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    Behind the Sign: Extra! TV Intern Set Visit

    Posted by Stacy Jones on July 9, 2014 at 4:05 AM

    An Extra!-Special Viewpoint

    Interning at Hollywood Branded has provided me with various hands-on experiences in the Hollywood/Chinese entertainment marketing industry. However, I never thought I would get to go on a set visit to see what it is actually like when hosting TV shows are being shot.

    I was invited along to the Extra! TV set visit for a wedding segment featuring or client, PassionRoses. To prepare for our set-visit, we had to come up with floristic ideas to arrange Passions to fit in the theme of a wedding. On the day of shooting, we arrived at work 7:45am to arrange 6 vases of roses and got to the location at 10:00am.



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

    Behind the Sign: Sons of Anarchy Intern Set Visit

    Posted by Stacy Jones on June 27, 2014 at 3:02 PM

    First Steps On Set

    Last week I was fortunate enough to join a set visit to Sons of Anarchy. Upon arrival we were greeted with much hospitality from the prop masters. After dropping off various products we were given a tour of the set to see where all the mayhem goes down.



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood

    Binge-Watching TV Habits Force Brand Marketers to Get Creative

    Posted by Stacy Jones on June 25, 2014 at 12:32 PM

    Addicted To Streaming Video On Demand

    With the release of the second season of Orange is the New Black, passionate fans have proven that the binge-watching TV phenomenon born of Netflix and the like is a growing addiction.



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    Topics: Event Activations, Survey Statistics

    Behind the Sign: At the 2014 Women in Film Crystal Lucy Awards

    Posted by Stacy Jones on June 13, 2014 at 3:10 PM

    Envelope, Please

    Wednesday evening at the Hyatt Regency Century City in Los Angeles, California, a grandiose ballroom of over 200 entertainment industry attendees were in awe, grounded, and inspired. Not just because of the décor; the entire room was fittingly gold, glitzy and glamorous (the PassionRoses arrangements were to die for!), and not just because of the incredible food or the delicious, adorable trays of desserts (we won’t mention how many times we went back for more).



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood

    What To Learn From The Marketing Success of 'The Fault in Our Stars'

    Posted by Stacy Jones on June 6, 2014 at 10:45 AM

    High Anticipation

    The film 'The Fault in Our Stars,' a story about two teenagers played by Shailene Woodley and Ansel Elgort who meet at a cancer support group and fall in love, has had a strong debut with late night numbers at $8.2 million. Though the film is not on a grand blockbuster scale like some other recent releases - 'X-Men,' 'Godzilla,' 'Edge of Tomorrow' - it is among the most anticipated, and is predicted to deliver big numbers by the end of the weekend. 



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Public Relations, Social Media Strategy

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