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    How Do Jay Z and Beyoncé Separation Rumors Impact Associated Brands?

    Posted by Stacy Jones on September 4, 2014 at 6:00 PM

    America's Royal Couple

    It seemed for a while that Beyoncé could do no wrong. Her personal brand was successful, and thus, any brand she touched turned to gold. Her romance with rapper Jay Z, from dating to marriage to the birth of their child, was championed in the tabloids with the media cheering them on.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    What To Learn From The Marketing Success of 'The Fault in Our Stars'

    Posted by Stacy Jones on June 6, 2014 at 10:45 AM

    High Anticipation

    The film 'The Fault in Our Stars,' a story about two teenagers played by Shailene Woodley and Ansel Elgort who meet at a cancer support group and fall in love, has had a strong debut with late night numbers at $8.2 million. Though the film is not on a grand blockbuster scale like some other recent releases - 'X-Men,' 'Godzilla,' 'Edge of Tomorrow' - it is among the most anticipated, and is predicted to deliver big numbers by the end of the weekend. 

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Public Relations, Social Media Strategy

    Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

    Posted by Stacy Jones on May 31, 2014 at 3:29 PM

    A New Age In Ratings

    Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

    Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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    Topics: International Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    With Korean Dramas Booming in the U.S., Brands Should Take Note

    Posted by Stacy Jones on May 19, 2014 at 12:23 PM

    Rise Of The K-Drama

    China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years. But China is not the only Asian country that has seen an increase in TV and film consumption trends.

    Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

    DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content. In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.

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    Topics: International Partnerships, Strategic Partnerships, Public Relations

    There's An App For That: LeBron Raises Bar On Celebrity Endorsements

    Posted by Stacy Jones on May 9, 2014 at 4:56 PM

    A True Endorsement Superstar

    LeBron James has built quite a resume of big brand endorsements. These deals, which include McDonald’s, Nike and Samsung, have landed him the top spot as the highest grossing American brand endorser, earning him more than the top ten MLB endorsers combined. He is acclaimed by many to be one of the best players in the game, and has an extremely passionate following, both in the stands and on social media.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

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