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    The Rocky Relationship of Netflix And The Oscars - And Why Brands Care

    Posted by Chelsea Collins on December 27, 2018 at 7:15 AM

    Going For The Grab But Getting The Snub

    Since their inception, streaming services like Netflix have been turning the entertainment industry on its head. The radical shift can be traced back to Netflix’s efficient DVD delivery service back in 1998, making its rival, Blockbuster, eventually obsolete. This was followed by the launch of its digital streaming platform in 2007, but we’d argue that the biggest glass ceiling moment so far came in 2013 with their release of the insanely popular and critically acclaimed series House of Cards.

    The release of this series, and many more after it like Orange is the New Black and Ozark, made Netflix not only a staple in households worldwide, but a serious force to be reckoned with during Emmy’s season. In 2018 they tied with HBO for the most Emmy wins. So, now that they’ve earned success in television, can they do the same with film? In this blog, Hollywood Branded takes a look at the complicated relationship between Netflix and The Oscars, and the hurdles they must jump through to get there - and why brands should care.

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    Topics: Behind-The-Sign Of Hollywood

    Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

    Posted by Stacy Jones on June 25, 2018 at 8:55 AM

    Night Falls As The Agents Prepare For Battle

    Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. Central to the plot of last summer's critically acclaimed Sicario, this scene had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

    So how does a brand manage to become central to an action scene and incredibly important to a film?  In this blog post, Hollywood Branded shares a case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.

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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content, Product Placement & Branded Content

    Tips And Tricks On How To Land A Job In Entertainment Marketing

    Posted by Chelsea Collins on March 30, 2018 at 2:17 PM

    How To Break Into This Industry

    At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

    And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Influencers, Product Placement & Branded Content

    Day In The Life Of An Internship At Hollywood Branded

    Posted by Sophia Sun on December 20, 2017 at 8:15 AM

    So What Is It Like Being an Intern

    A normal day for an intern at Hollywood Branded is never the same. Coming into any internship, many believe you won’t be able to participate in and hear about all the aspects of the job, with duties being more around admin, research, filing and general boringness.  But here at Hollywood Branded, that was not the case at all during my internship.

    Every day is, in fact, an exciting day where I learned something new and gained even more knowledge about brand integration, product placement, celebrities and influencer partnerships. In this blog, Hollywood Branded intern, walk you through the day in the life of an internship at Hollywood Branded.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Product Placement & Branded Content

    What The Disney-Fox Deal Means For Hollywood

    Posted by Jessica Moore on December 19, 2017 at 8:09 AM

    Mickey Makes A Major Hollywood Shake Up

    While California continues to burn in the wake of tremendous wildfires, even more major news is coming out SoCal and shaking up Hollywood, in the form of on of the largest merger deals of all time. On Thursday, December 14th Disney acquired key 21st Century Fox assets with the price tag of (only) $66.1 billion. Despite the dust still settling, questions continue to swirl about studios, not to mention other businesses within the entertainment industry... Hollywood Branded included.

    So what exactly will happen afterwards? What does the future of the entertainment world look like? Just how big of a deal is this? In this blog, Hollywood Branded will explore this new merge, answer prominent questions, and explain Disney-Fox deal means for Hollywood.

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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood

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