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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How To #7: 5 Steps To Tell If An Influencer Has Fake Instagram Followers

    Posted by Stacy Jones on February 4, 2019 at 11:00 AM
    Protecting Your Brand From Instagram Deceivers

    The power of Instagram influencer partnerships has been proven to impact brand sales.  A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight.   But choosing your Instagram influencer partner isn't as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!  

    Sometimes it's easy to see that the follower base is comprised of fake accounts - but other times, a little more insight is needed to avoid partnering with fake Instagram influencer fan bases. In this blog, Hollywood Branded shares 5 simple steps to help you find out if an influencer has fake Instagram followers, so you can get the most bang for your buck! 



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    Topics: Social Media Strategy, Social Influencers

    How To #10: 12 Steps To Celebrity Event Sponsorships

    Posted by Stacy Jones on January 28, 2019 at 11:00 AM

    The Celebrity Stamp Of Approval

    With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

    The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages. In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    Product Placement Versus Brand Integration Explained

    Posted by Stacy Jones on January 21, 2019 at 10:14 AM

    There's A Common Misconception About Product Placement

    Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.  

    The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying.  But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.



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    Topics: Product Placement & Branded Content

    How To #5: Celebrity Swag Bag Gifting

    Posted by Stacy Jones on January 14, 2019 at 3:51 PM

    The Celebrity Swag Bag

    Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.  Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

    Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    Licensed Product Lines From Film & TV

    Posted by Stacy Jones on January 11, 2019 at 9:22 AM

    So Hip That Fans Are Knocking On Your Door For Purchase Opportunities

    Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success.  And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.

    For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.



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    Topics: Product Placement & Branded Content, Podcast Topic

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