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    What Makes a Good Celebrity Endorsement – For a Beauty Brand

    Posted by Stacy Jones on November 24, 2014 at 1:47 AM

    The Beauty Brand And The Celebrity

    Beauty brands are no stranger to using celebrity endorsements as an entertainment marketing strategy to promote their brands. Walk into any drugstore’s cosmetic aisle and you will be greeted by a series of familiar and beautiful faces belonging to A-list celebrities from all over the globe. Creating brand and product awareness through the use of a celebrity revitalizes the brand, creates leverage for exposure and promotes the product’s appeal.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Behind the Sign Inside Hollywood: Assistant at the AFM Closing Party!

    Posted by Stacy Jones on November 20, 2014 at 1:30 AM

    The AFM Closing Party

    My name is Rachel Stewart and I’m new to the Hollywood Branded team. I started as CEO Stacy Jones’ assistant in early November, and I couldn’t be happier to be a part of the team and the celebrity network! Last Wednesday night I had the pleasure of attending the AFM Closing Party at the W Hotel with seasoned brand agent Shannon Moore.

    We arrived at the W Hotel after a treacherous half an hour looking for parking in the Hollywood and Vine area. We circled the different lots several times before eventually deciding on a structure only blocks away from the venue. After a pleasant walk over to the hotel we arrived at the American Film Market Closing Party.

     



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    Topics: Behind-The-Sign Of Hollywood, Event Activations

    What Makes a Good Celebrity Endorsement – For A Retail Store?

    Posted by Stacy Jones on November 14, 2014 at 3:49 AM

    Celebrity Endorsements Boost Fashion Brand Awareness

    Fashion retail store brands often spend a substantial percentage of their marketing budgets on celebrity endorsement of their brand. Why? Because fashion advertising and celebrity base marketing results in huge awareness and revenue gains.

    A case in point, Old Navy is no stranger to incorporating celebrity endorsement into their marketing efforts. In years passed, the cast of the original 90210 shows, Melissa McCarthy and a Kim Kardashian look-alike has been featured in a variety of campaigns. Their current spokeswoman, Amy Poehler appears to be their most successful celebrity endorser to date, with a year-long strategic campaign that's not only entertaining, but has also become an internet marketing sensation. As reported by Marketwatch.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    What Makes a Good Celebrity Endorsement Ad – For Air Miles?

    Posted by Stacy Jones on November 7, 2014 at 1:10 AM
    Capital One Chose Jennifer Garner 

    Brands of all categories benefit from the recognition and popularity products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements the brand?

    Capital One recently signed Jennifer Garner as their spokeswoman for their Capital One Venture Air Miles credit card, after ending their long-term partnership with Alec Baldwin.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Comedians and Matthew McConaughey Help Increase Sales for Lincoln

    Posted by Stacy Jones on October 30, 2014 at 2:45 AM

    Matthew McConaughey Has Created A Lasting Impression In His New Lincoln Ads

    Since the commercial’s premiere, Lincoln’s 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and heled increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and is now the pitchman, for the car company Lincoln Motors.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

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