Why We Decided To Create A Monster Of A Survey
When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model. It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.
But now, thanks to our survey, we have an endless amount of data to share!