<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

The Magical Harry Potter Brand Partnerships [Infographic]

Posted by Anna Carron on June 26, 2017 at 10:21 AM

Product Placement & Brand Partnerships In Harry Potter Franchises

Harry Potter is one of the most successful film and book franchises of our time. It catapulted the author J.K. Rowling from living on welfare to being a billionaire by creating stories about Harry Potter and his friends Ron Weasley and Hermione Granger.

And throughout the films, despite them being set in a time of magic and well... not quite real life, brands managed to find their way on screen, or natural co-promotional media and retail tie in partnerships.  In this blog post, Hollywood Branded shares our infographic on the magical Harry Potter brand partnerships.


Magical World of Harry Potter.png


About The World Of Harry Potter

Harry Potter, developed from a series of 7 books by J. K. Rowling, takes place in a world of the non magical (Muggles) and the mystical world of wizards. Harry learns on his 11th birthday that he was orphaned by two magical parents that died trying to protect him from Lord Voldemort. The films and book have captivated the hearts of children and adults alike from around the globe with stories about bravery, friendship, and figuring out how to defeat Lord Voldemort once and for all.

It is clear that these stories were well received. Book sales are valued at over $8 Billion and box office sales over $7 Billion.

How Product Placement &  Co-Promotional Marketing Works


The Product Placement In The Film Franchise

Although limited opportunities existed for product placement, the franchise provided a multitude of brands a platform to build advertising campaigns through major promotional and licensing partnerships. In total, only sixteen brands appeared in the movies with none appearing in The Prisoner of Azkaban, Goblet of Fire, Half Blood Prince, or Deathly Hallows Part 2. The lack of placement made the brands that did make it in, even more memorable.

In a number of scenes, the characters were seen wearing Converse throughout Harry Potter and the Order of the Phoenix. This was one of the most blatant forms of product placement throughout the entire franchise. Harry is seen wearing them multiple times and Luna Lovegood is seen owning them as well. This is a genius placement for Converse due to their similar demographic to the Harry Potter fan base. If their favorite characters are wearing Converse then they should too. After the release of the film, Converse came out with a print just like Luna Lovegood’s that could be purchased for a limited time.

Many brands partner with films that take place in fantasy worlds, which we talk more about in 4 Common Myths About Product Placement Debunked as well as the reasons why brands use product placement in our blog 7 Key Tactics to Increase Sales With Product Placement Success.  

Converse in Harry Potter.jpg


The Promotional Partnerships Of The Film Franchise

Along with the success of the movies came the brand partnerships with Mattel, Lego, and Pez. These companies brought the characters to life in your very home with Harry Potter Clue, Harry Potter Legos, and character Pez dispensers. These toys helped create a franchise that has grown into more they J.K. Rowling ever imagined. From the success of the toys, Universal Studios decided to open their own version of The Wizarding World of Harry Potter at Universal Studios in Orlando, Hollywood, and Japan. They created a life-size version of the Hogwarts castle, Hogsmede, Diagon Alley, and may other iconic scenes and experiences from the Harry Potter Universe. This is creating a whole new generation of Harry Potter fan that get to grow up with Harry Potter and let the older fan re live the magic all over again.


The Infographic

And now for the infographic you've been waiting for!  A recap of all the brand partnerships and product placement in Harry Potter.

Magical Harry Potter Brand Partnerships Infographic.png


And That's A Wrap

While product placement was not heavily used during the Harry Potter films, each product had an important role and helped make the characters more lifelike to the audience. There is no doubt that Harry Potter has helped catapult brands sales from Lego to Universal studios and everything in between.  

Ready to take your brand to the big screen and discover your own branding magic?  Our short video will provide a behind the scenes lesson on what it takes to get your brand on screen.  Click below to watch!

Watch the video to learn what is Product Placement

Topics: Strategic Partnerships

Search this Site


Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts