The Former Boy Band Star Drives Lyft For Unsuspecting Riders
Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention.
Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles.
In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.