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    The Entertainment Marketing Potential In Indian Cinema

    Posted by Stacy Jones on February 27, 2015 at 9:30 AM

    Bollywood Is a Powerhouse

    In 2013, India celebrated 100 years of cinema production. Though it might not be obvious in the west, India is actually producing films at the world-leading rate of over 1,200 per year. Many of these come from the entertainment sect of Mumbai known as Bollywood, although this is not an interchangeable term for any film either produced in India or originating in an Indian language. While many varieties of Indian film maintain their local appeal, Bollywood productions have their growing audiences around the world and in many languages. Thus, did you ever consider the fact that in India, there's tons of entertainment marketing potential?


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    Topics: International Partnerships, Strategic Partnerships

    Mobile Technology Is Changing The Film Industry

    Posted by Stacy Jones on February 25, 2015 at 3:42 PM

    The Growing Trend Among Film Makers To Use Mobile Technology For Filmmaking

    Technology is making life easier in many ways, and even the world of filmmaking is being impacted. No longer are content creators limited to using large, bulky camera set ups, as mobile phone camera resolution has increased in power and computer technology has made inroads to making digital the major game changer to the industry as a whole. The most important question on everyone's lips is, how is the film industry going to adapt with the new influx of mobile filmmaking?

    As the industry steps forward in a new direction, we took a look at who the new technology frontrunners are, and what has been happening behind the scenes, to bring audiences a viewing revolution. 

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    Topics: Celebrity Initiative, Strategic Partnerships

    The Award Goes To… How Brands Performed During The 2015 Academy Awards

    Posted by Stacy Jones on February 25, 2015 at 8:30 AM

    The 2015 Academy Awards Audience Drop

    Brands could soon be paying a high price for an advertising spot during the Academy Awards. But it seems that the Academy Awards are not the Super Bowl of the Entertainment industry just yet.  Though there is a larger global audience for the Academy Awards from years past, this year’s ceremony saw a drop in its audience numbers, meaning that the ad spot price tag was at its highest yet. But do the Academy Awards have more clout with their ad spots than the Super Bowl?  We took a look at how brands leveraged the Awards show to see who came out the winner.

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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Social Media Strategy

    An Inside Look at The Awards Season and Product Placement Integrations

    Posted by Stacy Jones on February 20, 2015 at 11:00 AM
    An Insider’s Look At An Awards Show

    The industry awards season is our month-long Super Bowl. Between the fashion, the competition, the drama, and the accolades, there is not much more of an exciting time of the year to be had in Hollywood. Last January 24th was no exception as the Hollywood Branded team got a front-row-seat at the 2015 Producers Guild Awards. The Producers Guild Awards occurs in the heart of awards season and honors spectacular producers in both television and film.


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    Topics: Behind-The-Sign Of Hollywood

    The Future of a Product Featured at an Awards Season Event

    Posted by Stacy Jones on February 16, 2015 at 8:30 AM

    How are the products chosen?

    There is always a screening process, to what brand will make an awards season swag bag for inclusion. The level of scrutiny is based on opportunity, and is typically overseen by the producer of the swag bag. Producers of the swag bag can range anywhere between an actual corporate entity like The Recording Academy for the Grammys, The Academy of Motion Picture Arts & Sciences for the Oscars, The Sundance Institute for the Sundance Film Festival, or a hired agency who produces the swag bag, as is the case with the Golden Globes. Brand managers should typically expect to provide two to five items of whatever product being considered (and not expect these items to be returned.)

    Products are chosen based on best-in-brand-category, (of those brands indicating interest in participating), price point, and overall potential interest to celebrities. Typically brand category exclusivity is guaranteed.

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    Topics: Event Activations

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