The Golden Gramophone Wasn't The Only Valuable Prize At The Grammys
While Taylor Swift and Kendrick Lamar walked away big winners after the 2016 Grammys, there was another big winner that night - Intel's brand image.
When Intel and Lady Gaga teamed up to create a moving and multi-sensory tribute to the life and work of David Bowie, they knew what they were doing. Not only were they able to create a campaign the felt organic in both the style of Lady Gaga and David Bowie, but were able to tap into the incredible cult fan base of both personalities.
In this blog post we look at the partnership between Intel and Lady Gaga for the 2016 Grammy Awards and how that celebrity endorsement and their David Bowie tribute boosted their brand image.