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    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

    Our Influencer Survey Shows Interesting Trends Brands Need To Know About

    Posted by Adam Halpin on August 30, 2018 at 8:31 AM

    The Continual Growth Of influencer Marketing

    As Influencer Marketing continues to grow, it will of course continue to evolve, influenced by new technology and trends. The relationship between brands and influencers will also adapt as the years go by, with brands increasing their interaction with influencers as an efficient source for driving brand awareness. 

    And that means that the number of people evolving into influencers and interested in ways to monetize their time and effort is also only going to grow, making the influencer marketing landscape bigger than ever before. In this blog, HollywoodBranded takes a look at the recent trends in influencer marketing trends brands need to know about, and what it means when developing a marketing strategy.



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    Topics: Social Influencers

    Brand Partnership with Travel Influencers

    Posted by Bree Bregman on August 29, 2018 at 4:42 PM

    Opening The Doors To An Escape From Reality

    In today’s digital era, many adults have shifted away from ‘traditional’ careers, deciding instead to tap into more creative outlets in order to make a living. From live-streaming video games to vlogging about veganism, creators are finding that making money doesn’t require anything more than an idea and a camera.

    Watching someone else skydive in New Zealand or explore the cuisine in Japan allows us to leave our worries behind and experience something new, even if just for a few moments. Unlike other social media influencers comfortably nested in niche markets, such as beauty vloggers with a mostly younger, female audience, or gamers with a very male-dominated audience, travel vloggers appeal to anyone. And that has opened the door to a very specific type of influencer, the travel influencer. In this blog, Hollywood Branded will explore which brands and top travel influencers are partnering together, and why these partnerships work to drive awareness for travel related brands and beyond.



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    Topics: Social Influencers, Digital Marketing, Product Placement & Branded Content

    Facebook Uses Augmented Reality In New Advertisements

    Posted by AJ Henry on August 28, 2018 at 1:35 PM
     

    Imagine Trying Clothes On Over The Internet 

    Ahhh online shopping. Don’t we all love it? The ability to just sit in the comfort of your own home, or maybe even sneak a few minutes away from work to look for that new sweater that you’ve been desperately waiting to wear once the weather cools off a bit? This. This is the epitome of lazy consumerism.

    No longer are we forced to get up out of our pajamas just to go grab those sunglasses that we need for next week’s lake trip with the boys and girls. It can now all be done with the touch of a button. But, the one thing that all online shoppers stress over is this one daunting question..."will this look good on me?!" There’s nothing more annoying than ordering that brand new sweater expecting to look like Ryan Gosling in Crazy, Stupid Love then it coming and realizing you actually look like Tom Hanks from Cast Away. Say no more! Once again, Facebook saves the day. In this blog, Hollywood Branded explores how Facebook uses augmented reality in new advertisements to help users try items on before purchasing. 



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    Topics: Social Influencers

    B2B Product Placement Marketing Case Study: FLIR And Rampage

    Posted by Chelsea Collins on August 24, 2018 at 12:30 PM

    Using Popular Films To Engage With Business Buyer Decision Makers

    When you’re dealing with a military action movie starring The Rock, there is no cutting corners when it comes to getting the best and most accurate military-grade equipment. And lucky for the filmmakers, we know just where to get it! Hollywood Branded’s client, FLIR is the leading provider of thermal military camera equipment and now also a co-star in one of Warner Brothers’ biggest hits of 2018, Rampage.  

    And it makes sense for FLIR to partner with a massive blockbuster film starring one of the top action film heroes of today because their core business buyers are just people too - who in their downtime, are at home or in the theater tuning in to TV and film with their families. So for FLIR, having that reinforced, pure branding moment might just impact a future purchase.  In this blog post, Hollywood Branded shares this B2B product placement marketing case study and behind the scenes look into how FLIR changed the game for the filmmakers of this movie, providing invaluable equipment in exchange for brand exposure.



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    Topics: Product Placement & Branded Content

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