A New Age In Ratings
Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.
Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.