Chevrolet's Transformation Through Brand Integration
With the fifth installment of the widely popular Transformers franchise set to hit theaters June 2017, fans and dealerships alike are gearing up for the release date - not only for the movie, but also for Camaro sales. Take a walk down any dealership lane with a child and they’ll be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grows among those with a drivers license.
But how did a muscle car gain such incredible popularity that it’s become a household name? And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro? In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.