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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Leveraging Podcast Advertising As Branded Content

    Posted by Stacy Jones on October 26, 2018 at 10:14 AM


    Podcasts Are A Massive Opportunity For Brand Advertising

    Our team knows a thing or two about podcasts, as we produce one every week on topics centered around helping brand managers best leverage content partnerships to impact their sales.  And maybe it's our fixation with our own podcast, but it caused us to start looking at podcasts as a marketing vehicle for our brand clients.

    And what we have discovered along the way is that most marketers are absolutely missing out on leveraging this fantastic branded content opportunity to get their brand integrated into third party content.  In this blog, Hollywood Branded is going to talk to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand. 



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    Topics: Product Placement & Branded Content

    Mistake #24: Not Realizing The Importance of A Public Relation Plan For Your Brand

    Posted by Stacy Jones on October 22, 2018 at 11:53 AM

    Why We Believe PR Is Important As A Marketing Agency

    Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

    Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life. In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.



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    Topics: Public Relations, Marketing Best Practices

    What Brands Need To Know When Choosing A Celebrity Endorser

    Posted by Stacy Jones on October 19, 2018 at 4:51 PM

    Making A Mistake Is Sure To Cost You Results And Money

    Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.

    There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.



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    Topics: Celebrity Initiative, Social Influencers

    How To #19: 6 Ways Scary Content Increases Sales

    Posted by Stacy Jones on October 15, 2018 at 5:02 PM

     


    A Scarily Good Opportunity For Brand Sales

    Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

    While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.



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    Topics: Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

    How To #26: Cracking 15 Steps To Get More Social Influencer Partnerships

    Posted by Stacy Jones on October 8, 2018 at 9:00 AM

    Leveraging A Celebrity Influencer's Social Power

    Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

    The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure ROI. In this blog post, Hollywood Branded provides 15 steps brand managers should take to get more social influencer partnerships to raise brand awareness and drive sales.



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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

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