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    Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

    Posted by Stacy Jones on June 25, 2018 at 8:55 AM

    Night Falls As The Agents Prepare For Battle

    Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. This scene, central to the plot of this last summer's critically acclaimed Sicario had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

    So how does a brand manage to become central to an action scene and incredibly important to a film?  In this blog post, Hollywood Branded shares this case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.



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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content, Product Placement & Branded Content

    Top Brand Partnerships With Deadpool 2

    Posted by Jessica Moore on June 12, 2018 at 12:17 PM

    How The Merc With A Mouth Mastered Marketing

    He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

    In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...



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    Topics: Digital Marketing, Strategic Partnerships, Social Media Strategy, Creative Content

    When Celebrity Endorsements Go Wrong

    Posted by Stacy Jones on June 4, 2018 at 10:19 AM

    How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

    No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

    And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in.  In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie

    Posted by Jessica Moore on May 30, 2018 at 9:43 AM

    How Brands Capitalized On The Million Year Old Market

    With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.

    When brands build smart strategies to leverage huge summer blockbusters, they win big time.  They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general.  In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top  brand partnerships with Jurassic World: Fallen Kingdom...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Product Placement Trade Out Opportunities in Hollywood TV and Film

    Posted by Stacy Jones on May 28, 2018 at 3:55 PM

    Brand Relationships With Hollywood

    There are a few dozen brands who have figured out how to truly leverage Hollywood.  Why not more?  Quite frankly - it's perplexing.  Because the opportunity is absolutely there, waiting to be seized by brand managers.  Yet many brands, across really key categories, have either not tried product placement, or not done so effectively.

    There are certain categories where success is really a no brainer.  These include beverages (both alcohol and non-alcoholic), automotive brands, electronics (my oh my the opportunities), apparel, jewelry and watches and countless others. And some brands reign king across those categories, while others rarely if ever make even a walk on background role on screen.  But the potential is there for every brand -- if you just let Hollywood know you are ready to play in the game.  In this blog, Hollywood Branded shares how brands can successfully leverage product placement trade out opportunities in Hollywood TV and film.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

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