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    3 Target Markets Account For High Viewership Of “Fifty Shades” Trailer

    Posted by Stacy Jones on July 31, 2014 at 1:29 PM

    Unrivaled Viewership

    The Fifty Shades trailer has earned the spot as the most viewed of the year with 36 million views in less than a week. Why so successful?

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    Topics: International Partnerships, Strategic Partnerships, Event Activations

    Behind the Sign: What It's Like to Be a Set Decorator

    Posted by Stacy Jones on July 30, 2014 at 5:45 PM

    An Interview With Set Decorator Dorit Hurst

    Film and television has the ability to take you into a whole other world, whether it be back in time, to a make-believe land, and everything in between. But who is behind that magic? A part of that answer is the set decorators. We sat down with Dorit Hurst, set decorator and industry professional to find out what her job is like, how brand integrations work on set, and more:

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    Topics: Behind-The-Sign Of Hollywood

    Behind The Sign: A Day in the Life of a Producer

    Posted by Stacy Jones on July 23, 2014 at 4:51 PM

    The Producer

    There are a lot of people who take part in the process of creating each solitary film, music, or TV project. We spoke with Dion Foley, producer at Nasser Entertainment, to get a better idea of the life of a producer and what the role entails:

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    Topics: Behind-The-Sign Of Hollywood

    Winning The World Cup Of Brand Awareness Without Spending The Dollars

    Posted by Stacy Jones on July 17, 2014 at 5:03 AM

    A History Of Athletic Sponsorships

    For the past 66 years Adidas has been paying teams, players, and leagues to wear its football apparel and to use its signature three-stripe ball. The 2014 World Cup was no different for Adidas or any other official World Cup sponsor like Hyundai, Kia, McDonalds, Visa, or Budweiser. Corporate team sponsorships totaled almost $400 million with both Adidas and Nike fighting head-to-head for the most brand representation. While Adidas did beat Nike in overall brand presence, for the first time ever, Nike successfully garnered 10 teams to wear its brand – one more than Adidas. Who wins?

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    Behind the Sign: Extra! TV Intern Set Visit

    Posted by Stacy Jones on July 9, 2014 at 4:05 AM

    An Extra!-Special Viewpoint

    Interning at Hollywood Branded has provided me with various hands-on experiences in the Hollywood/Chinese entertainment marketing industry. However, I never thought I would get to go on a set visit to see what it is actually like when hosting TV shows are being shot.

    I was invited along to the Extra! TV set visit for a wedding segment featuring or client, PassionRoses. To prepare for our set-visit, we had to come up with floristic ideas to arrange Passions to fit in the theme of a wedding. On the day of shooting, we arrived at work 7:45am to arrange 6 vases of roses and got to the location at 10:00am.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

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