Going For The Grab But Getting The Snub
Since their inception, streaming services like Netflix have been turning the entertainment industry on its head. The radical shift can be traced back to Netflix’s efficient DVD delivery service back in 1998, making its rival, Blockbuster, eventually obsolete. This was followed by the launch of its digital streaming platform in 2007, but we’d argue that the biggest glass ceiling moment so far came in 2013 with their release of the insanely popular and critically acclaimed series House of Cards.
The release of this series, and many more after it like Orange is the New Black and Ozark, made Netflix not only a staple in households worldwide, but a serious force to be reckoned with during Emmy’s season. In 2018 they tied with HBO for the most Emmy wins. So, now that they’ve earned success in television, can they do the same with film? In this blog, Hollywood Branded takes a look at the complicated relationship between Netflix and The Oscars, and the hurdles they must jump through to get there - and why brands should care.