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    With Korean Dramas Booming in the U.S., Brands Should Take Note

    Posted by Stacy Jones on May 19, 2014 at 12:23 PM

    Rise Of The K-Drama

    China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years. But China is not the only Asian country that has seen an increase in TV and film consumption trends.

    Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

    DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content. In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.

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    Topics: International Partnerships, Strategic Partnerships, Public Relations

    There's An App For That: LeBron Raises Bar On Celebrity Endorsements

    Posted by Stacy Jones on May 9, 2014 at 4:56 PM

    A True Endorsement Superstar

    LeBron James has built quite a resume of big brand endorsements. These deals, which include McDonald’s, Nike and Samsung, have landed him the top spot as the highest grossing American brand endorser, earning him more than the top ten MLB endorsers combined. He is acclaimed by many to be one of the best players in the game, and has an extremely passionate following, both in the stands and on social media.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Mistake #9: Failing To Advertise To Millennials In A Way That Engages

    Posted by Stacy Jones on April 29, 2014 at 4:34 PM

    Marketing To Millennials

    Millennials have deep pockets and like to spend. Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content mediums. Millennials are major consumers of content - from television to mobile to social to music to gaming. And that content offers one thing in common - an excellent platform to build a strategic entertainment marketing campaign to better target and advertise to millennials.  In the article below we provide a detailed look into best marketing practices to truly engage the millennial consumer!

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    Topics: Strategic Partnerships, Social Media Strategy, Marketing Best Practices

    Celebrity Fashion Choices Fuel Brand Impact

    Posted by Stacy Jones on April 24, 2014 at 9:30 AM
    The Middleton Touch

    Ever since she was officially made The Duchess of Cambridge upon marrying Prince William in 2011, Kate Middleton has been admired internationally. She was named the UK’s Top Beauty Icon for three years straight, was featured on Vanity Fair’s International Best Dressed List of 2013, and appeared on the list of People magazine’s Most Beautiful in 2013. With a global celebrity presence, it’s no wonder that whatever the royal touches turns to gold – retail gold for the designers she chooses to wear, that is.

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    Topics: Celebrity Initiative, Strategic Partnerships

    Alcohol Brand Celebrity Endorsement News

    Posted by Stacy Jones on April 10, 2014 at 6:55 AM

    Raising A Glass To Celebrity Endorsement

    Whether it’s to launch a brand new product line, or to boost a relatively well-known name to top of mind, alcohol brands continue to look to celebrities to engage consumers. Relying on Hollywood talent to propel alcohol brand sales is no new strategy. From Ed McMahon and Frank Sinatra’s Budweiser commercial in the late 60s to Puff Daddy’s Ciroc Vodka today, alcohol brands have always been eager to tap into the wide exposure and aspirational appeal that comes with partnering up with a celebrity. We have compiled a few recent examples of alcohol celebrity endorsements according to their strategies.

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    Topics: Celebrity Initiative, Strategic Partnerships

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