These Athletes Don't Want Dairy Milk
In a new advertising campaign, vegan athletes across all types of sports have been brought together in a public service announcement TV :30 commercial and print campaign to state they do not consume dairy. Debuted during the Winter Olympics, the campaign is part of the "Switch4Good" movement which was created to respond to claims made by the dairy industry about the benefits of milk.
Directed by Louie Psihoyos, who won an Oscar for Best Documentary with The Cove, the commercial brings together six former Olympic athletes who discuss why they have switched from dairy (and all meat products to a vegan lifestyle), the benefits of having done so, and the impact on their lives. In this blog, Hollywood Branded looks at the Olympic athlete endorsement campaign supporting SwitchForGood's anti-dairy public service announcements.