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    Behind The Sign: A Look Inside A TV Network Upfront

    Posted by Stacy Jones on May 29, 2015 at 7:59 AM

    The CW Upfronts
     
    Once a year, the tables are turned on advertisers when TV networks are tasked with selling them in on their product, that product being their upcoming television season. These presentations are known as the Upfronts. It is when each major TV network presents its upcoming TV season to major advertisers in the hopes of getting their advertising dollars upfront.  We are taking you on a look inside one of the TV Network upfront events this year!


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    Topics: Behind-The-Sign Of Hollywood

    Brands And The Advertising Industry: An Ode To Mad Men

    Posted by Stacy Jones on May 27, 2015 at 9:00 AM

    End Of An Era

    Last week marked one of the most dramatic and anticipated television series finales with the end of the hit series Mad Men.  It’s the end of an era, so we found it fitting to take a  look back on the iconic AMC show centered around advertising, how it showcased product placement as a plot line, and how advertising has changed over the years.



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    How Streaming Video on Demand Should Keep Brand Marketers on Their Toes

    Posted by Stacy Jones on May 22, 2015 at 12:03 PM

    What Qualifies As Product Placement?

    Calling all brand marketers! It's no secret that product placement has been strongly prevalent in television episodes since the days of Milton Berle’s Texaco Star Theater, and even existing as far back as the 1920s. Traditional forms of product placement saw characters eating food from branded packaging, driving branded cars, and using branded cell phones.  We take a look into how these brand partnerships are not only the way of the future, but the way of the now.

     



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    Topics: Strategic Partnerships, Social Media Strategy

    Why Market Around The Horror Genre: Big Crowds, Bucks & Male Reach

    Posted by Stacy Jones on May 21, 2015 at 8:09 AM

     


    Scary Is Trending

    With the success of the number one show The Walking Dead, which AMC has renewed for another season, it is no wonder that we’ve seen many a zombie imposter this Halloween. Inspiration for many other spooky costume ideas have come from some of the top TV shows – Breaking Bad, American Horror Story, Dexter… – all very dark in nature.  We take a look at why the horror film genre is such a potential marketing opportunity for brands.



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    Topics: Strategic Partnerships

    Celebrity Endorsement Ads: Samsung, Intel, State Farm, Aveeno

    Posted by Stacy Jones on May 20, 2015 at 12:00 PM
    Building On Strong Celebrity Endorsement Deals

    Some of this week's best celebrity ads feature new takes on existing campaigns. See how Jennifer Aniston continues her loyalty to Aveeno and Dax Shepard and Kristen Bell stay strong with Samsung, while Jim Parsons brings his notorious nerd role to Intel and Saturday Night Live alums revive Coneheads with "Jake From State Farm."



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    Topics: Celebrity Initiative, Strategic Partnerships