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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

    Posted by Stacy Jones on October 3, 2018 at 1:26 PM

    Did They Actually Like My Pic!?

    So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

    In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job. In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 



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    Topics: Celebrity Initiative, Social Media Strategy

    Why Organic Product Placement Increases Brand Sales

    Posted by Stacy Jones on October 1, 2018 at 9:13 AM

    Why Is Organic Product Placement Better?

    Our team loves data, research and stats - and when we can't find answers to questions our clients and potential clients ask, we'll take it to the next level and run a survey ourselves.  One of the questions we are asked the most about is what case studies we have - literal proof is in the pudding that product placement works.

    And one of the survey factoids that has continuously been brought to light is that the majority of consumers far prefer branded content to more traditional forms of advertising.  That's not to say that all ads are not good advertising tools - but ads that haven't been crafted to be stories to themselves aren't typically as well received as product placement organically embedded into the content that viewers enjoy.  Basically, people aren't that interested in being clunked over the head by brands trying to shout their messaging from the roof tops.  Imagine that.  In our blog, Hollywood Branded shares our infographic on organic product placement, stats from our product placement survey, and provides detail to the types of product placement available for brand partnerships.



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    Topics: Survey Statistics, Product Placement & Branded Content

    A Mad Men Case Study On Liquor Product Placement

    Posted by Stacy Jones on September 24, 2018 at 1:52 PM

    We All Want To Drink Like The Stars

    Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too.  And we have the inside scoop as to how it happened.

    Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production.  In this blog, Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.



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    Topics: Product Placement & Branded Content

    How Blogging Helps B2B Brands Get Sales And Customers

    Posted by Stacy Jones on September 21, 2018 at 9:12 AM

    Blog Views - It's A Long Game, Give It Time

    I've talked about this before.  Our agency blogs.  Every week.  Regardless of excuses.  Even over holidays, blogs have been written, scheduled and posted. And the reason why we do it is because it helps us engage with potential clients.

    And after it helps us get their attention, the blog provides a reason to stay in contact each Monday through a friendly newsletter, without it being a too-in-your-face sales follow up. And after they become clients? It still serves as a weekly check-in, acting as a gentle reminder of potential other services that might be of interest. And that's because the content we write is specifically written to provide value and education to those reading it.  Right? See, it works for those of you in our newsletter!  In this blog, Hollywood Branded discusses how blogging helps brands get sales and customers - we know, because it works for us.



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    Topics: Social Media Strategy, Creative Content, Digital Marketing

    Increase Brand Sales With Talk Show Product Placement

    Posted by Stacy Jones on September 17, 2018 at 11:54 AM

    Case Study On How A Brand Rocket Fueled To Sales Success

    We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales.  And our answer? We think so - but too many times clients don't have analytics in place to measure results.  But when they do, it can make a MASSIVE impact.

    Talk shows air five days a week, and some show a lot of brands within their content.  Some placements are good, and others are absolutely great.  And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer.  In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.



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    Topics: Public Relations, Product Placement & Branded Content

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