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    SVOD & Product Placement: Hulu Original Series

    Posted by Stacy Jones on February 5, 2016 at 11:00 AM

    What You Need To Know About Hulu & Brand Partnerships

    Brand managers need to think outside the box when it comes to marketing and gaining brand awareness today, and one of the options that should strongly be considered based on consumer engagement potential is Product Placement in non-traditional television programming.  

    This blog series highlights original programming from SVOD providers, and in this specific blog we provide a look at the top content options for brand partnerships and Product Placement on Hulu.

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    Topics: Strategic Partnerships, Creative Content

    Star Wars Promotion Partners Awaken A Force Of Brand Alliances

    Posted by Stacy Jones on December 16, 2015 at 7:30 AM

    Promotional Tie-Ins For The Upcoming Star Wars Film Are Everywhere

    And for a good reason... According to a report published by Nielsen, Star Wars fans spend more than the average moviegoer on merchandise. In fact, it is predicted by some that the movie may make more in merchandising than movie tickets. 

    Hollywood Branded looks at the top promotional tie-ins with Star Wars: The Force Awakens and why the film's marketing plan is a gold mine for brands.

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    Topics: Strategic Partnerships, Creative Content

    Sports Stars Embrace The Weird In Celebrity Endorsement Ads

    Posted by Stacy Jones on November 23, 2015 at 7:00 AM

    Professional Sports Stars Go For The Goofy And Strange Spots 

    We’re all too familiar with the classic ad featuring a celebrity athlete: the sweat dripping down, the thud of music getting louder as the athlete runs faster, trains harder (usually in the rain/snow/heat), and wins the game. But what about the other side of the spectrum than the solemn or mundane.

    Hollywood Branded takes a look at celebrity endorsement ads that show a different side of professional athletes like Rob Gronkowski, Blake Griffith, Odell Beckham Jr., and Todd Gurley.

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    Topics: Celebrity Initiative, Creative Content

    YouTube's Brand Integration Made Free With Schick Hydro Deal

    Posted by Stacy Jones on November 20, 2015 at 7:30 AM

    YouTube and Schick Hydro Create New Sponsored Series

    Millenials as well as Generation Z have a new kind of celebrity to look up to. The days of staring at the silver screen and wishing you could be married to Tom Cruise from Risky Business are waning; Gen Z and the younger millennials are turning to a different type of celebrity - the kind born and established on the internet. Whether it is a YouTube star or a Vine celeb, the most familiar faces these days are the ones we see every day on social media as we stare constantly at our tiny hand-held devices. And smart brands are making moves to take full advatage of this.

    Hollywood Branded looks at YouTube’s new original series Part Time, how it partnered with Schick Hydro to make it free, and why this could be the beginning of a huge trend for video-hosting websites like YouTube.

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    Topics: Strategic Partnerships, Social Media Strategy, Creative Content

    How IKEA & DreamWorks Use Branded Entertainment To Sell New Toy Line

    Posted by Stacy Jones on November 3, 2015 at 10:52 AM

    IKEA's New Toy Line Will Team With DreamWorks To Attract Consumers Back To Playtime

    Ikea, a store known for its strangely named, assemble-at-home, sleek Norweigan furniture, has taken a step into the world of toys. Their new collection mixes mediums - games, puzzles, apps, and a short video series created with the help of Dreamworks, and seems like it was inspired by Bjork's closet. The idea is to bring kids and adults together - by enjoying playtime again.

    Hollywood Branded looks at the brand integration partnership between Ikea and Dreamworks and this strategy not only will hopefully sell toys, but how their new line of toys will accomplish their goal of bringing kids and parents together in an engaging, playful, yet artistic manner.

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    Topics: Creative Content