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Topics: Marketing Best Practices
Modernizing Your Brand Can Yield To Major Sales And Awareness Changes
Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity. One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.
With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.
Product Lines Are Coming
When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.
When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions.
The Benefits Of Product Placement Don't End After Airing
Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie. That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.
However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.