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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Podcast EP 25: 9 Reasons Why Programmatic Won't Work For Product Placement

    Posted by Stacy Jones on September 6, 2018 at 10:38 AM

    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20+ years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses 9 downsides of programmatic advertising and media buying for product placement, and why it just doesn't work.



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    Topics: Marketing Best Practices

    How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

    Posted by Stacy Jones on September 3, 2018 at 10:19 AM

    The Benefits Of Product Placement Don't End After Airing

    Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

    However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.



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    Topics: Social Media Strategy, Marketing Best Practices, Product Placement & Branded Content

    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

    Why Brands Benefit From Product Placement in TV Pilots

    Posted by Stacy Jones on August 20, 2018 at 4:29 PM

    Brand Partnerships During TV Pilot Season

    The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

    That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.



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    Topics: Product Placement & Branded Content

    Virtual Reality – The Future Of Product Placement?

    Posted by Stacy Jones on August 13, 2018 at 11:26 AM

    Virtual Experiences Are Pioneering A New World For Brand Marketers

    Product Placement has long been a part of video games, mostly in the form of “native ads.” By definition, native ads include billboards, signs, and other advertisements that lend reality to the setting of the video game while also promoting real-world brands.  They don't necessarily stand out with messaging - but they are in the 'world' of the game experience.

    With the acquisition of Oculus Rift by Facebook, and the rumblings throughout the tech world about virtual reality, Virtual Reailty (VR) may add a whole new level to product placement and brand integration with video games over the future years to come.  In this blog, Hollywood Branded takes a look at the future of product placement and video games, especially as it relates to virtual reality.



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    Topics: Strategic Partnerships, Creative Content

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