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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How Blogging Helps B2B Brands Get Sales And Customers

    Posted by Stacy Jones on September 21, 2018 at 9:12 AM

    Blog Views - It's A Long Game, Give It Time

    I've talked about this before.  Our agency blogs.  Every week.  Regardless of excuses.  Even over holidays, blogs have been written, scheduled and posted. And the reason why we do it is because it helps us engage with potential clients.

    And after it helps us get their attention, the blog provides a reason to stay in contact each Monday through a friendly newsletter, without it being a too-in-your-face sales follow up. And after they become clients? It still serves as a weekly check-in, acting as a gentle reminder of potential other services that might be of interest. And that's because the content we write is specifically written to provide value and education to those reading it.  Right? See, it works for those of you in our newsletter!  In this blog, Hollywood Branded discusses how blogging helps brands get sales and customers - we know, because it works for us.



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    Topics: Social Media Strategy, Creative Content, Digital Marketing

    Increase Brand Sales With Talk Show Product Placement

    Posted by Stacy Jones on September 17, 2018 at 11:54 AM

    Case Study On How A Brand Rocket Fueled To Sales Success

    We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales.  And our answer? We think so - but too many times clients don't have analytics in place to measure results.  But when they do, it can make a MASSIVE impact.

    Talk shows air five days a week, and some show a lot of brands within their content.  Some placements are good, and others are absolutely great.  And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer.  In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.



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    Topics: Public Relations, Product Placement & Branded Content

    5 Tricks To Staying On Top Of Emails For Any Business

    Posted by Stacy Jones on September 13, 2018 at 11:27 AM

    The Problem

    Some people in our office get hundreds of emails every day - like myself.  It is ridiculous. Others get a small handful. But there is one thing that remains consistent across the board - people often forget to do the actions requested in the emails.  And I’m absolutely at fault as well.

    It took me quite a long time to realize that the overriding issue was really nothing more than... a lack of organization. Regardless of the individual, it was not based on a shear attempt to ignore the requests or action items needed by others on the team or - gasp - clients.  In this blog, Hollywood Branded discusses how our team has addressed a challenge felt across the nation by businesses of all types, everywhere: how to deal with email organization.



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    Topics: Social Media Strategy, Inbound Marketing

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Product Placement & Branded Content, Social Influencers, Strategic Partnerships

    7 Ways To Work With Celebrity Influencers

    Posted by Stacy Jones on September 10, 2018 at 12:37 PM


    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded on this podcast. Learn from her 20 years of experience as she shares top notched advice on the best marketing practices for brands. She will also walk you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones discusses seven steps of how to partner with celebrity brand ambassadors using their social media platforms to bring more awareness to your brand - and shares an infographic for easy reference.



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    Topics: Marketing Best Practices, Celebrity Initiative

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