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Topics: Behind-The-Sign Of Hollywood
End Of An Era
Last week marked one of the most dramatic and anticipated television series finales with the end of the hit series Mad Men. It’s the end of an era, so we found it fitting to take a look back on the iconic AMC show centered around advertising, how it showcased product placement as a plot line, and how advertising has changed over the years.
What Qualifies As Product Placement?
Calling all brand marketers! It's no secret that product placement has been strongly prevalent in television episodes since the days of Milton Berle’s Texaco Star Theater, and even existing as far back as the 1920s. Traditional forms of product placement saw characters eating food from branded packaging, driving branded cars, and using branded cell phones. We take a look into how these brand partnerships are not only the way of the future, but the way of the now.
Scary Is Trending
With the success of the number one show The Walking Dead, which AMC has renewed for another season, it is no wonder that we’ve seen many a zombie imposter this Halloween. Inspiration for many other spooky costume ideas have come from some of the top TV shows – Breaking Bad, American Horror Story, Dexter… – all very dark in nature. We take a look at why the horror film genre is such a potential marketing opportunity for brands.
Topics: Strategic Partnerships
Some of this week's best celebrity ads feature new takes on existing campaigns. See how Jennifer Aniston continues her loyalty to Aveeno and Dax Shepard and Kristen Bell stay strong with Samsung, while Jim Parsons brings his notorious nerd role to Intel and Saturday Night Live alums revive Coneheads with "Jake From State Farm."