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    Our Survey Confirms Entertainment Marketing Increases Consumer Sales

    Posted by Stacy Jones on January 16, 2015 at 10:30 AM

    Why We Decided To Create A Monster Of A Survey

    When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

    But now, thanks to our survey, we have an endless amount of data to share!



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    Topics: Strategic Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    Brand Partnerships, Studios and Awards Season: Why Brands Should Care

    Posted by Stacy Jones on January 12, 2015 at 9:37 AM

    Why Brands Should Care About Films Winning In Awards Season:

    We came across a great blog by Stephen Follows about how much it costs a studio for a Hollywood Oscar campaign. The blog includes in-depth discussion on all the steps a studio takes to shoot for a win, and who the parties are who make the key decisions.    

    As our agency specializes in creating brand partnerships with these studios, and production companies, we’ve borrowed (again with a big thumbs up to Stephen's stat-rich blog) the bullet points in the article, and added in the reasoning as to why a BRAND should care about the studio’s campaign to gear up for Oscar night, and all the rest of award season. 

     



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    Topics: Strategic Partnerships, Event Activations

    Creating An Integrated Media and Entertainment Marketing Plan

    Posted by Stacy Jones on January 8, 2015 at 10:30 AM

    The Most Popular Entertainment Marketing Tactics

    Hollywood Branded Inc. conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies.

    One section of the survey identified the most popular marketing tactics used by brands and agencies.  The choices provided included Product Placement, Brand Integration, Co-Branded Entertainment Promotions (where the brand uses their retail packaging/point of sale or their media buys to also advertise the entertainment content), Event Sponsorships and Celebrity Endorsements or Seeding.  The overwhelming results reported were Product Placement and Event Sponsorship. 

    Agencies on the other hand tended to be more likely to create Brand Integration plans - likely due to the fact that this practice is closely tied to leveraged media buy plans.  Higher dollar activations are also more desirable by those collecting percentages of budget spend, which may be a key driver for some agencies.



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    Topics: Survey Statistics

    Product Placement Survey Brands Use Entertainment Marketing Strategies

    Posted by Stacy Jones on January 7, 2015 at 10:20 AM

    Entertainment Marketing Usage

    Hollywood Branded Inc. conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are, to these strategies.

    The survey questions included an exploration of how consumers feel about product placement and brand integration.  The result?  The majority of consumers feel positively towards product placement, calling it "Beneficial, Organic or Informative." 



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    Topics: Celebrity Initiative, Survey Statistics

    Entertainment Marketing & Product Placement Companies Sales Success

    Posted by Stacy Jones on January 6, 2015 at 12:30 PM

     


    Setting The Example

    Product placement and entertainment marketing in television, film and movies can contribute to a substantial sales increase for brands. So much so, that it is reported that 89% of brands currently use product placement as a part of their marketing mix. Here are product placement examples in film and how it has impacted four brands' sales.




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