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    The Celebrity Athlete As An Endorser: High Reward Low Risk

    Posted by Stacy Jones on June 5, 2015 at 8:20 AM

     


    Pursuing An Athlete

    For brands, pursuing a professional athlete as a celebrity endorser is an appealing venture for many reasons. Sports in general appeal to a very large and diverse audience, primarily comprised of a male demographic brands yearn to engage with. Not only is the reach significant and pervasive amongst various demographics, but sports fans are also extremely passionate and often have strong emotional ties to their preferred sports teams and favorite players.  We take a look at why so many brands have chosen to capitalize on celebrity athlete endorsements.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Inflight Safety Videos: A New Opportunity for Entertainment Marketing

    Posted by Stacy Jones on June 3, 2015 at 9:00 AM

    An Unexpected Form Of Entertainment

    If you're like most travelers, you've probably conditioned your brain for years to fall asleep during the monotonous safety announcements right before takeoff. You know to fasten your own safety mask first, and that your seat cushion doubles as a flotation aid. 

    Recently, however, Delta Airlines released a video that exemplifies an emerging trend: entertaining inflight safety videos. These wacky, comical, and even musical displays of safety instruction are going viral, even changing people's flight preferences, and thus display a perfect new world of opportunity for entertainment marketing.



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    Topics: Celebrity Initiative

    What Summer 2015 Shows Are The Hollywood Branded Team Excited To See?

    Posted by Stacy Jones on June 1, 2015 at 7:00 AM

    The Hollywood Branded Team Discusses The Summer Shows They're Eagerly Looking Forward To

    Summer is almost upon us, which means one of many things for the Hollywood Branded team, an onslaught of summer shows to obsess over!  A few from our team took some time out of their busy schedule to share what we're most looking forward to this summer, and why summer 2015 shows are set to be the best yet! Will you agree with our choices?



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    Topics: Behind-The-Sign Of Hollywood

    The Top 10 Most Likeable Celebrity Endorsers

    Posted by Stacy Jones on June 1, 2015 at 6:37 AM

     


    Winning The Hearts Of Consumers

    Not surprisingly, one of the keys to any persuasive campaign is a likeable person delivering the message. Whether it be due to cheerful disposition, friendliness, or relatability, this likeability factor can have a huge impact on the effectiveness of celebrity endorsement deals. Representatives at Nielsen have done their research to determine the 10 most likeable celebrity endorsers, and we have broken them down below.



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    Topics: Celebrity Initiative

    A Look Behind the Sign At the Women in Film Crystal Lucy Awards

    Posted by Stacy Jones on May 30, 2015 at 10:48 AM

    A Hollywood Insider Event

    Every week it seems in Hollywood there is another event.  Some are extremely glamorous, and others a little more low key.  But they each have one thing in common besides being celebrity star studded. That one thing is ... they all offer smart and savvy brand marketers a phenomenal opportunity to directly engage and influence Hollywood's biggest influencers, through strategic brand partnerships. Our team takes you behind the scene of one such event, the Women in Film Crystal Lucy Awards.



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood