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    What Makes A Good Celebrity Endorsement - For A Credit Card?

    Posted by Stacy Jones on January 28, 2015 at 9:30 AM

    Gwen Stefani Is The Face Of New MasterCard Campaign

    Brands of all categories benefit from the recognition and popularity that products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements the brand?

    Gwen Stefani has recently stepped out as MasterCard’s most recent spokesperson – a bold move for Stefani, who has previously demonstrated a tendency to lean more towards beauty and fashion brand endorsements. Aside from briefly flirting with a HP endorsement, Stefani has complimented her personal style, and that of her own fashion brand by choosing endorsements suited to her persona, such as OPI Nail Polish, L’Oreal.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

    Calvin Klein's Iconic Celebrity PR Ad Campaign and Celebrity Network

    Posted by Stacy Jones on January 26, 2015 at 10:00 AM

    Calvin Klein Have Created a Celebrity Network With Their Iconic Ad Campaign

    There’s no denying the triumph of the iconic Calvin Klein Underwear advertising campaign. The brand’s long-running success with the campaign has seen the brand push the boundaries to create controversial – albeit eye popping – content that grabs attention and generates both consumer and media conversation.

    In this blog, Hollywood Branded discusses how Calvin Klein created its own celebrity network through their iconic PR ad campaign using Marky Mark and Justin Bieber.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

    Our Survey Confirms Entertainment Marketing Increases Consumer Sales

    Posted by Stacy Jones on January 16, 2015 at 10:30 AM

    Why We Decided To Create A Monster Of A Survey

    When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

    But now, thanks to our survey, we have an endless amount of data to share!

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    Topics: Strategic Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    UCFTI Bridge Between China and Hollywood

    Posted by Stacy Jones on October 1, 2014 at 7:01 AM

    China Is A Consumption Jackpot

    Chinese entertainment consumption is enormous and rapidly growing. In fact, by 2017 China is expected to be the largest consumers of entertainment world wide – with the biggest box office takes of any country.

    In Hollywood numerous content creators see a major opportunity in this market, and are seeking investment dollars from China, or the opportunity to co-produce content with China in order to help guarantee that specific content distribution in the country.


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    Topics: Strategic Partnerships, Public Relations

    Why The New California Film & TV Tax Credit Legislature Matters To Us

    Posted by Stacy Jones on September 19, 2014 at 3:41 AM

    The Big News

    California is about to return as the official home of the Silver Screen.

    The California Film & TV industry had a very big win yesterday on a battle that has been fought for years and which will impact the families of those our team works with on a daily basis while impacting runaway productions.

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    Topics: International Partnerships, Public Relations

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