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    How To #7: 5 Steps To Tell If An Influencer Has Fake Instagram Followers

    Posted by Stacy Jones on December 18, 2017 at 5:39 PM
    Protecting Your Brand From Instagram Deceivers

    The power of Instagram influencer partnerships has been proven to impact brand sales.  A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight.   But choosing your Instagram influencer partner isn't as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!  

    Sometimes it's easy to see that the follower base is comprised of fake accounts - but other times, a little more insight is needed to avoid partnering with fake Instagram influencer fan bases. In this blog, Hollywood Branded shares 5 simple steps to help you find out if an influencer has fake Instagram followers, so you can get the most bang for your buck! 

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    Topics: Social Media Strategy, Social Influencers

    Starbucks Holiday Cups: Key to Good Social Media Marketing

    Posted by Sophia Sun on November 29, 2017 at 9:21 AM

    How Starbucks Holiday Cups are Good Marketing for Starbucks

    The holiday season is the perfect time to indulge in decadent food and go over the top with decorations. Stores are starting to release their seasonal food and drinks trying to help get their brands into the holiday spirit.

    One popular chain store has just released their new holiday cups, which typically get some pretty great social media attention.  Each year Starbucks comes out with their new festive cups just in time for the holidays. In this blog, Hollywood Branded discuses how Starbuck’s holiday cups are key to good social media marketing and beneficial way of marketing their brand.

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    Topics: Social Media Strategy

    How Much Kim Kardashian Charges For An Instagram Post

    Posted by Stacy Jones on November 27, 2017 at 10:54 AM

    The Queen of Selfies: Kim Kardashian West

    One of the most requested celebrity social media influencers for brands is… drum roll please… Kim Kardashian! At least until the brand learns that it will cost more than $250k for a single post. Some brand categories – diet teas, hair products, and vitamins which can be purchase online – get major traction in immediate sales from brand partnerships with social influencers. Others just get what any other typical form of advertising brings – awareness, which may eventually lead to sales.

    However, Kim Kardashian, like all of the Kardashians in general, is still the leading influencer online for social media posts. She knows what she is doing and how to capture an audience. In this blog, Hollywood Branded looks at fee driven branded Instagram posts by Kim Kardashian and why brands clamor to partner with the Queen of Selfies.

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    Topics: Social Media Strategy, Celebrity Initiative, Social Influencers

    Influencer Marketing Cheat Sheet [Infographic]

    Posted by Stacy Jones on November 23, 2017 at 9:30 AM

    Who Is An Influencer

    When a brand marketer calls our agency and says they want to do 'celebrity influencer partnerships' we know what they likely want as a result of a social influencer campaign - but often times what they think they are asking for isn't actually it.

    Today, there is a very fine line nowadays between 'celebrity' and just 'a big-deal social influencer.'  But a very different deliverable is achieved based on who you work with. In this blog, Hollywood Branded shares an infographic cheat sheet prepared by Jason Quey of The Storyteller Marketer, and our insights on choosing the influencer you want to work with- really.

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    Topics: Celebrity Initiative, Social Media Strategy

    HB In The News - Luxury Entertainment Marketing

    Posted by Stacy Jones on November 8, 2017 at 4:58 PM

    How Luxury Brands Can Better Harness Celebrity And Entertainment

    For luxury brands, celebrities have always been a natural go-to source for partnerships.  The two compliment one another, allowing aspiration drivers to be shared between the two.  And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.

    Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily. In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.

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    Topics: Social Media Strategy, Social Influencers

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