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Why We Decided To Create A Monster Of A Survey
When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model. It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.
But now, thanks to our survey, we have an endless amount of data to share! We take a look at not only the survey results but the processes that went in to the creation.
The Festival Market
Another music festival season is in full swing, and it’s hard to escape the surrounding buzz and chatter in anticipation. From Coachella to EDM to Rock the Bells, it seems that each year, the music festival culture continues to grow in popularity. With increasing popularity comes increased interest from marketers.
Why? For one, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.
American Film Institute's Screening Event
There is no doubt that Hollywood knows how to create a captivating war film complete with all the right ingredients: Intense stunts, mind-blowing special effects, and of course, an emotional storyline to pull it all together. And as we learned at American Film Institute (AFI) premiere of Lone Survivor, it was clear that the Peter Berg-directed war drama contained all these necessary elements.
Together, Berg and the busiest man in Hollywood, Mark Wahlberg, brought to life the story of Lone Survivor and US Navy SEAL, Marcus Luttrell. And while we could go on forever about how the film successfully takes the audience into the field of battle, that we give the film two thumbs up, etc…our experience at the AFI Film Fest revealed a raw side to Hollywood that we were privileged to see firsthand, with a heart-wrenching emotional aspect resonating well beyond the film’s end. We sat in for an interesting conversation with Mark Wahlberg and his take on Hollywood.
How Do Brands Reach The Millennial Mom?
A series of cultural events that have taken place over recent weeks have drawn attention to the mommy community around the world, ranging from the U.K.’s birth of Princess Charlotte Elizabeth Diana to U.S. Mother's Day celebrations.
When it comes down to mothers, more specifically marketing to mothers, some brands are more successful than others in getting an attention grabbing positive message out to the mommy crowd. As it stood, this year brands were well rehearsed in their messaging and traditional marketing campaigns. However, there's a new mommy market creeping into the spotlight – classified as the ‘Modern Mommy Market’. So how do brands advertise to the Modern Mommy Market, or what is more commonly referred to as the 'Millennial Mom'?
America's Royal Couple - Caput
It seemed for a while that Beyoncé could do no wrong. Her personal brand was successful, and thus, any brand she touched turned to gold. Her romance with rapper Jay Z, from dating to marriage to the birth of their child, was championed in the tabloids with the media cheering them on. In the midst of the continued controversy, we take a look at how brand partners can be caught in the middle of divorce.