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    YouTube's Brand Integration Made Free With Schick Hydro Deal

    Posted by Stacy Jones on November 20, 2015 at 7:30 AM

    YouTube and Schick Hydro Create New Sponsored Series

    Millenials as well as Generation Z have a new kind of celebrity to look up to. The days of staring at the silver screen and wishing you could be married to Tom Cruise from Risky Business are waning; Gen Z and the younger millennials are turning to a different type of celebrity - the kind born and established on the internet. Whether it is a YouTube star or a Vine celeb, the most familiar faces these days are the ones we see every day on social media as we stare constantly at our tiny hand-held devices. And smart brands are making moves to take full advatage of this.

    Hollywood Branded looks at YouTube’s new original series Part Time, how it partnered with Schick Hydro to make it free, and why this could be the beginning of a huge trend for video-hosting websites like YouTube.

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    Topics: Strategic Partnerships, Social Media Strategy, Creative Content

    How IKEA & DreamWorks Use Branded Entertainment To Sell New Toy Line

    Posted by Stacy Jones on November 3, 2015 at 10:52 AM

    IKEA's New Toy Line Will Team With DreamWorks To Attract Consumers Back To Playtime

    Ikea, a store known for its strangely named, assemble-at-home, sleek Norweigan furniture, has taken a step into the world of toys. Their new collection mixes mediums - games, puzzles, apps, and a short video series created with the help of Dreamworks, and seems like it was inspired by Bjork's closet. The idea is to bring kids and adults together - by enjoying playtime again.

    Hollywood Branded looks at the brand integration partnership between Ikea and Dreamworks and this strategy not only will hopefully sell toys, but how their new line of toys will accomplish their goal of bringing kids and parents together in an engaging, playful, yet artistic manner.

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    Topics: Creative Content

    4 Celebrity Endorsement Ads Paired With Unexpected Brand Categories

    Posted by Stacy Jones on September 30, 2015 at 5:03 PM


    Modern Advertisers Think Outside Of The Box When Selecting Celbrity Endorsements...

    Marketing and advertisement has become very innovative, changing and adapting over the years. Celebrity endorsement has always been a big part of this, but brands must keep this interesting to retain their customers. This often includes crossovers-athletes endorsing cell phones, or musicians endorsing sportswear... in this day and age, celebrity endorsement ads come in all shapes and sizes. No one sticks to one method.

    This week, we look at a few celebrity endorsement endorsement ads that use pairings of celebs and brands that you wouldn't necessarily expect with Rihanna, Serena, Mary J and A$AP.

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    Topics: Celebrity Initiative, Creative Content

    Breaking Down The Types of Reality Shows of the Emmy Awards

    Posted by Stacy Jones on September 25, 2015 at 10:00 AM

    What Does It All Mean?

    Reality TV isn’t exactly a new thing— shows like Candid Camera (smile!) have been around since the 1940s. But the phenomena of reality television in its modern form has exploded since the early 2000s, with the Academy of Television Arts and Sciences giving reality TV its very own category in the Emmy Awards in 2001. And today, there are four separate reality program categories recognized and awarded each awards season.

    In this blog we take a look at the various formats and types of reality shows of today’s television programming, each which offers its’ own unique brand integration partnership opportunity.

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    Topics: Strategic Partnerships, Creative Content

    6 Styles of Brand Ads and Why They Won At The Primetime Emmy Awards

    Posted by Stacy Jones on September 21, 2015 at 6:55 AM

    And The Emmy Goes To...

    While last night's Primetime Emmy Awards may be the big talk of the weekend, the Academy of Television Arts and Sciences recognizes several additional categories of contributions to televised entertainment - including commercial ad campaigns not seen as part of the TV show.

    Even in an age when traditional advertising can be skipped by viewers, the strongest of commercials will still bolster brand image as they pervade the social and digital world.  We take a look at which brand's ad proved most successful in 2015 - and 6 styles of brand ads which are the reasons why.  

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    Topics: Creative Content

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