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    7 Ways To Work With Celebrity Influencers

    Posted by Stacy Jones on September 10, 2018 at 12:37 PM


    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded on this podcast. Learn from her 20 years of experience as she shares top notched advice on the best marketing practices for brands. She will also walk you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones discusses seven steps of how to partner with celebrity brand ambassadors using their social media platforms to bring more awareness to your brand - and shares an infographic for easy reference.



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    Topics: Marketing Best Practices, Celebrity Initiative

    Podcast EP 25: 9 Reasons Why Programmatic Won't Work For Product Placement

    Posted by Stacy Jones on September 6, 2018 at 10:38 AM

    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20+ years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses 9 downsides of programmatic advertising and media buying for product placement, and why it just doesn't work.



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    Topics: Marketing Best Practices

    Case Study: What Brands Can Learn From Creating A New Brand Identity

    Posted by Dumisa Moyo on September 5, 2018 at 8:36 AM

    Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

    Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

    With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  



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    Topics: Event Activations, Digital Marketing, Inbound Marketing

    How Three Brands Partnered With Film And TV To Produce New Co-Branded Product Lines

    Posted by Dumisa Moyo on September 4, 2018 at 12:55 PM

    Product Lines Are Coming

    When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.    

    When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching  products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions. 



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

    Posted by Stacy Jones on September 3, 2018 at 10:19 AM

    The Benefits Of Product Placement Don't End After Airing

    Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

    However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.



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    Topics: Social Media Strategy, Marketing Best Practices, Product Placement & Branded Content

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