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    How Much Kim Kardashian Charges For An Instagram Post

    Posted by Stacy Jones on November 27, 2017 at 10:54 AM

    The Queen of Selfies: Kim Kardashian West

    One of the most requested celebrity social media influencers for brands is… drum roll please… Kim Kardashian! At least until the brand learns that it will cost more than $250k for a single post. Some brand categories – diet teas, hair products, and vitamins which can be purchase online – get major traction in immediate sales from brand partnerships with social influencers. Others just get what any other typical form of advertising brings – awareness, which may eventually lead to sales.

    However, Kim Kardashian, like all of the Kardashians in general, is still the leading influencer online for social media posts. She knows what she is doing and how to capture an audience. In this blog, Hollywood Branded looks at fee driven branded Instagram posts by Kim Kardashian and why brands clamor to partner with the Queen of Selfies.

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    Topics: Celebrity Initiative, Social Media Strategy, Social Influencers

    Influencer Marketing Cheat Sheet [Infographic]

    Posted by Stacy Jones on November 23, 2017 at 9:30 AM

    Who Is An Influencer

    When a brand marketer calls our agency and says they want to do 'celebrity influencer partnerships' we know what they likely want as a result of a social influencer campaign - but often times what they think they are asking for isn't actually it.

    Today, there is a very fine line nowadays between 'celebrity' and just 'a big-deal social influencer.'  But a very different deliverable is achieved based on who you work with. In this blog, Hollywood Branded shares an infographic cheat sheet prepared by Jason Quey of The Storyteller Marketer, and our insights on choosing the influencer you want to work with- really.

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    Topics: Celebrity Initiative, Social Media Strategy

    HB In The News - Luxury Entertainment Marketing

    Posted by Stacy Jones on November 8, 2017 at 4:58 PM

    How Luxury Brands Can Better Harness Celebrity And Entertainment

    For luxury brands, celebrities have always been a natural go-to source for partnerships.  The two compliment one another, allowing aspiration drivers to be shared between the two.  And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.

    Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily. In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.

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    Topics: Social Media Strategy, Social Influencers

    How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

    Posted by Stacy Jones on October 24, 2017 at 2:24 PM

    Better Than A Direct Response Ad

    I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

    We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    HB In The News - Marketing Drive's Article On How Brands Leverage Snapchat

    Posted by Stacy Jones on October 23, 2017 at 10:01 AM

    How A Media Outlet Is Winning At Snapchat

    With so many social media platforms competing for eyeballs and engagement, it can be really hard for brand managers to know where to spend not only money, but significant amounts of time by their team.

    Hollywood Branded was recently interviewed by Shane Schick about current Snapchat trends, for the article "How National Geographic Grew Its Snapchat Audience By 3M In 3 Months" for Marketing Dive. In this blog, Hollywood Branded shares more insight into Snapchat's social media platform, how brands leverage Snapchat, and some best industry case studies.

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    Topics: Social Media Strategy, Social Influencers

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