How Facebook Is Innovating To Follow Trends And Create Content
It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.
With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure. In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.