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    The Reason Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

    Posted by Stacy Jones on August 19, 2015 at 7:10 AM

    A New Age In Ratings

    Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

    Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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    Topics: Public Relations, Social Media Strategy, Survey Statistics

    Survey Confirms Entertainment Marketing Increases Consumer Sales

    Posted by Stacy Jones on May 20, 2015 at 8:31 AM

    Why We Decided To Create A Monster Of A Survey

    When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

    But now, thanks to our survey, we have an endless amount of data to share!  We take a look at not only the survey results but the processes that went in to the creation.

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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy, Survey Statistics

    Cause Related Marketing Campaigns Getting The Celebrity Treatment

    Posted by Stacy Jones on March 17, 2015 at 10:23 AM

    Celebrity + Charity = Brand Sales

    The cosmetic brand, Urban Decay has announced their latest socially responsible campaign to support women’s empowerment, ‘The Ultra Violet Edge’. For this campaign, the brand has enlisted the help of their newest spokesperson, Gwen Stefani.

    With the release of their most recent product – ‘The Ultraviolet Edge’ facial primer, Urban Decay has chosen to market the product using two creative marketing strategies to grab the attention of their consumers. They’re employing the celebrity endorsement strategy and teaming it up with a Cause Related Marketing strategy in an effort to raise money to empower women around the world. But how does a brand create campaign benefit from teaming endorsement deals with cause related marketing tactics?

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

    What Makes A Good Celebrity Endorsement - For A Credit Card?

    Posted by Stacy Jones on January 28, 2015 at 9:30 AM

    Gwen Stefani Is The Face Of New MasterCard Campaign

    Brands of all categories benefit from the recognition and popularity that products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements the brand?

    Gwen Stefani has recently stepped out as MasterCard’s most recent spokesperson – a bold move for Stefani, who has previously demonstrated a tendency to lean more towards beauty and fashion brand endorsements. Aside from briefly flirting with a HP endorsement, Stefani has complimented her personal style, and that of her own fashion brand by choosing endorsements suited to her persona, such as OPI Nail Polish, L’Oreal.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

    Calvin Klein's Iconic Celebrity PR Ad Campaign and Celebrity Network

    Posted by Stacy Jones on January 26, 2015 at 10:00 AM

    Calvin Klein Have Created a Celebrity Network With Their Iconic Ad Campaign

    There’s no denying the triumph of the iconic Calvin Klein Underwear advertising campaign. The brand’s long-running success with the campaign has seen the brand push the boundaries to create controversial – albeit eye popping – content that grabs attention and generates both consumer and media conversation.

    In this blog, Hollywood Branded discusses how Calvin Klein created its own celebrity network through their iconic PR ad campaign using Marky Mark and Justin Bieber.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

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