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    Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

    Posted by Stacy Jones on May 31, 2014 at 3:29 PM

    A New Age In Ratings

    Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

    Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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    Topics: International Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    With Korean Dramas Booming in the U.S., Brands Should Take Note

    Posted by Stacy Jones on May 19, 2014 at 12:23 PM

    Rise Of The K-Drama

    China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years. But China is not the only Asian country that has seen an increase in TV and film consumption trends.

    Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

    DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content. In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.

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    Topics: International Partnerships, Strategic Partnerships, Public Relations

    There's An App For That: LeBron Raises Bar On Celebrity Endorsements

    Posted by Stacy Jones on May 9, 2014 at 4:56 PM

    A True Endorsement Superstar

    LeBron James has built quite a resume of big brand endorsements. These deals, which include McDonald’s, Nike and Samsung, have landed him the top spot as the highest grossing American brand endorser, earning him more than the top ten MLB endorsers combined. He is acclaimed by many to be one of the best players in the game, and has an extremely passionate following, both in the stands and on social media.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Lupita's Lip Balm Sales Prove The Power Of Awards Season

    Posted by Stacy Jones on March 12, 2014 at 7:00 AM

    Rise To Fame

    The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.

    Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight. Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion world.

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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations

    Twitter Advertising: The Paid Ad Tweet Versus The Celebrity Tweet

    Posted by Stacy Jones on September 27, 2013 at 7:08 PM

    The Celebrity Sponsored Tweet

    One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.

    Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  So what does this all mean for a marketer?

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

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