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    Lupita's Lip Balm Sales Prove The Power Of Awards Season

    Posted by Stacy Jones on March 12, 2014 at 7:00 AM

    Rise To Fame

    The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.

    Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight. Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion world.



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    Topics: Celebrity Initiative, Event Activations, Public Relations, Strategic Partnerships

    Twitter Advertising: The Paid Ad Tweet Versus The Celebrity Tweet

    Posted by Stacy Jones on September 27, 2013 at 7:08 PM

    The Celebrity Sponsored Tweet

    One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.

    Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  So what does this all mean for a marketer?



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    Topics: Celebrity Initiative, Public Relations, Social Media Strategy, Strategic Partnerships

    A Day In The Life Of A Hollywood Branded Agent

    Posted by Stacy Jones on March 21, 2013 at 4:07 PM

    The Hollywood Experience

    Script reading. TV reviewing. Set visits. Award show events. Private screenings...All in a day's work. Everyday I work on something different - whether it is reading the next Marvel comic turned motion picture, getting a call about the next J.J. Abrams TV show, representing our brands at the MTV Video Music Awards, or attending a private screening of the next Nicholas Sparks’ film. 

     



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    Topics: Behind-The-Sign Of Hollywood, Public Relations

    Celebrity Endorsements And The Power To Drive Consumer Purchase Intent

    Posted by Stacy Jones on December 10, 2012 at 5:35 PM

    The Brand-Celebrity Connection

    Brands are synonymous with the celebrities that promote them. "But the right spokesperson doesn't make the actual product better. In fact in many instances, a celebrity endorsement means just a higher price tag."



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

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