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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How To #15: 9 Steps To Successfully Plan A Talk Show Integration

    Posted by Stacy Jones on March 25, 2019 at 12:07 PM

    Making Sales Happen With Talk Shows

    National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

    However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on March 18, 2019 at 9:30 AM
     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

    Posted by Stacy Jones on March 11, 2019 at 9:02 AM

    The Successful Celebrity Event

    When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

    Not only do these celebrities not attend for free -- you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run. In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    [Infographic] The Crazy Product Placement World of Wayne's World

    Posted by Stacy Jones on February 25, 2019 at 10:23 AM

    History Is Made From One Feature Film

    When people talk to our agency about the origins of product placement, they often say to us "oh, E.T. and Reese's Pieces!" or "Top Gun and Rayban" - and while those two are certainly some of the most easily memorable and impactful product placements from the 1980's, there is one man who took it a step further.  And that man is... Austin Powers - we mean Mike Myers.

    Mike Myer's films have, in almost all instances, taken product placement to an entirely new level.  And that goes back to his first big hit.  In this blog post Hollywood Branded looks at how Wayne's World made history with some of the most over-the-top product placements ever shown - and still remembered today.




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    How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

    Posted by Stacy Jones on February 11, 2019 at 11:00 AM

    A Consumer Engagement Tactic That Is Often Misunderstood

    With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

    One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog, Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.



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    Topics: Strategic Partnerships, Marketing Best Practices

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