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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How To Create A Safety Net With Celebrity Endorsement Investment

    Posted by Stacy Jones on July 12, 2018 at 7:56 AM

     


    The Celebrity Impact For Brands

    Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  There are absolutely ways you can protect yourself.  In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe. 



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    Topics: Celebrity Initiative, Strategic Partnerships

    How Hollywood Celebrities Are Used For Global Endorsements

    Posted by Stacy Jones on July 2, 2018 at 10:30 AM

    The Global Hollywood Celebrity Phenomena

    You know a celebrity has made it to the top if they are well known in Los Angeles or New York.  But these Hollywood celebrities aren’t just famous in the United States – they are recognizable to a massive scale around the world.  And in fact, many of these celebrities make a lot of money endorsing an international brand that targets both the US and foreign audience.

    Celebrities who are known globally range from A-listers to reality TV stars in such shows as X Factor, Big Brother, or Master Chef. They also include social influencers, individual personalities who have made names for themselves on social media sharing sites such as Instagram and YouTube. In this blog, Hollywood Branded looks at how international countries view the Hollywood celebrity and shares some of the top brand celebrity endorsements around the world. 



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    Topics: Celebrity Initiative

    Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

    Posted by Stacy Jones on June 25, 2018 at 8:55 AM

    Night Falls As The Agents Prepare For Battle

    Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. Central to the plot of last summer's critically acclaimed Sicario, this scene had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

    So how does a brand manage to become central to an action scene and incredibly important to a film?  In this blog post, Hollywood Branded shares a case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.



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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content, Product Placement & Branded Content

    17 Celebrities With Their Own Clothing Lines

    Posted by Stacy Jones on June 18, 2018 at 10:52 AM

    Why Celebrity Clothing Lines Sell

    Target and Macy's were two of the first stores to create curated collections with celebrities, but today whether in partnership with an established distribution partner or as a entrepreneurial launched line, celebrities are flocking to create their own brands.  And it makes perfect sense.  Celebrities are their own built in advertising machines. 
     
    While they may not be willing to really go that extra mile with celebrity endorsement deals, where each tweet or photo shoot needs to be pre-planned and locked in a contract - they often leverage themselves to the max for their own lines.  And their names are so instantly recognizable, that fans flock to own what they believe their coveted favorite celebrities designed.  In this blog, Hollywood Branded takes a look at 17 celebrities with their own clothing lines through the years.


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    Topics: Celebrity Initiative

    How To Get Your Team To Blog

    Posted by Stacy Jones on June 13, 2018 at 10:34 AM

    Pulling Teeth Could Be More Fun (But We've Made It Easy)

    Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

    But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.



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    Topics: Inbound Marketing, Social Media Strategy

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