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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

    Why Brands Benefit From Product Placement in TV Pilots

    Posted by Stacy Jones on August 20, 2018 at 4:29 PM

    Brand Partnerships During TV Pilot Season

    The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

    That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.



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    Topics: Product Placement & Branded Content

    Virtual Reality – The Future Of Product Placement?

    Posted by Stacy Jones on August 13, 2018 at 11:26 AM

    Virtual Experiences Are Pioneering A New World For Brand Marketers

    Product Placement has long been a part of video games, mostly in the form of “native ads.” By definition, native ads include billboards, signs, and other advertisements that lend reality to the setting of the video game while also promoting real-world brands.  They don't necessarily stand out with messaging - but they are in the 'world' of the game experience.

    With the acquisition of Oculus Rift by Facebook, and the rumblings throughout the tech world about virtual reality, Virtual Reailty (VR) may add a whole new level to product placement and brand integration with video games over the future years to come.  In this blog, Hollywood Branded takes a look at the future of product placement and video games, especially as it relates to virtual reality.



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    Topics: Strategic Partnerships, Creative Content

    How To #11 - Six Steps To Safeguard Celebrity Endorsement

    Posted by Stacy Jones on August 6, 2018 at 10:47 AM

    Get Your Investment's Worth

    When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur.  Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.

    Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success.  In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.



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    Topics: Celebrity Initiative, Marketing Best Practices

    5 Fake Brands On TV That You Won't Find In Real Life

    Posted by Stacy Jones on August 1, 2018 at 10:30 AM

    They Use Fake Brands On TV?

    Because brands are so present in our everyday lives, movies and TV shows have no choice but to acknowledge their presence. However, not every show is looking to give a shout-out to Pepsi every time a character is drinking a soda, so they create their own brand alternative of Pepsi. 

    And sometimes these brands seem just so real... that you might go online and google to find out where you can purchase them. And be a little surprised to find out... they only exist on screen, and they are fake-outs.  In this blog, Hollywood Branded shares five fake brands on TV that you won't find in real life.   



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    Topics: Product Placement & Branded Content

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