final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    Why Your Brand Needs Video Content To Dominate Influencer Marketing

    Posted by AJ Henry on October 4, 2018 at 8:12 AM

    Ohh Influencer Marketing (The Secret To Making It Work)

    Nowadays, influencer marketing is at the forefront of any brand marketers mind. What started out as a rare and highly unstructured marketing strategy, has now budded into one of the most popular strategies used by brands of all sizes. Anything from local mom and pop sandwich spots to huge multinational companies like Coca-Cola are using influencers to drive awareness and sales for their brand.

    Just like any other strategy, in order to remain effective, influencer marketing has had to evolve in its approach. Static content like photos and blog posts used to be effective, and in some cases still is, but there’s a beast that is taking the internet by storm… video. In this blog, Hollywood Branded explains why your brand needs video content to dominate influencer marketing, increase engagement and stand out from your competition.



    Read More

    Topics: Social Influencers

    Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

    Posted by Stacy Jones on October 3, 2018 at 1:26 PM

    Did They Actually Like My Pic!?

    So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

    In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job. In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 



    Read More

    Topics: Celebrity Initiative, Social Media Strategy

    Streaming Service Reduces Ads In Favor Of Branded Content

    Posted by Greg Smith on October 2, 2018 at 12:03 PM

    Hulu Drops Advertising In Favor of Brand Integration

    Perhaps the biggest change in the way we engage with media is the ability to stream video content, shifting away from the traditional television. Keeping up with the change in the medium, commercial ad breaks have become increasingly shorter- with ads decreasing from segments of 30 seconds to only 18 or sometimes even shorter.

    It's clear that viewers are less interested with watching commercials than ever. How then will marketers continue to reap the benefits of one of the most expensive outlets of advertising? In this blog post, Hollywood Branded examines the changing landscape of television advertising, focusing on the new direction Hulu announced, as the streaming service will be reducing traditional ad breaks in favor of branded content.  



    Read More

    Topics: Product Placement & Branded Content

    Why Organic Product Placement Increases Brand Sales

    Posted by Stacy Jones on October 1, 2018 at 9:13 AM

    Why Is Organic Product Placement Better?

    Our team loves data, research and stats - and when we can't find answers to questions our clients and potential clients ask, we'll take it to the next level and run a survey ourselves.  One of the questions we are asked the most about is what case studies we have - literal proof is in the pudding that product placement works.

    And one of the survey factoids that has continuously been brought to light is that the majority of consumers far prefer branded content to more traditional forms of advertising.  That's not to say that all ads are not good advertising tools - but ads that haven't been crafted to be stories to themselves aren't typically as well received as product placement organically embedded into the content that viewers enjoy.  Basically, people aren't that interested in being clunked over the head by brands trying to shout their messaging from the roof tops.  Imagine that.  In our blog, Hollywood Branded shares our infographic on organic product placement, stats from our product placement survey, and provides detail to the types of product placement available for brand partnerships.



    Read More

    Topics: Survey Statistics, Product Placement & Branded Content

    4 Ways Brands Use Podcast Advertising To Drive Sales

    Posted by Greg Smith on September 28, 2018 at 4:44 PM

    Advertising And Product Placement In Podcasts

    For a long time, common questions you'd hear people ask in passing conversation have typically included TV, music and movies. And now a new conversation starter has firmly placed itself in the ring: what podcasts do you listen to? Since the NPR podcast, Serial, took the world by storm in 2014, podcasts have become one of the most popular forms of entertainment and news media.

    As the market for podcasts has expanded, so has the ability for advertisers and podcasters to collaborate and effectively support each other. In this blog, Hollywood Branded examines 4 ways brands use podcast advertising to drive sales, and discusses the benefits of marketing through the medium of podcasts.



    Read More

    Topics: Product Placement & Branded Content

    Download The Pricing Guide
    New Call-to-action
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog