NEW SHOWS & RETURNING TV SHOW DATES
Timing Matters
For Streaming Video on Demand (SVOD), the date the series releases means it's a wrap, and all shows have completed filming. But it's the perfect timing to start planning for the next season, which typically will be filming immediately or within a few months.
For Primetime network TV programs on ABC, CBS, CW, FOX or NBC, there are still 15 to 18 shows at least still waiting to film - as shows that are picked up typically get at least a 22 episode order. So now is a GREAT time to get involved for product placement opportunities.
For cable networks like Showtime or HBO, there are typically 10 to 13 episodes in total. Depending on the network, the series may be wrapped, with no more product placement options after filming is completed. So start looking now at the shows that debut down the line to see what you want to have your brand be involved in!
September 2016
Don't forget, September 18 is the Emmy's. Don't miss an opportunity for your brand to get involved with the Primetime Emmy Awards! Parties and gifting lounges abound!
September 2
- Narcos (Netflix, Season 2 premiere)
- Atlanta (FX, series premiere)
- Queen Sugar (OWN, series premiere)
- From Dusk Till Dawn (El Rey, Season 3 premiere)
- Startup (Crackle, series premiere)
September 8
- Better Things (FX, series premiere)
- Sunday Night Football (NBC, Season 11 premiere)
September 9
- One Mississippi (Amazon, series premiere)
- Quarry (Cinemax, series premiere)
- 20/20 (ABC, Season 40 premiere)
September 11
- Masters Of Sex (SHO, Season 4 premiere)
- The Circus (SHO, Season 1B premiere)
September 12
- Monday Night Football (ESPN, Season 47 premiere)
- Dancing With The Stars (ABC, Season 23 premiere)
September 14
- American Horror Story (FX, Season 6 premiere)
- Blindspot (NBC, Season 2 premiere)
- South Park (Comedy Central, Season 20 premiere)
September 15
- Thursday Night Football (CBS, Season 11 premiere)
- Project Runway (Lifetime, Season 15 premiere)
September 16
- Fleabag (Amazon, series premiere)
- High Maintenance (HBO, series premiere)
- Z Nation (SyFy, Season 3 premiere)
September 18
- The 68th Primetime Emmy Awards (ABC, special broadcast)
- The Case Of: Jonbenet Ramsey (CBS, limited series premiere)
September 19
- The Voice (NBC, Season 11 premiere)
- Gotham (Fox, Season 3 premiere)
- The Big Bang Theory (CBS, Season 10 premiere)
- Kevin Can Wait (CBS, series premiere)
- The Good Place (NBC, one-hour sneak preview)
- Lucifer (Fox, series premiere)
September 20
- NCIS (CBS, Season 14 premiere)
- Brooklyn Nine-Nine (CBS, Season 4 premiere)
- New Girl (Fox, Season 6 premiere)
- Bull (CBS, series premiere)
- Scream Queens (Fox, Season 2 premiere)
- Agents of S.H.I.E.L.D. (ABC, Season 4 premiere)
- NCIS: New Orleans (CBS, Season 3 premiere)
- This Is Us (NBC, series premiere)
September 21
- The Goldbergs (ABC, Season 4 premiere)
- Survivor (CBS, Season 33 premiere)
- Lethal Weapon (FOX, series premiere)
- Speechless (ABC, series premiere)
- Modern Family (ABC, Season 8 premiere)
- Empire (FOX, Season 3 premiere)
- Law & Order: SVU (NBC, Season 18 premiere)
- black-ish (ABC, Season 3 premiere)
- Chicago P.D. (NBC, Season 4 premiere)
- Designated Survivor (ABC, series premiere)
September 22
- Superstore (NBC, Season 2 premiere)
- Grey's Anatomy (ABC, Season 13 premiere)
- Rosewood (FOX, Season 2 premiere)
- Notorious (ABC, series premiere)
- Chicago Med (NBC, Season 2 premiere)
- Pitch (Fox, series premiere)
- The Blacklist (NBC, Season 4 premiere)
- How To Get Away With Murder (ABC, Season 3 premiere)
September 23
- Longmire - (Netflix, Season 5 premiere)
- Last Man Standing (ABC, Season 6 premiere)
- Transparent (Amazon, Season 2 premiere)
- Hell's Kitchen (FOX, Season 2 premiere)
- MacGyver (CBS, series premiere)
- Caught On Camera With Nick Cannon (NBC, Season 3 premiere)
- Dr. Ken (ABC, Season 2 premiere)
- Dateline (NBC, Season 25 premiere)
- Shark Tank (ABC, Season 8 premiere)
- The Exorcist (FOX, series premiere)
- Hawaii Five-0 (CBS, Season 7 premiere)
- Blue Bloods (CBS, Season 7 premiere)
- Van Helsing (Syfy, series premiere)
September 24
- 48 Hours (CBS, Season 29 premiere)
