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    Lyft & Joe Jonas Team Up For Snapchat Marketing Campaign

    Posted by Stacy Jones on June 6, 2017 at 1:12 PM

    The Former Boy Band Star Drives Lyft For Unsuspecting Riders

    Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention. 

    Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles.

    In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

    Posted by Stacy Jones on June 2, 2017 at 9:05 AM

    How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

    Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

    However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers.

    In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.



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    Topics: Creative Content, Digital Marketing, Celebrity Initiative

    4 Tips To Make Your Social Media Marketing Summer Ready

    Posted by Stacy Jones on May 31, 2017 at 7:42 AM

    How To Boost Your Brand's Social Media Game For The Summer

    Summertime is here, and that means people are going on vacations, spending time outside, and spending their hard earned cash on fun products and activities. Summer is an important time to solidify your brand image and to market to your audience.

    And summer is another time of year that consumers are faced with A LOT of distractions.

    In this blog, Hollywood Branded gives you our top 4 tips for your brand's social media marketing this summer to help it stand out and get noticed.



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    Topics: Event Activations, Digital Marketing, Creative Content

    Jeep, Samsung & Nationwide Tap Rising Musicians For Celebrity Endorsement Ads

    Posted by Stacy Jones on May 29, 2017 at 9:12 AM

    How Music Can Be An Effective And Creative Celebrity Endorsement

    99% of movies, television, content, and yes, even ads, would be strange, awkward and downright powerless without music. And while music in the background can set a mood or convey an emotion, integrating that music and the musicians who made it into the ad itself can be an eye-catcher for viewers.

    In this blog, Hollywood Branded looks at new celebrity endorsement ads from Jeep, Samsung, and Nationwide that use music to market their brand.



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    Topics: Celebrity Initiative, Creative Content

    Shonda Rhimes And Dove Team Up For Branded Content Campaign

    Posted by Stacy Jones on May 23, 2017 at 7:51 AM

    How Dove Is Teaming Up With The TV Writer Extraordinaire 

    Dove's new Real Beauty Productions aims to reach viewers who often don't find themselves reflected in the women they see on TV or in traditional beauty commercials, and they've partnered with a powerful female content creator to do so.

    Shonda Rhimes, the TV genius behind Grey's AnatomyScandal, and How To Get Away With Murder, has teamed up with Dove to create a series of short films and spots that represent real women and real beauty.

    In this blog, Hollywood Branded checks out the new sponsored creative branded content from Shonda Rhimes and Dove.



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    Topics: Creative Content, Strategic Partnerships

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