Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers
They Are More Than YouTubers
Do you ever go down the YouTube rabbit hole? I know I have, and a lot of the videos I can't stop binging fall under the category of Entertainment videos. Forbes has released their list of the top Entertainment influencers, and all of these people have one thing in common: millions of people can't stop following their every move.
YouTube is not the only thing these men and women do, it is just the beginning of how they share their daily lives. From books to TV shows, these self-made digital stars are doing it all, and brands who pay them are a big part of how they can profit from their self made lives is all made possible. In this blog, Hollywood Branded looks at Forbes' list of the Top 10 Entertainment Influencers and the brands they have partnered with.
Virtual Experiences Are Pioneering A New World For Brand Marketers
Product Placement has long been a part of video games, mostly in the form of “native ads.” By definition, native ads include billboards, signs, and other advertisements that lend reality to the setting of the video game while also promoting real-world brands. They don't necessarily stand out with messaging - but they are in the 'world' of the game experience.
With the acquisition of Oculus Rift by Facebook, and the rumblings throughout the tech world about virtual reality, Virtual Reailty (VR) may add a whole new level to product placement and brand integration with video games over the future years to come. In this blog, Hollywood Branded takes a look at the future of product placement and video games, especially as it relates to virtual reality.
Mission: Product Placement
Box office action films, especially spy capers, are a mecca for luxury and high tech brand partnerships. The storylines provide seamless showcase opportunities, the typical associated cast are mega A-list actors, and the international audiences provide a global platform to launch co-branded media campaigns. What more could a brand desire!
And one of the most time-tested, popular and brand friendly of these films is the Mission Impossible franchise. In this blog, Hollywood Branded shares an infographic our team created on the brand partnerships of Mission Impossible through the decades.
Brand Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare
So what do you do as a brand if your entire image is wrapped around one individual... and the partnership goes wrong? Do you put your head down like an ostrich and try to weather the storm ... or do you start looking for different eggs to put in your basket, and grab onto other properties and individuals who can help give you a quick brand lift while sharing your message of brand beliefs which (hopefully) counter those of whatever happened that went wrong.
Such is the case of Papa John's at this moment in time. In this blog, Hollywood Branded discusses what brands like Papa John’s can do to recover from a PR nightmare caused by its own self-created celebrity persona, and brand founder.
How Self-Awareness Doubles As Clever Self-Promotion
The times they are a changing, at least as far as product placement goes, and no we're not just talking about the work we do over at Hollywood Branded, and other agencies. Taking a brand, placing it in a movie - when you think of product placement that is the exact image you get, isn't it? A Coke can in the hands of an A-List actor while they're having lunch, or cracking open a cold Bud Light after surviving an alien robot attack (we're looking at you Transformers: Age of Extinction).
While those overt placements are top of mind there's another level that exists, one that's much more subversive in nature, one that you may not even consider to be product placement in the first place since it's so natural, or in some cases, expected - like in Ralph Breaks the Internet: Wreck-It Ralph 2. So, what exactly are we talking about? Well, we're glad you asked. In this blog, Hollywood Branded delves into a trend in movies by using studio properties as a form of product placement, and see just how successful this new form of promotion is...