Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled. Implied celebrity endorsement is achieved. And a comprehensive program with on air, retail and digital elements can be activated.
But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.