Gwen Stefani Is The Face Of New MasterCard Campaign
Brands of all categories benefit from the recognition and popularity that products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements the brand?
Gwen Stefani has recently stepped out as MasterCard’s most recent spokesperson – a bold move for Stefani, who has previously demonstrated a tendency to lean more towards beauty and fashion brand endorsements. Aside from briefly flirting with a HP endorsement, Stefani has complimented her personal style, and that of her own fashion brand by choosing endorsements suited to her persona, such as OPI Nail Polish, L’Oreal.