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    Hyatt's "Coming Together" Charlottesville Political Advertisement

    Posted by Jessica Moore on August 23, 2017 at 7:06 AM

    How Brands Are Using Politically Charged Scenarios to Support And Educate

    A growing trend for commercial advertising is for brand marketers to use political charged issues to create branding campaigns, much like this last year with Johnnie Walker and Tecate's campaigns when they supported Hispanics amid the wall conversations.  In the wake of the racially charged tragedy following the August events of Charlottesville, one brand marketer has sought to voice a message of unity in hours filled with voices filled with hate and animosity. 

    Hyatt has stepped outside of their box to put their brand beliefs front and center.  But how did one commercial acheive so much? In this blog, Hollywood Branded explores the impact of politically charged advertisements in a hyper-aware society, and offers ideas on how best to adapt your brand to the changing times.



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    Topics: Creative Content

    Take Advantage of Product Placement - IKEA Game Of Thrones Product Placement

    Posted by Alexis Tawater-Tiedemann on August 16, 2017 at 7:51 AM

    How The Furniture Brand Ended Up In The Show - And The Internet Lost It



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    Topics: Celebrity Initiative, Creative Content

    A Glimpse Into Franchise Power Of The Planet Of The Apes

    Posted by Adam Halpin on August 10, 2017 at 7:38 AM

    The Magic Of Franchise Film Hits

    Many franchises from the past have recently returned to the big screen. Why? Because movie studios know they typically all but guarantee box office success. But not always, such as seen in in our post The Mummy: When A Franchise Launch Fails And The Future Of The Dark Universe.  

    So the question is - can second, third or even fourth (or more) attempts revitalize the essence and most importantly success of the original?  The Planet of the Apes is one of the oldest film franchises in the world and yet it continues to find life - with a humongous established fan base in place. In this blog, Hollywood Branded discusses the most recent incarnation of The Planet of the Apes franchise and the history of it's success. 



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    Topics: Creative Content

    Apple & The Rock Team Up For A Siri Celebrity Endorsement

    Posted by Alexis Tawater-Tiedemann on July 26, 2017 at 6:43 AM

    How The Ultra-Busy Superstar Uses Apple's Leading Lady To Stay Organized

    Dwayne "The Rock" Johnson is one of the busiest men in Hollywood. From constantly filming movies (he currently has four films in post-production, including Jumanji), to starring in his hit TV show Ballers, to even (possibly) preparing to run for President of the United States of America, the man rarely sits still.

    Apple uses this to show the organizational skills of their always-improving assistant Siri, who lives inside your Apple device. In this blog, Hollywood Branded looks Apple's new celebrity endorsement of Siri by The Rock.



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    Topics: Celebrity Initiative, Creative Content

    Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

    Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

    How The Sultry Pop Queen And Sprint Teamed Up

    Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

    In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.



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    Topics: Celebrity Initiative, Creative Content, Social Influencers

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