Bollywood Is a Powerhouse
In 2013, India celebrated 100 years of cinema production. Though it might not be obvious in the west, India is actually producing films at the world-leading rate of over 1,200 per year. Many of these come from the entertainment sect of Mumbai known as Bollywood, although this is not an interchangeable term for any film either produced in India or originating in an Indian language. While many varieties of Indian film maintain their local appeal, Bollywood productions have their growing audiences around the world and in many languages. Thus, did you ever consider the fact that in India, there's tons of entertainment marketing potential?