The Queen of Selfies: Kim Kardashian West
One of the most requested celebrity social media influencers for brands is… drum roll please… Kim Kardashian! At least until the brand learns that it will cost more than $250k for a single post. Some brand categories – diet teas, hair products, and vitamins which can be purchase online – get major traction in immediate sales from brand partnerships with social influencers. Others just get what any other typical form of advertising brings – awareness, which may eventually lead to sales.
However, Kim Kardashian, like all of the Kardashians in general, is still the leading influencer online for social media posts. She knows what she is doing and how to capture an audience. In this blog, Hollywood Branded looks at fee driven branded Instagram posts by Kim Kardashian and why brands clamor to partner with the Queen of Selfies.