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    New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

    Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

    The Stranger Things Star Recreates Iconic Converse Moments

    Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

    For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    Apple Is Adding More Original Video Content To Its Music Streaming Service

    Posted by Adam Halpin on September 26, 2017 at 8:24 AM

    The Future Of Streaming Services And Apple

    With streaming services rising in popularity many content providers are making the move to on demand services in the hopes of competing with the big two of the streaming world, Netflix and Hulu. The two services already have much competition with Amazon Prime, YouTube Red, Disney’s newly announced on demand service and Sony’s free Crackle service.

    If the success of Netflix is anything to go by, what draws users to the service most is unique original programming such as the successful series Orange is the New Black, Stranger Things and House of CardsIn this blog, Hollywood Branded discusses how Apple is adding more original video content to its music streaming services to compete with streaming services such as Hulu and Netflix.



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    Topics: Creative Content

    How Do Women Like To View Branded Content? [Infographic]

    Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM

    The Way Women Prefer To See Original Content Created By Brands

    In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

    This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.



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    Topics: Celebrity Initiative, Creative Content

    Graphics Cheat Sheet For Brand Marketers

    Posted by Stacy Jones on September 11, 2017 at 9:11 AM

    Your Social Media Needs Images

    We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

    We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.



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    Topics: Public Relations, Social Media Strategy, Creative Content

    Popular Songs In Commercials: Walmart, Hyundai & Samsung

    Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

    How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

    Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

    In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 



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    Topics: Public Relations, Creative Content, Digital Marketing

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