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History Is Made From One Feature Film
When people talk to our agency about the origins of product placement, they often say to us "oh, E.T. and Reese's Pieces!" or "Top Gun and Rayban" - and while those two are certainly some of the most easily memorable and impactful product placements from the 1980's, there is one man who took it a step further. And that man is... Austin Powers - we mean Mike Myers.
Mike Myer's films have, in almost all instances, taken product placement to an entirely new level. And that goes back to his first big hit. In this blog post Hollywood Branded looks at how Wayne's World made history with some of the most over-the-top product placements ever shown - and still remembered today.
Achieving The Impossible
Second only to Excel sheets, Engagement is a foundational concept in marketing that involves moving the hearts and minds of your target audience. Since the advent of online advertising, clicks have been viewed as proxies for the traditional notion of engagement. However, in many cases, these click-based forms of engagement do not align with the desired business outcomes of your content.
The dual meanings of engagement in traditional marketing and online advertising have been challenging for many marketers. In this blog, Hollywood Branded explains how to use engagement metrics to achieve business success through Facebook.
Topics: Social Media Strategy
Increasing Sales & Productivity
Every brand wants to increase sales and productivity and that's probably what brought you to this blog in the first place. But so often it's easy to miss the forest for the trees in this quest to improve revenue.
How then does a band improve their sales strategies? In this blog post, Hollywood Branded examines how to develop effective sales strategies from the experience and expertise of Anthony Kirby from the podcast #DifferenceMaker.
Disney Is Ready For Battle
Disney announced they are having their own streaming service and the crowd . went . wild! And it now has been revealed that the name of this SVOD (streaming video on demand) service is called Disney Plus.
Just when we thought Netflix was taking over the world…Disney plans their attack! You can sense a battle is upon us... Not only is Disney creating Disney Plus, but they are also putting more money into Hulu to produce and expand that platform's original content, while removing licensing rights to Netflix to carry streaming on Marvel/Disney owned content. In this blog, Hollywood Branded will discuss the new Disney streaming service Disney Plus, what Disney brands it will host content for and how product placement can be applied by brand managers.
Identifying The Right Agency
In a perfect world, we would all love it if it were possible to solve every problem your brand was hit with was one that you could perfectly handle on your own. Realistically though, you will face curve balls that will require help from an agency.
Brands will often turn to agencies (like ours) to help them with a multitude of issues like securing deals, improve procedures, solving problems and adapt new methods. But often, the relationship with the brand and agency may sour and end before the reason the agency was brought is fully resolved. In this blog post, Hollywood Branded examines how to hire the best agency from the experience and expertise of North Side Metrics' Dave Rohrer.