The Celebrity Impact For Brands
Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?
But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown. There are absolutely ways you can protect yourself. In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe.