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    Forget Traditional Advertising, Think Digital Media Marketing!

    Posted by Stacy Jones on December 23, 2014 at 10:00 AM

    Brands, It's Time To Re-Think Your Digital Media Marketing Strategy

    Is it time to for brands to re-think their digital media marketing strategy? With the new year quickly approaching, many brands have reported that they are increasing their digital marketing dollars to keep up with the burgeoning trend of branded content for online ads.

    Knowing that the celebrity sells well in the digital space and witnessing the growing success of digital content ads. Heineken USA’s most recent digital media ad featuring Neil Patrick Harris exceeded the brand’s initial expectations with the ad’s reach extending to 35 million users in the space of three days. 



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Survey Statistics

    Marriott Hotels are Re-Branding With Help From Content Marketing

    Posted by Stacy Jones on December 15, 2014 at 10:30 AM

    Marriott Has A Big Plan For Entertaining Content

    Marriott Hotels recently announced their plans to develop, produce, and distribute several entertainment projects – particularly honing in on content marketing. The project has been designed with the millennial market in mind, and hopes to appeal to the millennial traveler by re-branding the Marriott image and bringing it into focus with a younger market.

     



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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Social Media Strategy

    Celebrity Endorsement Deals With Rob Lowe Cable Company Campaign

    Posted by Stacy Jones on December 11, 2014 at 11:00 AM

    Rob Lowe And DIRECTV

    Home entertainment brands have long utilized celebrity spokespeople to market their services. From Time Warner Cable’s star studded Super Bowl ads featuring P. Diddy, Drake, Jimmy Fallon, and the cast of Duck Dynasty to DIRECTV’s most recent partnership with Rob Lowe, home entertainment brands and celebrity endorsers are a natural fit. Consumers buy home entertainment services to enjoy their favorite TV shows and films, and, ostensibly, to see their favorite actors and actresses on screen at home.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    What Makes a Good Celebrity Endorsement – For a Beauty Brand

    Posted by Stacy Jones on November 24, 2014 at 1:47 AM

    The Beauty Brand And The Celebrity

    Beauty brands are no stranger to using celebrity endorsements as an entertainment marketing strategy to promote their brands. Walk into any drugstore’s cosmetic aisle and you will be greeted by a series of familiar and beautiful faces belonging to A-list celebrities from all over the globe. Creating brand and product awareness through the use of a celebrity revitalizes the brand, creates leverage for exposure and promotes the product’s appeal.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Behind the Sign Inside Hollywood: Assistant at the AFM Closing Party!

    Posted by Stacy Jones on November 20, 2014 at 1:30 AM

    The AFM Closing Party

    My name is Rachel Stewart and I’m new to the Hollywood Branded team. I started as CEO Stacy Jones’ assistant in early November, and I couldn’t be happier to be a part of the team and the celebrity network! Last Wednesday night I had the pleasure of attending the AFM Closing Party at the W Hotel with seasoned brand agent Shannon Moore.

    We arrived at the W Hotel after a treacherous half an hour looking for parking in the Hollywood and Vine area. We circled the different lots several times before eventually deciding on a structure only blocks away from the venue. After a pleasant walk over to the hotel we arrived at the American Film Market Closing Party.

     



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    Topics: Behind-The-Sign Of Hollywood, Event Activations

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