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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Case Study On How Movie Product Placement Sells A Brand

    Posted by Jessica Moore on March 27, 2017 at 7:11 AM

    Chevrolet's Transformation Through Brand Integration

    With the fifth installment of the widely popular Transformers franchise set to hit theaters June 2017, fans and dealerships alike are gearing up for the release date - not only for the movie, but also for Camaro sales. Take a walk down any dealership lane with a child and they’ll be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grows among those with a drivers license.

    But how did a muscle car gain such incredible popularity that it’s become a household name?  And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro?  In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.

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    Topics: Strategic Partnerships

    Who Are You Wearing? Celebrity Styles On The Red Carpet

    Posted by Jessica Moore on March 9, 2017 at 7:57 AM

    How The Oscars Gave Fashion Brands A Makeover

    With awards season in full swing, Hollywood’s most prestigious award show has come and passed, so too has fashion brand’s largest product placement opportunity. Over the years the infamous inquisition of what designer the stars are wearing has become synonymous with red carpet culture at the Academy Awards.

    With Hollywood’s elite dropping every brand amalgamated into their outfit – quite literally – from head to toe, it’s no wonder fashion brands are on the edge of their seats, waiting with bated breath for whether or not their name will slip from an A-lister during a red carpet interview. In this blog, Hollywood Branded will explore the most popular question at an award show, and how celebrity styles on the red carpet can take a fashion house from rags to riches.

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    Topics: Celebrity Initiative, Event Activations

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