September 25
- 60 Minutes (CBS, Sesaon 48 premiere)
- Bob's Burger's (Fox, Season 7 premiere)
- Once Upon A Time (ABC, Season 6 premiere)
- The Simpsons (Fox, Season 28 premiere)
- Son Of Zorn (Fox, series premiere)
- Secrets And Lies (ABC, Season 2 premiere)
- Family Guy (Fox, Season 15 premiere)
- The Last Man On Earth (Fox, Season 3 premiere)
- Quantico (ABC, Season 2 premiere)
September 27
- Channel Zero (SyFy, Series premiere)
- Drunk History (Comedy Central, Season 4 premiere)
September 28
- Criminal Minds (CBS, Season 12 premiere)
- Code Black (CBS, Season 2 premiere)
- Younger (TV Land, Season 3 premiere)
- Imposter (TV Land, Season 2 premiere)
September 30
- Marvel's Luke Cage (Netflix, series premiere)
- Crisis In Six Scenes (Amazon, series premiere)
- America Divided (Epix, limited series premiere)
October 2016
October 1
- Versailles (Ovation TV, series premiere)
- Saturday Night Live (Season 42 premiere)
October 2
- America's Funniest Home Videos (ABC, Season 27 premiere)
- NCIS: Los Angeles (CBS, Season 8 premiere)
- Westworld (HBO, series premiere)
- Madam Secretary (CBS, Season 3 premiere)
- Shameless (Showtime, Season 7 premiere)
- Check out our work with Shameless here!
- Elementary (CBS, Season 5 premiere)
- Ash Vs. Evil Dead (Starz, Season 2)
- Blunt Talk (Starz, Season 2)
October 3
- Scorpion (CBS, Season 3 premiere)
- Conviction (ABC, series premiere)
- Timeless (NBC, series premiere)
October 4
- The Mindy Project (Hulu, Season 5 premiere, new network)
- The Flash (The CW, Season 3 premiere)
- No Tomorrow (The CW, series premiere)
October 5
- Arrow (The CW, Season 5 premiere)
- Frequency (The CW, series premiere)
October 7
- The Ranch (Netflix, Season 1B premiere)
October 9
- Divorce (HBO, series premiere)
- Insecure (HBO, series premiere)
October 10
- Supergirl (The CW, Season 2 premiere, new network)
- 2 Broke Girls (CBS, Season 6 premiere)
October 11
- The Middle (ABC, Season 8 premiere)
- American Housewife (series premiere)
- Fresh Off The Boat (ABC, Season 3 premiere)
- The Real O'Neals (NBC, Season 5 premiere)
- Chicago Fire (NBC, Season 5 premiere)
October 13
- Legends Of Tomorrow (The CW, Season 2 premiere)
- Supernatural (The CW, Season 12 premiere)
- Falling Water (USA, series premiere)
October 14
- Goliath (Amazon, series premiere)
- Haters Back Off (Netflix, series premiere)
October 16
- Eyewitness (USA, series premiere)
- Graves (Epix, series premiere)
October 17
- Jane The Virgin (The CW, Season 3 premiere)
- The Odd Couple (CBS, Season 3 premiere)
October 19
- Chance (Hulu, series premiere)
October 20
- The Rocky Horror Picture Show: Let's Do The Time Warp Again (Fox, TV Movie premiere)
October 21
- The Vampire Diaries (The CW, Season 8 premiere)
- Crazy Ex-Girlfriend (The CW, Season 2 premiere)
- Black Mirror (Netflix, Season 4 premiere, new network)
October 22
- Dirk Gently's Holistic Detective Agency (BBC America, series premiere)
October 23
- The Walking Dead (AMC, Season 7 premiere)
- The Talking Dead (AMC, Season 6 premiere)
- Comic Book Men (AMC, Season 6 premiere)
October 24
- Kevin Can Wait (CBS, series premiere)
- Man With A Plan (CBS, series premiere)
October 26
- Rectify (Sundance, Season 4 premiere, final season)*
October 27
- The Great Indoors (CBS, series premiere)
- Mom (CBS, Season 4 premiere)
- Life In Pieces (CBS, Season 2 premiere)
- Pure Genius (CBS, series premiere)
October 28
- Good Girls Revolt (Amazon, series premiere)
October 31
- People Of Earth (TBS, series premiere)
How You Can Get Involved With These Shows
The beginning of the year is a good time to look at new opportunities for your brand, especially with the vast amount of shows that are premiering. All of these bring new chances for product placement to highlight your brand within the storyline. And, with the last bits of 2016 still ahead of you, its time for your brand to tackle the advertising challenges that may have hindered you last year.
Before you spend another dollar on traditional advertising, consider the use of product placement/brand integration in your entertainment marketing strategy. Watch our video to learn techniques to conquer common advertising challenges!
