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    Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

    Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

    How The Sultry Pop Queen And Sprint Teamed Up

    Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

    In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.



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    Topics: Celebrity Initiative, Creative Content, Social Influencers

    Hulu & HBO Team Up For SVOD Strategic Partnership

    Posted by Alexis Tawater-Tiedemann on July 17, 2017 at 8:27 AM

    How The Streaming Giant Will Now Be Bringing You Game Of Thrones

    Just in time for the Game of Thrones madness, Hulu has announced that they will now offer HBO and Cinemax subscriptions as add-ons through their premium subscription. This is big news for both companies, as it will only amplify both brands and their product placement.

    In this blog, Hollywood Branded looks at the new strategic partnership between HBO and Hulu and what this deal means for streaming content.



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    Topics: Creative Content, Digital Marketing

    Budweiser & Adam Driver Team Up For Touching Celebrity Endorsement Ad

    Posted by Stacy Jones on June 27, 2017 at 7:27 AM

    How The Star Wars Star Is Heading Up The Brand's New Marketing Campaign

    Adam Driver is one of the hottest names in Hollywood. From starring as the major villain in the new Star Wars: The Force Awakens, to his recurring role on Girls, Driver is one of the most sought-after celebrities. But before he was a celebrity, he served in the United States Marine Corps, and Budweiser is using him in their touching new ad spots in which they team up with non-profit Folds of Honor. In this blog, Hollywood Branded takes a look at Budweiser's new ad campaign featuring a celebrity endorsement ad from Adam Driver - that just may bring you to tears.



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    Topics: Celebrity Initiative, Creative Content

    Nespresso & Clooney Team Up Again In Iconic Hollywood Celebrity Endorsement Ad

    Posted by Stacy Jones on June 19, 2017 at 4:52 PM

    The Espresso Brand Is At It Again With The Dapper Leading Man

    Nespresso has been working with George Clooney as their brand ambassador for over 10 years now, and somehow each ad gets better. And ever since Danny Devito shared the screen with Clooney last year in their hilarious spot, people have paid more attention than ever to the brand that managed to secure one of the most sought-after names in celebrity endorsements.

    And Nespresson hasn't stopped there - bringing on more recognized faces in their current ads - and expanding into the realm of movie licensing.

    In this blog, Hollywood Branded takes a look at Nespresso's latest celebrity endorsement ad starring George Clooney and classic Hollywood stars in iconic traveling scenes from the silver screen.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    Brands and Politics:  Smirnoff Pokes Fun At Donald Trump In New Campaign

    Posted by Stacy Jones on June 15, 2017 at 7:32 AM

    How The Vodka Brand Is Using The Russian Investigation To Its Advantage

    Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year.   President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.

    After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation.

    In this blog, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

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