Brands, It's Time To Re-Think Your Digital Media Marketing Strategy
Is it time to for brands to re-think their digital media marketing strategy? With the new year quickly approaching, many brands have reported that they are increasing their digital marketing dollars to keep up with the burgeoning trend of branded content for online ads.
Knowing that the celebrity sells well in the digital space and witnessing the growing success of digital content ads. Heineken USA’s most recent digital media ad featuring Neil Patrick Harris exceeded the brand’s initial expectations with the ad’s reach extending to 35 million users in the space of three days.