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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Franchise Fatigue: Hollywood’s Newest ‘F’ Word

    Posted by Jessica Moore on June 29, 2017 at 12:03 PM

    What Film's Latest Trend Means For Brands

    With June nearly at a close movie goers and producers are in the midst of the summer blockbuster rush, however, while the forecast for LA may say there’s nothing but sunshine, those in the film industry can sense something brewing in the horizon…

    While in the past summer blockbusters have been regarded as prime-time for theater goers, boasting the loudest, funniest, and most exciting films of the year, slowly there has been a change in the tide. Original ideas now make way instead for sequels and remakes, and it’s taking a toll on the brands who once flourished during this season.  In this blog, Hollywood Branded will explore Hollywood’s newest ‘F’ word – Franchise Fatigue – a phenomenon grappling the film industry, and investigate how brands can navigate these new waters…

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    Topics: Strategic Partnerships

    May The Branding Force Be With You - Brands Leverage Star Wars

    Posted by Jessica Moore on May 8, 2017 at 10:55 AM

    How Companies Capitalize On A Galaxy Far, Far Away

    May the Fourth be with you!”  The common greeting, slogan, phrase, and social media tag deriving from the once inside joke amongst Star Wars fans has swelled into a new pop cultural phenomenon, dubbing May 4th an unofficial Star Wars holiday amongst fans and onlookers alike.

    As with every pop culture movement companies have leapt onto the bandwagon, taking part in the nerd culture with a full embrace in the hopes of pulling the large audience to their side.

    In this blog, Hollywood Branded explores how companies have capitalized on this galaxy far, far away, and the overall effectiveness of branding and brand integration amongst Star Wars fans.

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    Topics: Social Media Strategy, Strategic Partnerships

    The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash

    Posted by Jessica Moore on April 7, 2017 at 3:59 PM

    How To Avoid Backlash While Making A Statement

    We are living in a time when popular and political culture have become so closely related the two topics create more and more overlap with every passing day. Really, it’s no wonder most advertisements and the brands whom they represent are taking a stance on the latest issues facing not only the United States, but the world as well.

    In the wake of the most recent public discourse extravaganza dubbed “The Kendall Jenner Pepsi Ad”, In this blog, Hollywood Branded explores the impact of politically charged advertisements in popular culture, and how to effectively showcase your brand without the backlash.

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    Topics: Celebrity Initiative, Creative Content

    Case Study On How Movie Product Placement Sells A Brand

    Posted by Jessica Moore on March 27, 2017 at 7:11 AM

    Chevrolet's Transformation Through Brand Integration

    With the fifth installment of the widely popular Transformers franchise set to hit theaters June 2017, fans and dealerships alike are gearing up for the release date - not only for the movie, but also for Camaro sales. Take a walk down any dealership lane with a child and they’ll be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grows among those with a drivers license.

    But how did a muscle car gain such incredible popularity that it’s become a household name?  And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro?  In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.

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    Topics: Strategic Partnerships

    Who Are You Wearing? Celebrity Styles On The Red Carpet

    Posted by Jessica Moore on March 9, 2017 at 7:57 AM

    How The Oscars Gave Fashion Brands A Makeover

    With awards season in full swing, Hollywood’s most prestigious award show has come and passed, so too has fashion brand’s largest product placement opportunity. Over the years the infamous inquisition of what designer the stars are wearing has become synonymous with red carpet culture at the Academy Awards.

    With Hollywood’s elite dropping every brand amalgamated into their outfit – quite literally – from head to toe, it’s no wonder fashion brands are on the edge of their seats, waiting with bated breath for whether or not their name will slip from an A-lister during a red carpet interview. In this blog, Hollywood Branded will explore the most popular question at an award show, and how celebrity styles on the red carpet can take a fashion house from rags to riches.

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    Topics: Celebrity Initiative, Event Activations

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