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    Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 1

    Posted by Dumisa Moyo on May 16, 2018 at 10:38 AM

    Leveraging Anime To Build A Brand

    Good news anime marketing fans! The industry of Japanese animation's influence on Western culture has has been quiet in its growth; but it has, nonetheless, become a colossal commodity that owes a great deal of thanks to one television network in particular - Toonami.  

    Turner Broadcasting’s programming block Toonami has popularized some of the most influential and critically acclaimed anime titles to date. For many English speaking fans, the word “anime” first became a household term after being exposed to this specific broadcasting brand -- unless you were exposed to the classic Speed Racer. In fact, Toonami's innovative approach to marketing their content could be adopted by your agency or brand, and brands can consider how to strategically partner with anime projects to target a very engaged viewer. In part one of this two part blog case study, Hollywood Branded will show you how Toonami strategically used anime to market their brand. 



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on May 14, 2018 at 11:32 AM
     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

    Posted by Stacy Jones on May 4, 2018 at 6:14 AM

    A Marketing Force Of Its Own

    Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

    Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 



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    Topics: Strategic Partnerships, Creative Content

    Celebrity Endorsement Deals Gone Wrong: When Brands Cross The Line

    Posted by Stacy Jones on April 23, 2018 at 11:30 AM

    How Celebrity Endorsement Misuse Leads To Lawsuits 

    A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.

    But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears.  Lawsuits.  In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.



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    Topics: Celebrity Initiative, Public Relations, Strategic Partnerships

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!



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    Topics: Celebrity Initiative, Strategic Partnerships, International Partnerships, Social Influencers

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