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    Facing The New Paradigm In Music Marketing In 2014

    Posted by Stacy Jones on April 3, 2014 at 3:46 AM

    Unconventional Album Releases

    As Rolling Stone Magazine put it, 2013 was “The Year of the Album-Release Stunt,” and we can certainly expect 2014 to continue the trend of promotional hooplas and odd partnerships surrounding mainstream album releases.

    2013 was the breakthrough year for promotional stunts that generated more publicity around the marketing tactics used to launch the LP than the actual album itself.

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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships

    Mobile Activity Is Integral To The Movie-Going Experience

    Posted by Stacy Jones on March 21, 2014 at 2:15 AM

    The Movie-Going Experience

    The movie theater necessities: Popcorn, a large soda, Red Vines, maybe some nachos if you’re really hungry… and apparently, your smartphone.

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    Topics: Social Media Strategy

    Millennials Are Multi-tasking And Constantly Consuming Media

    Posted by Stacy Jones on March 14, 2014 at 4:37 AM

    The Defining Statistic

    According to a new study conducted by Statista, the Millennial generation is consuming media at a rate of as many as 18 hours a day.  The majority of that time is comprised of browsing the Internet, with Social Networking at a close second.

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    Topics: Social Media Strategy

    Celebrity Endorser News: Shakira, Lebron James

    Posted by Stacy Jones on March 13, 2014 at 11:21 AM

    Going Global

    Dannon’s Activia, whose brand face has long been that of Jamie Lee Curtis, is now taking on a global campaign headed by Colombian-born, international music sensation Shakira.

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    Topics: Celebrity Initiative, Strategic Partnerships

    Lupita's Lip Balm Sales Prove The Power Of Awards Season

    Posted by Stacy Jones on March 12, 2014 at 7:00 AM

    Rise To Fame

    The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.

    Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight. Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion world.

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    Topics: Celebrity Initiative, Event Activations, Public Relations, Strategic Partnerships

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