that content once it’s been created. And that isn’t so easy.
That’s why so many brands are partnering with influencers, TV shows, feature films, music videos, video games or events that offer turnkey capabilities. Those third parties build a storyline around your brand, and they bring the audience as well. And what is so great is that branded content partnerships work with any targeted age range, be that Gen Z, Millennials, Gen Xers or Baby Boomers and beyond. Product placement works – and it has impacted thousands of brands across dozens of categorize over the years. And when you add in messaging and provide a deeper look inside the brand? It can make your sales soar. In this blog, Hollywood Branded shares 18 ways tech brands can leverage branded content and product placement to increase brand awareness and sales.