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    9 Tips To Organically Market Your Brand on Instagram

    Posted by Linn Andersson on April 17, 2018 at 8:07 AM


    Instagram Is a Growing Platform

    Successful Instagram pages are based on inspiration, driven by photo and video content that captures the true essence of a brand.  But there is actually an art to creating a page that consumers want to view.  There is an enormous opportunity to grab attention (and engagement!) on the platform, as the users are  50 times more engaged in their feeds compared to Facebook users. And it’s not a platform that is going to go away.

    Instagram is steadily growing and gaining more and more users every year, and has become a phenomenal channel for companies to market their brand. It’s an effective and affordable way to organically reach out to both existing and new customers. But there are some tricks to leveraging the platform to its fullest. In this blog, Hollywood Branded provides 9 tips to organically market your brand on Instagram to increase follower engagement.  



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    Topics: Social Media Strategy, Digital Marketing, Product Placement & Branded Content

    How 5 Baby Brands Found Success Through Celebrity Parents

    Posted by Stacy Jones on April 2, 2018 at 9:53 AM

    Why Celeb Endorsement Of Baby Products Works So Well

    We as consumers are fascinated at the world of celebrities. They are rich, famous and glamorous. And this doesn’t change when they have babies – in fact, our fascination grows even more.  Celebrities certainly have a way of making parenting look so easy… and glamorous! 

    When we see our favorite celebrities give birth to adorable little mini-me-celebs we inherently pay attention to the way they parent… especially if we are parents ourselves. And our fascination includes what products they use, and in what clothes they dress these little mini-me's.   In this blog, Hollywood Branded looks at how several companies have successfully used celebrity endorsements of baby products to dramatically impact how consumers view and buy those brands.



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    Topics: Celebrity Initiative, Social Media Strategy

    Content Marketing Part 1:  An Intro to Content Marketing And Why Brands Need It To Survive

    Posted by Dumisa Moyo on March 29, 2018 at 9:58 AM

    A Brand's Online Presence Means Everything

    Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.

    In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect.  In part one of this two part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.



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    Topics: Social Media Strategy, Creative Content

    Questions To Ask To Get Influencer Marketing That Works

    Posted by Stacy Jones on March 8, 2018 at 10:02 AM

    The Tips And Tricks To Make Success Happen

    Influencer marketing that works involves brand recognition by people or companies with a high number of followers which fit into your brand’s niche. Once delegated to celebrities and famous personalities, today’s influencers can be anyone, in any demographic, and there are influencers which are well-suited to any brand or product you might offer.

    Which means that as a brand, you can create a campaign that works for your budget, by selecting from micro, macro or celebrity influencers that resonate with your core target audience.  In this blog, Hollywood Branded shares questions brands should ask themselves to get influencer marketing that works.



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    Topics: Social Media Strategy, Social Influencers

    5 Opportunities For Advertising On Snapchat

    Posted by Madison Krizan on March 1, 2018 at 12:00 AM

    More Brand Advertising Options You Should Know About 

    At the beginning of February Snapchat shocked their millions of users worldwide by rolling out a brand-new update with completely redesigned features. All of these updates have increased the ease at which users connect with content from both friends and public accounts, leaving major opportunities for brands to use Snapchat as a platform for social media marketing. 

    And just this week they announced two new versions of Snapchat glasses as well.  Opportunities for brand exposure on Snapchat include: Snap Ads, Sponsored Lenses, Sponsored Geofilters, and Snapchat Influencer Partnerships. In this blog, Hollywood Branded discusses 5 new opportunities for advertising on Snapchat, how they work and the benefits for your brand. 



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    Topics: Celebrity Initiative, Social Media Strategy, Social Influencers

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