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    Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

    Posted by Stacy Jones on May 22, 2017 at 7:18 AM

    The Tech Celeb Will Now Be Selling You Mattresses

    As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

    Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off."

    In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

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    Topics: Celebrity Initiative, Creative Content, Digital Marketing, Event Activations

    Celebrity Endorsement Ads: Hardee's, Citi and Skittles

    Posted by Stacy Jones on May 16, 2017 at 7:21 AM

    Funny Will Always Be A Classic For Celebrity Ads

    This week's round-up of celebrity endorsement ads remind us that simple, funny ads are as effective as anything, especially when you add a celebrity into the mix.  After all, celebrities engage - and making the content itself actually interesting and laugh-out-loud brings even more engagement to brands by consumers willing to skip the fast forward on their DVR.

    In this blog, Hollywood Branded looks at celebrity endorsement ads from Hardee's, Citi and Skittles featuring Katy Perry, Charles Esten and Sandy Martin from It's Always Sunny in Philadelphia.

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    Topics: Celebrity Initiative, Creative Content

    Snapchat's Original Content: Brand Marketers, Pay Attention!

    Posted by Alexis Tawater-Tiedemann on May 9, 2017 at 9:13 AM

    The Social Media App That Is Becoming An Original Content Leader

    Snap, Inc., known most commonly for its photo-sharing app Snapchat recently went public.  That is, they began trading shares on the New York Stock Exchange, taking a step and making it abundantly clear they plan on continuing to grow as a media company.

    Now in a recent announcement, Snap, Inc. announced their plans to begin producing television-like content within their mobile app setting for their massive young audience.

    In this blog, Hollywood Branded looks at Snapchat's latest foray into original content and what this means for brand marketers.

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    Topics: Creative Content

    Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

    Posted by Stacy Jones on May 1, 2017 at 10:53 AM

    How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

    Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

    By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer.

    In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.

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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    GE Harnesses The Power Of A New Kind Of Celebrity Endorsement Ad

    Posted by Stacy Jones on April 25, 2017 at 1:27 PM

    How General Electric Is Renovating The Idea Of Celebrity

    GE has always had some great entertainment marketing strategies that set them apart from the competition - for example, their partnership with Jimmy Fallon to produce their branded content, which we wrote about in: "Fallonventions" featuring young inventors on the late night host's program. 

    What is most valuable about GE's latest ad is that they are tapping into the general feeling of society right now at at time of social unrest. In this blog, Hollywood Branded looks at how GE is renovating the idea of the celebrity endorsement ad - and what maybe should really make a person a celebrity.

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    Topics: Celebrity Initiative, Creative Content, Social Media Strategy

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