Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

How Many People Watch TV? Don't Forget The Pirates
Branded Content
January 22, 2018
Hollywood Branded looks at how piracy affects viewership of TV shows and the lack of metrics of USA TV shows aired internationally.
Stacy Jones
Stacy Jones
4 min read
Brands Naming A Celebrity As Chief Officer Of A Company Is A Trend
Celebrity Partnership
January 19, 2018
Hollywood Branded shares six brands and their talent partnerships where brands naming a celebrity as chief officer has occurred.
Stacy Jones
Stacy Jones
3 min read
Inside Nissan & Star Wars: The Last Jedi Partnership
Branded Content
January 17, 2018
Hollywood Branded discusses how the Last Jedi Partnership came together for Nissan and Star Wars.
Jessica Moore
Jessica Moore
2 min read
Ads That Are Fake Movie Trailers By Brands
Celebrity Partnership
January 16, 2018
Hollywood Branded looks at two brands who have created TV ads that are in fact fake movie trailers for their new product launches.
Stacy Jones
Stacy Jones
3 min read
How Influencers Buy Fake Followers...And Why Brands Care
Social Media Strategy
January 13, 2018
Hollywood Branded looks at how a sample Instagram fake follower purchase platform works, and gives you the insight of what to know and what to watch out for.
Stacy Jones
Stacy Jones
6 min read
Celebrity Social Followings Play A Huge Role In Marketing Strategies
Celebrity Partnership
January 4, 2018
Hollywood Branded takes a look at why celebrity social followings play a huge role in marketing strategies.
Stacy Jones
Stacy Jones
3 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.