Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Insider Secret That Cost Most Marketers Millions In Lost Opportunity
Branded Content
September 27, 2019
Hollywood Branded's CEO shares a secret about product placement that most marketers miss, and lose out on millions of media value, and billions of impressions in lost opportun...
Stacy Jones
Stacy Jones
7 min read
How To #20: Leverage Celebrity Talent At Events
Celebrity Partnership
September 23, 2019
Hollywood Branded has provided an 8 step guide to leverage celebrity talent at your brand's next event for a partnership win-win.
Stacy Jones
Stacy Jones
5 min read
How To #33: 4 Steps To Get Branded Video Content Created & Shared
Social Media Strategy
August 12, 2019
Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite conte...
Stacy Jones
Stacy Jones
5 min read
How To Create A Safety Net With Celebrity Endorsement Investment
Celebrity Partnership
July 22, 2019
Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe.
Stacy Jones
Stacy Jones
4 min read
How To #12: 6 Steps To Create A Celebrity Social Media Campaign
Celebrity Partnership
June 17, 2019
Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the ri...
Stacy Jones
Stacy Jones
6 min read
Transformers Product Placement History [Infographic]
Hollywood Branded Insight
May 27, 2019
Hollywood Branded shares our Transformers infographic on brand product placement i, and a look at what makes the films so brand friendly, even in China.
Stacy Jones
Stacy Jones
4 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.