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    Brand Differentiation, Inbound Marketing And Mistakes To Avoid

    Posted by Greg Smith on December 20, 2018 at 11:52 AM

    How Brands Set Themselves Apart And Inbound Marketing

    In marketing and advertising, distinguishing your brand from others is perhaps one of the most important tasks at hand. It doesn't matter how great the product or service you offer is if it doesn't have a quality that sets it apart from competitors.

    The personality and the drive behind it appeal so strongly to consumers that it's imperative for your brand to identify the best way to make it stand out. In this blog post, Hollywood Branded shares insights on brand differentiation and inbound marketing from the expertise and experience of Hult Marketing's Jim Flynn.



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    Topics: Podcast Interviews, Inbound Marketing, Digital Marketing, Creative Content

    Using Technology You Have To Increase Sales: RFID Strategies Part II

    Posted by Dumisa Moyo on December 18, 2018 at 7:17 AM

    Tuning In To Innovative Marketing

    As we look at the ways technology effects commerce and marketing, we always expect to see advancements from the latest and greatest to steer the way toward innovative brand marketing. But what if we haven't been utilizing older technology to its fullest? 

    This has proven to be exactly the case with Radio Frequency Identification Marketing (RFID)! Brands are becoming increasingly aware of its potential and that there are many ways for RFID to be implemented into your next marketing campaign. In this blog post, Hollywood Branded examines and discuss 3 examples of using older technology to market effectively today with RFID.



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    Topics: Retail Marketing

    4 Trends For Influencer Marketing In 2019

    Posted by AJ Henry on December 17, 2018 at 9:51 AM

    The Opportunity For Brands

    Influencer marketing has continued to grow exponentially in the last year. In just two years, this strategy has actually grown four times its size -- making it no longer just an exciting marketing tactic, but an essential marketing tactic for several companies’ marketing budgets.

    And, this growth trend shows no signs of slowing down any time soon, especially not in 2019. In this blog, Hollywood Branded explores four (4) influencer marketing trends that brand marketers should pay attention to in 2019.



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    Topics: Social Influencers

    5 Holiday Marketing Ideas For This Season

    Posted by Dumisa Moyo on December 14, 2018 at 10:00 AM

    Gain Consumers Through Targeted Marketing

    Ah, tis the season to be jolly. Tis also the season to engage and connect with consumers in a Yuletide way. Whether 2018 has proven to be a particularly difficult year to spread your brand’s message or not, the holiday season presents a period of redemption for marketers! 

    As the holidays are one of the most important times of the year to increase sales, it's important to make sure you're ready to utilize the most effective avenues possible in marketing your brand. In this blog, Hollywood Branded will discuss 5 effective holiday marketing ideas to make the most out of this holiday season.



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    Topics: Digital Marketing, Creative Content

    Creating Your Podcast And Mistakes To Avoid

    Posted by Greg Smith on December 12, 2018 at 11:30 AM

    Stephen Woessner And Pioneering The World of Podcasts

    Starting a podcast is a real undertaking in today's world of streaming content. What was once a primarily DIY operation has become a full industry with advertising opportunities just like film, television and (its predecessor) radio.

    Our CEO at Hollywood Branded, Stacy Jones, recently sat down with the author of Profitable Podcasting, Stephen Woessner, to discuss his knowledge of exactly how a company can get started podcasting, and the advice he has for brands and agencies who are interested in leveraging this marketing practice. In this blog post, Hollywood Branded examines the best marketing practices for creating your podcast and mistakes to avoid from Stephen Woessner's experience.



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    Topics: Podcast Interviews

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