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    Our Survey Confirms Entertainment Marketing Increases Consumer Sales

    Posted by Stacy Jones on January 16, 2015 at 10:30 AM

    Why We Decided To Create A Monster Of A Survey

    When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

    But now, thanks to our survey, we have an endless amount of data to share!



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    Topics: Strategic Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    UCFTI Bridge Between China and Hollywood

    Posted by Stacy Jones on October 1, 2014 at 7:01 AM

    China Is A Consumption Jackpot

    Chinese entertainment consumption is enormous and rapidly growing. In fact, by 2017 China is expected to be the largest consumers of entertainment world wide – with the biggest box office takes of any country.

    In Hollywood numerous content creators see a major opportunity in this market, and are seeking investment dollars from China, or the opportunity to co-produce content with China in order to help guarantee that specific content distribution in the country.

     



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    Topics: Strategic Partnerships, Public Relations

    Why The New California Film & TV Tax Credit Legislature Matters To Us

    Posted by Stacy Jones on September 19, 2014 at 3:41 AM

    The Big News

    California is about to return as the official home of the Silver Screen.

    The California Film & TV industry had a very big win yesterday on a battle that has been fought for years and which will impact the families of those our team works with on a daily basis while impacting runaway productions.



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    Topics: International Partnerships, Public Relations

    How Do Jay Z and Beyoncé Separation Rumors Impact Associated Brands?

    Posted by Stacy Jones on September 4, 2014 at 6:00 PM

    America's Royal Couple

    It seemed for a while that Beyoncé could do no wrong. Her personal brand was successful, and thus, any brand she touched turned to gold. Her romance with rapper Jay Z, from dating to marriage to the birth of their child, was championed in the tabloids with the media cheering them on.



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    What To Learn From The Marketing Success of 'The Fault in Our Stars'

    Posted by Stacy Jones on June 6, 2014 at 10:45 AM

    High Anticipation

    The film 'The Fault in Our Stars,' a story about two teenagers played by Shailene Woodley and Ansel Elgort who meet at a cancer support group and fall in love, has had a strong debut with late night numbers at $8.2 million. Though the film is not on a grand blockbuster scale like some other recent releases - 'X-Men,' 'Godzilla,' 'Edge of Tomorrow' - it is among the most anticipated, and is predicted to deliver big numbers by the end of the weekend. 



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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Public Relations, Social Media Strategy

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