YouTube and Schick Hydro Create New Sponsored Series
Millenials as well as Generation Z have a new kind of celebrity to look up to. The days of staring at the silver screen and wishing you could be married to Tom Cruise from Risky Business are waning; Gen Z and the younger millennials are turning to a different type of celebrity - the kind born and established on the internet. Whether it is a YouTube star or a Vine celeb, the most familiar faces these days are the ones we see every day on social media as we stare constantly at our tiny hand-held devices. And smart brands are making moves to take full advatage of this.
Hollywood Branded looks at YouTube’s new original series Part Time, how it partnered with Schick Hydro to make it free, and why this could be the beginning of a huge trend for video-hosting websites like YouTube.