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    How Intel Won Big At The 2016 Grammy Awards With Lady Gaga's David Bowie Tribute

    Posted by Stacy Jones on February 19, 2016 at 11:00 AM

    The Golden Gramophone Wasn't The Only Valuable Prize At The Grammys

    While Taylor Swift and Kendrick Lamar walked away big winners after the 2016 Grammys, there was another big winner that night - Intel's brand image. 

    When Intel and Lady Gaga teamed up to create a moving and multi-sensory tribute to the life and work of David Bowie, they knew what they were doing. Not only were they able to create a campaign the felt organic in both the style of Lady Gaga and David Bowie, but were able to tap into the incredible cult fan base of both personalities. 

    In this blog post we look at the partnership between Intel and Lady Gaga for the 2016 Grammy Awards and how that celebrity endorsement and their David Bowie tribute boosted their brand image.

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    Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

    SVOD & Product Placement: Amazon Prime Instant Video Original Series

    Posted by Stacy Jones on February 15, 2016 at 9:30 AM

    Amazon Video Is An Opportunity Your Brand Can't Afford To Ignore

    It's no secret that streaming services are very quickly becoming major players in the world of television. And because they are a subscription service, they don't have to adhere to the same set of strict standards and guidelines as network TV shows... Which is great news for brands that want to their products in front of viewers.

    Amazon Video has become a frontrunner in the world of streaming content, its position solidified by winning two of its five Golden Globe nominations this year.

    Hollywood Branded takes a look at current and upcoming original content from Amazon Video and the growing product placement opportunities in the world of Streaming Video On Demand (SVOD). 

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    Topics: Creative Content

    The Most Effective Celebrity Endorsements Of Super Bowl 2016

    Posted by Stacy Jones on February 9, 2016 at 8:00 AM

    The Stars Shone On Air At Super Bowl 50 

    As Peyton Manning and the Denver Broncos fought to maintain their lead and fight off the viscious Carolina Panthers led by Cam Newton, the majority of the nation's attention was fixed to their television screens.  And with this many eyes on the screens, we all know how valuable Super Bowl Sunday was and always is to advertisers - and how expensive. 

    The halftime show isn't the only way celebrities star-studded the Super Bowl. When brands spend millions of dollars on a Super Bowl spot, they're going to want it to make sure it steals the show. And what better way to do that than by using celebrities?  Hollywood Branded recaps this year's Super Bowl celebrity endorsements of 2016 and how each celebrity partnership contributed to the brand sponsor's Super Bowl presence. 

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    Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

    SVOD & Product Placement: Hulu Original Series

    Posted by Stacy Jones on February 5, 2016 at 11:00 AM

    What You Need To Know About Hulu & Brand Partnerships

    Brand managers need to think outside the box when it comes to marketing and gaining brand awareness today, and one of the options that should strongly be considered based on consumer engagement potential is Product Placement in non-traditional television programming.  

    This blog series highlights original programming from SVOD providers, and in this specific blog we provide a look at the top content options for brand partnerships and Product Placement on Hulu.

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    Topics: Strategic Partnerships, Creative Content

    Star Wars Promotion Partners Awaken A Force Of Brand Alliances

    Posted by Stacy Jones on December 16, 2015 at 7:30 AM

    Promotional Tie-Ins For The Upcoming Star Wars Film Are Everywhere

    And for a good reason... According to a report published by Nielsen, Star Wars fans spend more than the average moviegoer on merchandise. In fact, it is predicted by some that the movie may make more in merchandising than movie tickets. 

    Hollywood Branded looks at the top promotional tie-ins with Star Wars: The Force Awakens and why the film's marketing plan is a gold mine for brands.

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    Topics: Strategic Partnerships, Creative Content

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