The Reasons To Name A Celebrity An Officer
There has been a trend in recent years to try to have celebrities become more than just a face of a brand campaign, by naming them Chief Officers of companies. Why? Well for two primary reason. The first is that the press loves it. It is a media stunt and it sounds like a big deal to have a celebrity now in a titled position at a Top Fortune 500 (or other) company. And the second reason is that brand loves it, as it makes them believe that their celebrity partnership will be more supported by that celebrity, and more authentic. Basically, that the celebrity has more stake in the partnership in helping the brand grow. Without giving away the company in the process.
And it seems to work - at least for the short term. In this blog, Hollywood Branded shares six brands and their talent partnerships where brands naming a celebrity as chief officer has occurred.