The Tech Celeb Will Now Be Selling You Mattresses
As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.
Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off."
In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.